Teen People Can’t Make It Online or In Print
Six months after becoming an online-only publication, Time Inc. has decided to fold TeenPeople.com into People.com, a Time Inc. spokeswoman confirmed today following media reports of the merger. Unique visitors to the teen site had fallen from 435,000 last March to 218,000 unique visitors this past March. It was announced last July that Teen People would fold its print edition with its September 2006 issue.
The merger will take place at the end of the month and visitors to the teen site will be directed to People.com, which will carry Teenpeople.com-branded stories, Mediaweek.com reported this morning.
Teen People launched as a print magazine in 1998. While its readership had held steady, the publication’s ad revenue and pages had been falling for some time when its closing was announced last July, just three months after Time Inc. competitor Hachette Filipacchi said it would shutter ElleGirl and make it an online-only publication.
Sites such as TeenPeople.com and ElleGirl.com have in the past posted impressive traffic relative to print circulations but lag far behind other sites that cater to their audience, such as MySpace, according to a recent report in Folio:.