Technology Review to Relaunch with Web Focus
By Matt Kinsman
[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, October 16-19.]
LAS CROABAS, Puerto Rico – In a shift that has been bandied about for months, Technology Review
publisher and editor-in-chief Jason Pontin announced that the magazine will officially relaunch on Nov. 4 with an emphasis on technologyreview.com
as the lead product and the magazine becoming a premium brand that will be published six times per year.
"In recent years we’ve over-distributed our magazine to 315,000 subscribers while print advertising fell 30 percent last year," Pontin said. "Meanwhile, advertising is up 20 percent on the Web site." Going forward, technologyreview.com will publish three to seven news stories per day while the magazine will focus on longer form analysis.
However, Pontin says publishers need to aim high if the Web is going to become the focus of their business. "If you can’t get traffic up to 500,000 per month, it’s not a business," he said.
Pontin, editor since July 2004, was named publisher in August. Technology Review, founded in 1899, is published by Technology Review Inc., a media company owned by the Massachusetts Institute of Technology.
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