Tablet Growth Soft, Getting Softer
Growth rate dropped nearly 100 percent this year compared to last.
Tablets aren’t pulling their weight when it comes to the explosive growth of mobile devices. According to a recent International Data Corporation study, tablet demand is weaker than expected, and the year-over-year growth rate is at 6.5 percent, versus 12.1 percent last year.
Mature markets are the biggest catalyst for slowed growth, meaning that users who can afford tablets already have them. North American and Western Europe will account for zero growth this year combined, but when you shake those two out of the global picture, tablets are growing at 12 percent when compared to last year.
As screens continue to shrink in tandem with prices, emerging markets should remain a strong, growing tablet segment. Conversely, larger phone screens that lend themselves to lean-back tablet activities might soften demand in western markets.