Survey: 8 of 10 Americans Know What a Blog Is
Awareness and usage of blogs is on the rise in the
Conducted online with 1,000 adults between July 30 and August 1, the survey shows that eight out of 10 Americans know what a blog is and almost half of those have visited blogs. Young people, aged 25 to 34, make up the largest group that’s familiar with blogs (90 percent) compared to people 65 and older (65 percent).
The survey also found the more women than men are bloggers. Twenty percent of women who have visited blogs also have their own blog, compared to 14 percent of men.
What do Americans find so interesting about blogs? Nearly half of the people surveyed said the answer is simple: Blogs are entertaining. Of those surveyed, 65 percent indicated that they read blogs for the opinions while 39 percent get news. One in three people visit blog Web sites for gossip.
While blogs continue to become more popular, they aren’t necessarily replacing traditional forms of media, says the survey. Only 13 percent of blog readers indicated that they spend less time with newspapers, television and radio since they started following blogs. A Pew/Internet study released in May realized similar results. Only eight percent of American adults, according to the study, are avid users of digital technology, including blogging and managing a Web site.