Folio Stories RSS: Audience Development

Ogden Folds One Herb Magazine Into Another

Jason Fell — Thu, 15 May 2008 11:16:41 -0400

Ogden Publications has announced that it is folding Herbs for Health magazine into its related title, the Herb Companion. The Topeka, Kansas-based publisher plans to relaunch and redesign Herb Companion effective with the June/July issue.

BBC to Launch First U.S. Magazine

Jason Fell — Wed, 14 May 2008 11:11:06 -0400

BBC Worldwide, the commercial arm of the British Broadcasting Corporation, is is set to launch BBC Knowledge magazine—its first U.S. title—in August.

Barnes & Noble to Sell Print and Digital Magazine Subscriptions Online

Dylan Stableford — Tue, 06 May 2008 17:25:23 -0400

Barnes & Noble today announced that it will begin selling magazine subscriptions online at steep discounts to more than 1,000 print and digital titles.

Why Consumer Magazine Circulation Levels are Still Bloated

Joanna Pettas — Mon, 05 May 2008 12:27:34 -0400

[EDITOR'S NOTE: To view accompanying charts to this article, click here.]

Don’t Treat Non-Qualifieds as ‘Throwaways’

Dylan Stableford — Mon, 28 Apr 2008 10:33:37 -0400

As more and more companies move to integrate their databases—so they can slice their data for multiple, cross-platform use—mining all of the data, not just top-line circulation demographics or subscriber interests, is becoming a key part of the publisher playbook. Non-qualified subscribers, for instance, can often provide clues to a new opportunity or even a new launch.

Essence Partners with Warner Bros. for Multiplatform Rebranding, Web TV Show

Jason Fell — Mon, 21 Apr 2008 17:38:27 -0400

Faced with flat or declining print advertising revenues and newsstand sales, magazine publishers—even those with seemingly deep pockets—are reaching across the corporate aisle to launch rebranded products to generate revenue.

Cosmo, Seventeen Among Magazines to Adopt New Multimedia Publisher’s Statements

Joanna Pettas — Thu, 17 Apr 2008 14:05:16 -0400

Eight consumer magazines, including Cosmopolitan and Seventeen, have adopted the Audit Bureau of Circulations new multimedia publisher’s statements, reports that include Web traffic as well as print circulation.

Publishers Monitor Trucking Shutdown

Bill Mickey — Thu, 03 Apr 2008 11:43:11 -0400

Magazine publishers have plenty to worry about: rising paper and production costs, postal rate hikes, and, of course, the looming recession. A trucker strike wasn't one of them.

Why Aren’t Magazines Selling More?

Joanna Pettas — Tue, 01 Apr 2008 12:04:45 -0400

TAMPA, Florida—Magazines, when they sell, are a category powerhouse. So why aren't they selling more?

Consumers Want Publishers to Prove Unsold Magazines are Recycled

Bill Mickey — Mon, 31 Mar 2008 15:15:56 -0400

TAMPA, Florida—The Magazine Publishers of America's 2008 Retail Conference kicked off today here with about 500 attendees on hand to network and hear presentations on the state of the newsstand and retail