Folio Stories RSS: Audience Development

Publishers Seek Solutions as USPS Nears Brink

sbotelho — Thu, 02 Feb 2012 16:25:26 -0500

NEW YORK—The United States Postal Service is teetering at the edge of collapse, and magazine publishers—almost completely dependent on the postal service—are desperately looking for answers.

BPA Issues New and Amended Rules for 2012

sbotelho — Tue, 10 Jan 2012 13:52:10 -0500

Media auditor BPA Worldwide approved a number of new and amended rules during its December 2011 meeting in New York City, including several that address the increasing difficulty of measuring a magazine’s digital audience.

New Facebook “Subscribe” Button to Launch

sbotelho — Thu, 08 Dec 2011 09:37:47 -0500

Facebook is reportedly planning to launch its “subscribe” feature as a plugin for publishers to add as a button to their websites.

2011 Circulation and Audience Development Salary Survey

Dan Trombetto — Wed, 07 Dec 2011 14:54:47 -0500

As digital mediums continue to build momentum and increase revenues for publishers, it seems that salaries for circulation and audience development professionals have been reflective of the positive new growth their companies are seeing.

USPS Cuts First-Class Mail Delivery

sbotelho — Tue, 06 Dec 2011 15:35:04 -0500

In an effort to rein in its massive debt, the United States Postal Service [USPS] announced Monday morning that the agency would move forward with a proposal that changes delivery time for first-class mail to a two to three day standard delivery for most U.S. destinations.

New York Magazine’s ‘Early & Often’ Signals Jump Into Race For Political Coverage

sbotelho — Tue, 06 Dec 2011 14:37:19 -0500

60 Percent of B-to-B Marketers Plan Increased Spend on Content Marketing in 2012

sbotelho — Mon, 05 Dec 2011 15:12:24 -0500

Content marketing, which is viewed as one of the hottest trends in publishing in 2011, is poised to continue its market dominance in the upcoming year.

Events: The REAL Media Star

Dan Trombetto — Wed, 16 Nov 2011 12:28:48 -0500

A 2008 white paper from media banker DeSilva & Phillips and AMR International characterized events as the “star of old media.” However, as print continues to decline and digital often struggles to live up to the hype, events are more than just the star of old media, offering higher profits than print and far higher revenue than digital.

USPS Loses $5.1 Billion in Fiscal 2011

sbotelho — Tue, 15 Nov 2011 16:35:36 -0500

The U.S. Postal Service released its full-year report for its fiscal 2011 and, as expected, losses were significant. At its September 30 year-end, the USPS suffered a net loss of $5.1 billion. Yet without the legislation that allowed it to postpone a $5.5 billion payment to pre-fund retiree health benefits, losses would have been $10.6 billion.

ABC Names New Board Leaders

Matt Kinsman — Tue, 15 Nov 2011 12:44:22 -0500