Folio Stories RSS: Audience Development

Elle Decor Swallows ‘High Quality’ Metropolitan Home Subscribers

Jason Fell — Thu, 19 Nov 2009 15:33:49 -0500

A little more than a week after folding Metropolitan Home, Hachette Filipacchi Media U.S. said Thursday it is rolling the magazine’s “highest quality” subscribers to Elle Decor. The move increases Elle Decor’s rate base 10 percent to 550,000.

Report: Magazines Account for a Quarter of Sales, Profits at Checkout

Jason Fell — Thu, 19 Nov 2009 12:20:03 -0500

A study called "Front-End Focus" was recently made available by research firm Dechert-Hampe & Company that analyzed front-end performance at more than 300 stores. Magazines, along with confectionary and beverages, made up the "power" group of top performers at checkout.

People Draws Largest Audience, Growth in Readership

Jason Fell — Tue, 17 Nov 2009 12:05:47 -0500

People continues its reign as the magazine title with the largest audience by drawing in 45.1 million adult readers, according to top-line readership data from Mediamark Research Inc.’s fall 2009 report, which surveys circulation, audience and readers per copy.

Web Site Conversion Architecture: Turn Visitors into E-mail Subscribers

Dan Trombetto — Fri, 30 Oct 2009 14:06:24 -0400

At Mequoda Summit Boston in October, Web conversion architecture was top of mind. During one session, Mequoda managing partner Don Nicholas offered a deep-dive into 12 specific landing pages that convert.

‘iTunes for the Magazine Industry’ to Launch Paid Model

Vanessa Voltolina — Thu, 29 Oct 2009 09:18:33 -0400

Maggwire.com, a platform that provides magazine publishers with a framework for monetizing online content, recently announced plans to launch a ‘Premium’ service next year.

Fortune Cutting Frequency

Jason Fell — Fri, 23 Oct 2009 14:00:48 -0400

Starting next year, Time Inc.'s Fortune will publish 18 times, down from a 25-time frequency. The move coincides with a redesign of the magazine that will emphasize long-form journalism, more utility and a shift to conceptual cover designs.

Hefner: Playboy to Cut Rate Base

Jason Fell — Thu, 22 Oct 2009 15:46:55 -0400

Earlier this week, Playboy Enterprises founder Hugh Hefner announced via his Twitter feed that the company was reducing the rate base of its flagship magazine in order to “increasingly focus on quality over quantity.”

Print Edition of The Knot to Double Frequency

Jason Fell — Mon, 19 Oct 2009 13:35:22 -0400

The print edition of online wedding resource TheKnot.com is increasing frequency from semi-annual to quarterly beginning in 2010.

UPDATE: USPS Has ‘Extreme Prejudice’ Against Raising Rates Next Year

Jason Fell — Thu, 15 Oct 2009 12:25:12 -0400

NEW YORK—Having logged its 11th quarterly loss out of the last 12 quarters in August, magazine publishers have been waiting anxiously to find out how the United States Postal Service might raise its rates for mailers in 2010.

Target Launches Digital Newsstand

Vanessa Voltolina — Wed, 14 Oct 2009 15:54:26 -0400

Target has just thrown its hat into the digital newsstand ring with the launch of a site to sell digital-edition single copies and subscriptions. Early in 2010, the retailer expects to broaden the site into cross-merchandising