Folio Stories RSS: Sales and Marketing

ESPN to Rebrand Rise

Dylan Stableford — Thu, 15 May 2008 11:45:17 -0400

ESPN, which acquired School Sports Inc., a high school sports and lifestyle publisher, in December, has announced the rebranding of its flagship magazine, Rise.

Brand Confusion

Dylan Stableford — Wed, 30 Apr 2008 14:49:08 -0400

Ziff Davis. Ziff Davis Enterprise. Summit Media. Summit Business Media. Apprise. Ascend. Aspire.

RFP: “Request for Perjury” or Sales Opportunity?

Dylan Stableford — Wed, 30 Apr 2008 12:29:06 -0400

At most publishing companies, RFP’s get no love. The RFP process started out as a legitimate and helpful tool for buyers to weed out less appropriate media options so they could let buyers focus more quality time on the remainders. But some agencies misuse RFPs.

Tracking Behind Budget? An Adjustment Guide

Dylan Stableford — Wed, 30 Apr 2008 10:35:12 -0400

Always one of the most challenging periods to sell, a first-quarter revenue shortfall can set the tone for the rest of the year. Here, a cross-section of magazine publishers, both consumer and b-to-b, offer tips, strategies and best practices for pushing through a tough sell period while minimizing damage.

John Maisel

Paste Places Ads in Page Number Footers

Dylan Stableford — Thu, 24 Apr 2008 15:11:26 -0400

With advertising dollars increasingly moving away from print—and marketers putting pressure on magazine publishers to get more creative to match the visceral impact of other media buys [SEE: "Sensory Over

The Atlantic to Rebrand for the Digital Age

Dylan Stableford — Fri, 11 Apr 2008 12:09:52 -0400

In its push to become more modern, digital-friendly—and finally profitable—the 150-year-old Atlantic has hired an integrated marketing agency to handle its rebranding.

Working with Independent Sales Reps

Dylan Stableford — Thu, 03 Apr 2008 16:41:10 -0400

With all the talk of outsourcing (production, art direction, even editorial), it’s easy to overlook the fact that the revenue-generating function of the magazine business—sales—has long been outsourced with no one batting an eye. Whether through individual reps or a dedicated rep firm, few external employees are so key to the long-term success of a publication.

Pace Relaunches Four Seasons Magazine

Joanna Pettas — Tue, 01 Apr 2008 09:41:24 -0400

Pace Communications has announced the relaunch of Four Seasons magazine, a quarterly that will be distributed to each room in the luxury hotel's 75 locations, spanning 31 countries.

National Magazine Ad Spending Up 7.6 Percent; Regional, B-to-B Down

Joanna Pettas — Mon, 31 Mar 2008 16:53:17 -0400

U.S. advertising spending increased 7.6 percent for national magazines in 2007, according to the latest figures from the Nielsen Company's Monitor-Plus.

Marketers' spending on b-to-b magazines, however, fell 4 percent, while "local" titles saw a 1.7 percent drop.

Newspaper Industry Sees Biggest Ad Revenue Decline in More Than 50 Years

Dylan Stableford — Sun, 30 Mar 2008 22:52:24 -0400

Advertising revenue for newspapers fell 9.4 percent to $42 billion in 2007—the worst drop in more than 50 years—according to the figures released late last week by the Newspaper Association of America.

It was the biggest decline since 2001, when ad revenue fell 9 percent.