Folio Stories RSS: Sales and Marketing

Reader’s Digest Association to Form Global Marketing Group

Jason Fell — Fri, 06 Nov 2009 11:29:58 -0500

In another reorganization after filing for bankrupcy protection, the Reader’s Digest Association is expected to announce later today a realignment of its marketing functions with the formation of a global marketing organization.

Publishing Group of America to ‘Sell Beyond the Page’

Jason Fell — Thu, 05 Nov 2009 14:19:06 -0500

Newspaper magazine publisher the Publishing Group of America has restructured its sales team in an effort to expand its brand reach across media platforms like television, digital and events.

And the Best Salesperson Award Goes to … Meryl Streep

Dan Trombetto — Fri, 30 Oct 2009 13:21:29 -0400

Seen any good movies lately?

Taste of Home Ramps Up Advertorials

Jason Fell — Thu, 29 Oct 2009 10:56:19 -0400

One way Taste of Home is convincing marketers to spend more money with the brand is by producing custom editorial columns in the magazine that it says are more “synergistic” with advertisers’ promotional goals.

UPDATE: Amid Layoffs, Condé Nast Restructures Digital Sales Team

Jason Fell — Thu, 22 Oct 2009 15:27:18 -0400

In the wake of all the layoffs happening at Condé Nast, the magazine publisher Thursday said it has restructured the Condé Nast Digital sales team into five brand categories.

SRDS Merges Print Analytics with Online

Jason Fell — Thu, 22 Oct 2009 14:10:01 -0400

In a step to provide its clients with a more comprehensive understanding of the evolving media landscape, media rates and data provider SRDS has launched a new version of its Consumer and B-to-B online services it says aligns data from 10,000 Web sites with its magazine databases.

HSBC Becomes The New Yorker’s Largest Single Issue Sponsor Since ‘05

Vanessa Voltolina — Mon, 05 Oct 2009 15:55:51 -0400

In a deal that’s estimated to be worth $1 million, HSBC Bank USA has purchased a six-ad package in Conde Nast’s The New Yorker.

Outsourcing Sales: If You Are Considering It, Can Your Organization Handle It?

Dan Trombetto — Thu, 01 Oct 2009 10:29:01 -0400

Today, outsourcing ad sales is getting to be more prevalent. Heads of magazine companies are running out of options due to constant or rising sales expenses combined with lower revenues. To many, outsourcing all or some of the sales function may seem an unacceptable option, but it doesn’t have to be viewed that way.

Minnesota-Based Custom Publisher to Close

Jason Fell — Wed, 30 Sep 2009 16:15:35 -0400

After more than two decades in business, Bloomington, Minnesota-based K. L. Publications, a custom magazine publisher, said Wednesday that it will cease operations in November and that founder and president Karel A. Laing will retire.

Summit Publishing Hosts Client Conference to Introduce New Sales Network

Jason Fell — Thu, 10 Sep 2009 16:06:53 -0400

Summit Publishing Company last week hosted a one-day event called “Beyond Advertising” for its advertising clients that introduced the publisher’s new network package and sales calculator.