Folio Stories RSS: Sales and Marketing

US Online Ad Spending to Top Print by $5.7 Billion in 2012

sbotelho — Fri, 20 Jan 2012 13:56:58 -0500

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers.

In Praise of the Flat Fee

Dan Trombetto — Thu, 19 Jan 2012 16:21:53 -0500

With the explosion of devices and platforms for distributing content to, pricing and packaging has become a major strategy for most publishers. However, at Reed’s Variety, a flat fee for access to content on any platform has been the way to go. And not just for subscribers—advertisers pay one price for display across the brand’s various platforms as well.

31 Percent of Delivered Digital Ads Not Seen By Consumers

sbotelho — Thu, 19 Jan 2012 15:43:43 -0500

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers.

House Beautiful Launches Integrated Marketing Campaign Using Digimarc Technology

sbotelho — Thu, 12 Jan 2012 15:07:45 -0500

Bonnier and AOL Strike Digital Content and Sales Partnership

Bill Mickey — Fri, 06 Jan 2012 10:26:52 -0500

Study: Branded Content Spending Higher Than Ever

sbotelho — Mon, 28 Nov 2011 15:27:50 -0500

Digital Ad Impressions 47 Percent Lower than Print Counterpart

sbotelho — Tue, 15 Nov 2011 13:00:27 -0500

Conde Nast Partners with AdMeld in Private Digital Ad Exchange

sbotelho — Tue, 15 Nov 2011 12:41:49 -0500

In a major magazine publisher first, Conde Nast launches a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Conde’s entire digital portfolio will be available at the time of the exchange’s launch.

Kantar Media SRDS To Offer Video Media Kits

Matt Kinsman — Wed, 19 Oct 2011 15:32:17 -0400

Publishers, get ready for your close-up. Kantar Media SRDS and Synaptic Digital have teamed up to offer The SRDS Video Media Kit, which introduces media planners to a publisher's portfolio via video.

Meredith Meets With Over 100 Potential Partners for 10 slots in ROI Program

sbotelho — Tue, 18 Oct 2011 14:47:31 -0400

In July, Meredith Corp. launched its Engagement Dividend program, a guaranteed ROI investment partnership for select advertisers. Already, Meredith has met with over 100 companies (which equates to even more brands) about a possible partnership in the program.