Folio Stories RSS: emedia and Technology

Tips on Inexpensive Web Site Design

Vanessa Voltolina — Fri, 20 Nov 2009 15:31:52 -0500

During FOLIO:'s “Analyzing Web Development Options” Webinar Thursday, a pair of industry veterans offered advice and tools for publishers tackling site development with continually-shrinking budgets.

Ad Portal Tops 500 Magazine Titles

Jason Fell — Fri, 20 Nov 2009 15:31:09 -0500

According to Blanchard Systems, more than 500 magazine titles are using its SendMyAd ad portal.

The Application Behind Condé Nast’s Digital Magazine Initiative

Jason Fell — Fri, 20 Nov 2009 15:22:07 -0500

In another step in the evolution of its magazines beyond the printed page, Condé Nast has partnered with Adobe to build a magazine application that will enable the publisher to deploy its magazines on a number of digital devices, including computers, smartphones and color e-readers.

How IDG’s Social Listening Service Works

Jason Fell — Fri, 20 Nov 2009 13:48:07 -0500

In an expansion of its recently-created Strategic Marketing Services group, Framingham, Massachusetts-based tech publisher IDG has partnered with Networked Insights to launch IDG Social Scout—a service that uses proprietary analytics to track conversations around topics and brands and measures sentiment/engagement over time.

Nstein Offers Semantic Site Search

Jason Fell — Fri, 20 Nov 2009 13:35:27 -0500

CMS provider Nstein Technologies has launched Semantic Site Search (dubbed 3S for short), a new front-end, multi-index search engine that uses text-mining technology to generate search results that are organized categorically.

Condé Nast Moving Away From Magazine Web Sites as Print ‘Companions’

Jason Fell — Tue, 10 Nov 2009 13:56:36 -0500

Condé Nast has been undergoing climactic changes since this summer, when the big consumer magazine publisher hired reorganization consultants McKinsey & Company to help “rethink” the way it does business.

Indie Music Title Uses Mobile Tech to Bolster Edit Content

Vanessa Voltolina — Tue, 03 Nov 2009 12:14:51 -0500

Death+Taxes, a 54,000-circ. New York-based indie music, culture and politics magazine, has decided to integrate mobile technology to bolster editorial content.

Automation: A Necessary Criteria For Success In Print

Dan Trombetto — Fri, 30 Oct 2009 15:53:05 -0400

The recent closing by Condé Nast of Gourmet and three sibling magazines, the shuttering of Country Home by Meredith, and the bankruptcy filing by the owners of Reader’s Digest, were sobering events for anyone in the publishing world.

Where To Find and What To Spend On CMS Support

Dan Trombetto — Fri, 30 Oct 2009 15:45:02 -0400

As publishers continue to embrace open source CMS, where can they find technical support? While day-to-day content changes should be handled by staff, alterations to site architecture, as well as site maintenance, need to be handled by individual developers or Web firms who know what they’re doing.

Size Matters for Online Ads

Dan Trombetto — Fri, 30 Oct 2009 14:16:38 -0400

For any publisher, online and mobile are rapidly gaining on their print magazine counterparts in terms of significance. The Internet already accounts for 41 percent of people’s media consumption, according to the Online Publishers Association (OPA), and that will only continue to grow. And advertising has become a big part of the overall online experience.