Folio Stories RSS: emedia and Technology

mBLAST Expands Service Offerings

sbotelho — Wed, 08 Feb 2012 14:42:13 -0500

mBLAST, a marketing intelligence and brand analytics company, has extended its services by offering its API beyond selected partners. The company has also launched a new search function that allows customers to freely search its content database for product and brand mentions.

E-Commerce Spending Up to $50 Billion in Q42011

sbotelho — Wed, 08 Feb 2012 14:25:09 -0500

GfK MRI Launches Digital Ad Measuring Service

sbotelho — Wed, 08 Feb 2012 14:22:15 -0500

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital.

Mobile Action Codes Increased 439 Percent in Top 100 Mags Last Year

Bill Mickey — Thu, 26 Jan 2012 12:04:19 -0500

App Development Strategies for Small to Medium-Sized Publishers

sbotelho — Wed, 25 Jan 2012 16:29:47 -0500

Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly seen as essential.

Mediaspectrum’s Adrenalin 2.0 Offers Enhanced Analytics, Android Compatibility

sbotelho — Wed, 25 Jan 2012 16:10:55 -0500

Mediaspectrum, a “cloud computing platform,” has released a 2.0 version of its Adrenalin tool, which allows publishers to create customized apps, integrated with advertising and subscription systems.

Marketing Firm 33Across Aims for Publishers with Tynt Acquisition

sbotelho — Wed, 25 Jan 2012 15:58:28 -0500

In a stock-based transaction, “social graph” marketer 33Across purchases Tynt Multimedia. Tynt, used by 500,000 publishers, provides a free tool set that allows publishers to track the copy and paste actions of content among users, as well as social sharing and keyword activity.

Ziff Davis Enterprise Offers Expanded Ad Options for Clients

sbotelho — Wed, 25 Jan 2012 13:56:08 -0500

In an attempt to enhance digital advertising abilities to better suit client needs, Ziff Davis developed the “SmartEngage” ad suite. The new display units can incorporate up to 16 multimedia assets into a single ad (one unit has the capability to host 6 assets on each of its four tabs). Supported assets include GIF, JPEG, Flash and video files.

Overall Media M&A Up 9 Percent in 2011

Dan Trombetto — Thu, 19 Jan 2012 16:26:39 -0500

The media M&A market saw its third year in a row of growth, closing out 2011 with a 9 percent increase in total value over 2010, according to a year-end report by The Jordan, Edmiston Group.

The Convergence of Print and Digital Brands

Dan Trombetto — Thu, 19 Jan 2012 15:25:37 -0500

With the emergence of digital edition and app versions of titles, one naturally wonders how these impact sales and subscriptions of the print magazine. According to publishers interviewed for this story, not much. The upside is audiences are discovering the brands through the new platforms, creating a blending effect where the brand is the brand, no matter where the audience comes from.