Folio Stories RSS: emedia and Technology

BPA Members Report Increased Digital Edition Use

Jason Fell — Wed, 14 May 2008 16:57:24 -0400

The list of BPA members that report digital editions increased slightly at the end of 2007. In the December 2007 cycle, 224 publications reported digital copies, up 4.5 percent from 214 a year earlier.

IEEE Computer Society Launches Consolidated Web 2.0 Portal

Joanna Pettas — Thu, 08 May 2008 15:05:01 -0400

The IEEE Computer Society has launched a Web site that consolidates resources from its 14 technical magazines and incorporates Web 2.0 features such as video blogs, podcasts and Webinars.

Forbes Launches Peer-to-Peer Social Network

Joanna Pettas — Thu, 08 May 2008 10:45:06 -0400

Forbes.com has joined the growing list of business magazine Web sites to launch a social network.

National Geographic Captures Webby Awards

Dylan Stableford — Tue, 06 May 2008 11:23:54 -0400

On the heels of a surprising victory at the National Magazine Awards last week, National Geographic won four Webby Awards for its Web site.

In a First, BusinessWeek Launches Free Online Video Course

Joanna Pettas — Tue, 06 May 2008 11:23:47 -0400

BusinessWeek has launched the first in a series of free online video courses, including nine lessons from high-profile financial journalist Gene Marcial on how to invest in the stock market.

Hearst Launches Widgets for Seventeen

Jason Fell — Mon, 05 May 2008 11:32:24 -0400

Less than a week after allowing readers to send text messages to buy products advertised in their magazines, Hearst magazines today announced a partnership with social music Web site Jango to co-brand music widgets for Sev

Time Inc. Digital Revenues Up $20 Million, Offsetting Weakness in Print

Joanna Pettas — Thu, 01 May 2008 14:03:38 -0400

NEW YORK — Roughly 40 people — Time Inc. publishers, presidents, editors, and PR directors along with members of the press—gathered on the second floor of the Time and Life Building Wednesday for Time Inc.’s “Digital Showcase,” where Time Inc. EVP John Squires told the crowd that the division’s digital revenues were up $20 million year over year.

Turning Social Partnerships Into Profit

Dylan Stableford — Thu, 01 May 2008 10:49:14 -0400

Just as video was in 2007, social media is the “killer app” for magazine publishers in 2008 and teaming up with an existing network offers a huge audience without much cost or effort (Facebook’s and YouTube’s outreach to magazine publishers earned them a spot on this year’s Folio: 40).

CondeNet Acquires Travel Blogs

Joanna Pettas — Thu, 24 Apr 2008 17:40:19 -0400

Conde Nast’s digital arm CondeNet has acquired SFO Media, publisher of travel blogs HotelChatter.com and Jaunted.com. Terms of the deal were not disclosed.

“This deal increases our travel footprint and adds to our portfolio a group of sites for advertisers who target an active, passionate and upscale consumer,” CondeNet president Sarah Chubb said in a statement.

Behind Men’s Health’s Mobile Phone-Readable Ads

Jason Fell — Wed, 23 Apr 2008 16:08:42 -0400

As more marketers cut their print advertising budgets in favor of the immediacy of the Web, magazine publishers are being forced to take bold steps to bridge the gap.

The latest: Men’s Health, which announced this week that every ad in the magazine’s July/August issue will be cell phone readable.