Stipple Launches Image Marketplace to Match Retail Brands, Publishers
Brands pay out publishers based on click-through rate, mouse overs.
Stipple, a cloud service for images, launches the Stipple Marketplace. Within the Marketplace, photographers are able to submit their pictures to the Stipple Cloud and retain license to the photo; then brands enter the equation, creating campaigns for products featured in the images.
Publishers can then use photos from Stipple to enrich their web content, as well as gain a new source of revenue; publishers are monetarily compensated depending on the success of the advertiser campaign (measured by audience click-through, etc.). Photographers and their respective agencies receive revenue based on audience interaction as well.
Photographers submit their work to Stipple, and brands partnering with Stipple are able to submit their entire product portfolio to Stipple’s API. Brands tag their products, and Stipple technology repicates their tags so they translate. This equates to the license, advertising and tracking options originally installed remaining embedded in the image’s layers, no matter what
outlet picks up the photo.
According to stippleit.com, a range of “…editorial, news, sports, entertainment, celebrity, event and concert imagery” is featured in the Marketplace.
Current featured photographs include actress Sophia Bush donning a BCBGMaxAzria frock. A tagline beneath the seven included photos of Bush denotes earnings possibility of up to $2,000 (brands can set this rate to be paid out according to click through or “mouse overs”).
E-commerce can also be integrated into a chosen image, “What that means is that brands can tag the products in an image with pricing information so that when the user mouses over the photo, they can find out everything about the product and even purchase it from directly within the image,” says a Stipple spokesperson.
For publishers, editorial photos have a fee of $25, and brand and small business stock photos are available for $1.00 or for free. As the Stipple spokesperson says, “All of the photos will contain revenue and are intended to pay for themselves.”
“Photo owners, content creators and marketers retain real-time control of their image’s interactive content layer,” says Paul Harris, CEO of Pacific Coast News photo agency in a Stipple press release. In this way, brands can update deals, coupons, etc. related to the photo to better serve target demographics.