Speedway Illustrated Sold
Anthem Media Group bolsters motorsports division with 120,000-circ. monthly.
Anthem Media Group, a marketing firm and magazine publisher, has acquired Performance Media LLC.—publisher of Speedway Illustrated magazine— from Down East Enterprise Inc.. The deal includes SpeedwayIllustrated.com, NASCAR Insider and the Speedway Expo.
Speedway Illustrated will join Anthem’s motorsports division, the company said. Financial terms of the deal were not disclosed.
Speedway Illustrated was launched in May 2000 by former driver and TV commentator Dick Berggren. It has a monthly circulation of about 120,000.
Berggren will remain with the magazine as executive editor, Anthem said. As part of the deal, publisher Silvio Calabi is no longer with the company.
Down East Enterprise publishes Maine’s Down East magazine. Down East was represented in the transaction by Regional Magazine Advisors.