SourceMedia Creates New Role for CMO | People on the Move
Rolling Stone and The New Yorker hired new writers and more people on the move.
SourceMedia announced the promotion of chief marketing officer, Matthew Yorke, to a new position that will have him head all media sales for the company including revenue, product and marketing, in addition to his current role. His new title is forthcoming.
“Under his leadership over the past 13 months, Matt has helped accelerate the transformation of SourceMedia into an industry-leading media and data marketing business with a focus on digital innovation,” says Doug Manoni, CEO of SourceMedia.
Before joining SouceMedia in January 2017 as CMO, Yorke served as managing director for business development and marketing at OMD and was the CEO of IDG Enterprise and the CEO of IDG Global Solutions, respectively.
“With our first class data assets and leading brands, I am very optimistic about the future as we double down on data and accelerate our innovation around subscription-based solutions,” says Yorke.
The announcement comes about two months after the departure of chief product and audience officer Minna Rhee—who had served as chief digital and marketing officer before Yorke arrived.
Here are the rest of this week’s people on the move…
Dave Barber, Athlon Media Group (AMG) and Parade’s executive VP and director of newspaper relations, is retiring from his role and will be superseded by Kevin Craig, who is currently the senior VP of newspaper relations. Barber and Craig will work together in this role during the transitional period until his official retirement at the end of July this year.
“As Dave gears up for retirement later this year, we could not be more thrilled for Kevin to step into this well-deserved role,” says Chuck Allen, AMG and Parade president and CEO.
Prior to his most recent role, Craig served as the VP of the newspaper relations group at Parade magazine for five years. Before joining Parade, Kevin was the director of sales & marketing for Signature Offset.
Group Nine Media has hired Terry City as West Coast VP of sales, where he will be responsible for advertising, revenue and brand partnerships across the West Coast region. City has over two decades of experience and most recently served as the SVP of brand partnerships for Dose. He has also held roles at BuzzFeed, HuffPost, Variety and The Hollywood Reporter.
“Terry’s unique skill set will be a tremendous asset as we lean into key sectors including entertainment, auto and tech,” says Todd Anderman, Group Nine Media’s chief revenue officer.
Emily Witt has been named a staff writer for The New Yorker after serving as a contributing writer, most recently during the coverage of the Parkland, FL shootings. She’ll be traveling around the country for newyorker.com and will write feature stories, on and off the news.
Rolling Stone has hired Jamil Smith as a senior writer. He recently served as a senior national correspondent for MTV News and has previously worked for The New Republic and MSNBC.
First Look Media’s executive creative director, Phil Delbourgo, was hired by Vox Media as VP of design.
NBC News Digital has hired Time.com deputy editor Julie Shapiro as enterprise editor.