Source Interlink Forms Auto Group, Brings Back Motor Trend Classic
Editorial to be focused under one branded umbrella.
Magazine publisher and distributor Source Interlink has become the latest publisher to reorganize the edit teams of separate products under one umbrella. The company said it has grouped its consumer auto magazines under a single brand-focused operating group called the Motor Trend Automotive Group.
According to president and COO Jim Gillis, the creation of the new group effectively combines “all content generation resources and assets under one focal point. Instead of content created within silos defined by a medium, the editorial-led, brand-focused structure is designed to leverage the true value and reach of the group’s brands.”
The new group is made up of Motor Trend, Automobile Magazine and Truck Trend branded products as well as Motor Trend Radio, automotive.com, IntelliChoice.com, internetAutoGuide.com, Autobuyguide.com, NewCar.com and AutoMallUSA.net.
In addition, Source said it is resurrecting classic car publication Motor Trend Classic, which was launched in 2005 by Primedia but shut down the following year. The new magazine will publish quarterly and carry a $14.95 cover price.
Source Interlink acquired Primedia’s Enthusiast Media Group in 2007 for $1.2 billion.
As part of the creation of the new auto group, Source also made several personnel changes. Among them are Mike Floyd who was promoted to group digital integration director, Edward Loh who was promoted to executive editor of Motor Trend and Joe DeMatio, who was appointed executive editor of Automobile Magazine.
Angus MacKenzie will continue as editor-in-chief of Motor Trend and will serve in the same capacity at Motor Trend Classic. Ira Gabriel will serve as the group’s commercial efforts as senior vice president and group publisher.
No layoffs or magazine closings were associated with these changes, a Source spokesperson told FOLIO:.