Smart Retailer Acquired by Jones Publishing
Publisher adds b-to-b mag to craft and collectible portfolio.
Jones Publishing Inc. bought Smart Retailer, formerly Country Business, from Country Sampler, a publishing division of Annie’s, to expand its craft and collectibles portfolio.
Smart Retailer, published by Country Sampler since 1993, is a b-to-b retailing magazine that features gifts, crafts and collectibles. Jones Publishing, founded in 1986, maintains a big presence in the market, already publishing four special-interest magazines.
“[Smart Retailer’s] a perfect fit,” says Ryan Jones, president of Jones Publishing. “It will create a synergy, proving a business-to-business element in our line to complement our current consumer-focused titles.”
Smart Retailer joins The Crafts Report, a monthly business magazine for the crafts professional published since 1975; Fired Arts & Crafts, a monthly publication that serves artists and teachers working with metal-clay projects and fired art forms; DOLLS, a monthly magazine and multi-platform media site that offers information for doll collectors; and Teddy Bear & Friends, which is a bi-monthly title focused on expert advice and bear-making techniques for collectors and connoisseurs.
In addition to the consumer titles, Jones Publishing also distributes books and digital versions of its print magazines, hosts several websites and attends various tradeshows.