Sixteen Online Ad Networks To Self-Certify with IAB
Networks include Google, AOL and Yahoo!
The Internet Advertising Bureau has said 16 online ad networks have committed to self-certification against IAB’s "Networks & Exchanges Quality Assurance Guidelines," which provide information for acquiring inventory, contextual taxonomy and targeting, inventory vetting and data disclosure. The guidelines also establish a common vocabulary for targeting and data.
A full breakdown of the guidelines is available here.
Participating networks include:
ContextWeb Inc./ADSDAQ Exchange
Fox Audience Network