Technology Test Drives
Tuesday, September 23 | 3:45 – 4:30 p.m.
The Technology Test Drives are in-depth workshop presentations allowing attendees the opportunity to experience the newest Technology available for the publishing industry.
MAGAZINES ONLY by CCI Magazine
Presented By: Soren Rehné, President, CCI Magazine
Location: Michigan/MI State, 6th Floor
The printed magazine industry is under pressure. New media channels are taking advertising spending from the printed magazines. New "advertising packages" that include advertising on the web (not just banners) have to be created to make sure you have the right packages for the advertisers. But how do you get so different departments to work together in order to achieve common goals? The whole paradigm of publishing content to readers and maintaining income will have to change! You will need something that’s SIMPLE and EASY to use, that will let your CREATIVITY flourish, and most important – can EMBRACE the solutions of tomorrow. We don’t do everything – yet! But we believe that we have found the key to future Growth in the industry! We call it CAOS!
IMAGINE IT! Footage, Music, and a Multimedia for your publication
Presented By: Suzanne Weller-Senior Sales Manager, Getty Images Entertainment|Contour Photos
Location: Miami/Scottsdale, 5th Floor
Ever wonder what other applications could enhance your publication? Want to find ways to creatively engage your audience and increase your product's value? Utilizing still photography, footage, music, and wrapping it all up in a multimedia presentation is a great solution, is affordable and easier then you think.
Buckle up for a visual showcase of possibilities to take your publication to the next level, and then visit with our specialists for 1:1 solutions on getting started. Our Brainstorm Bar awaits…
Implementing a Digital Strategy with iMirus’ Digital Publishing Platform
Presented By: Chris Riggs, President and CEO, iMirus
Location: Los Angeles, 5th Floor
What are the elements of a digital strategy, how should it be deployed and how do you monetize? In this session iMirus’ Chris Riggs will detail the elements and implementation of a successful digital strategy, including a Web site, microsite, digital editions, email campaigns, blogs and podcasts. See how iMirus’ Digital Publishing Platform creates an integrated system using all these tools to capture readers and generate revenue.
Semantic Web Technology: Adding Measurable Value to Magazines’ Web Sites
Presented By: Josh Kirschner, Chief Marketing Officer, Inform Technologies, Inc.
Location: Purdue/Wisconsin, 6th Floor
Inform Technologies will demonstrate how semantic technology helps magazine publishers gain more value from their Web properties. By automatically indexing and linking stories, photos, audio, video, and blogs, Inform has created a network of enriched content that marquee brands are leveraging to increase page views, time spent on site, unique users, and search engine optimization. The presentation will include live examples of Inform-powered sites, such as SportsIllustrated.com, Portfolio.com, and ScientificAmerican.com, with features including related content, inline links, dynamically populated topic pages, and user-friendly archives.
Harnessing Technology to Streamline the Publishing Process and Reduce Costs
Presented By: Linda Bruce, Vice President, Enterprise Sales, MEI
Location: Northwestern/Ohio State, 6th Floor
Issue planning… ad layout… editorial content and page design… print output… Web publishing… The need for cost-saving solutions for managing your publishing production workflows has never been greater. See how MEI’s Ad Layout System, Adobe InDesign and InCopy, and the K4 Publishing System work together to integrate and speed the workflows of ad staff, editors, designers and Web teams, dynamically updating all parts of the production pipeline — saving time… and money.
Nstein’s Web Content Manager 4.0: Extending the state of the art for digital content management
Presented By: Christopher Hill, Senior Architect, Nstein Technologies Inc.
Location: Great America, 6th Floor
Nstein’s Web Content Management System combines a best-of-breed text mining solution with a powerful, configurable system for managing the publication of content to the Web and Web-related deliveries. In this demonstration we will highlight features of the architecture designed to maximize revenue generation through search engine optimization, increased page views, targeted advertising, rich user profiles and an extensible model for addressing social communities and other emerging trends.
Beyond the Banner
Presented By: Marcus Grimm, Marketing Director, Nxtbook Media
Location: Indiana/Iowa, 6th Floor
Nxtbook Media was the first digital publisher to demonstrate significant digital revenue for our publishers. Now see how we’re going “Beyond the Banner,” by offering mobile revenue strategies, an accessible version for the visually impaired reader, plus the first multi-layer toolbar in digital edition history. With higher click-through rates and engagements times than your website, publishers won’t want to miss the “Nxt” solution in digital publishing from the only digital magazine supplier named to the Inc. 500.
