Web Site Usability Workshop

The fundamentals of how readers use magazine-company Web sites

If you want a successful Internet business, you need to make your Web site a compelling destination. That means not only great content and an attractive color palate, but also a sound information architecture strategy that balances look-and-feel with easy navigation and clear access to content and features. In this workshop, Web publishing expert Cia Romano takes you through the best examples and the underlying strategies of great Web design, structure, navigation, presentation, customer service and everything else that makes the difference for your users. This workshop is for anyone involved with creating, managing, designing, and producing magazine Web sites— editors, designers, art directors, e-media managers, and marketing managers.

Attend this workshop and you’ll learn:

- What defines a good user experience
- Metrics for quantifying the user experience
- Features and elements of a great Web site
- Avoiding the pitfalls of over-design and over production
- How to present video and audio applications
- How to create successful forums and communities
...And more

Workshop Leader: Cia Romano, CEO and Founder, Interface Guru

Cia Romano, Chief Executive Officer and Founder of Interface Guru, is a respected evangelist for end users of digital media such as the Web, intranets, software and kiosks. A hands-on user interface researcher, Cia developed the widely disseminated Usable Times 5 -- criteria for ranking computer screen effectiveness -- a major factor in profitability for companies and organizations conducting business online. The metric, based on her useability lab studies, focuses on user response to five consistently observed factors: Orientation, Permission, Interactivity, Relevance, and Speed.

Editorial Bootcamp

The Last Legacy Editor Standing

This workshop is led by Folio: editorial columnist John Brady and will focus on the skills that all great writers and editors need to master in order to enhance the quality of their work, create stronger impact with readers, and set their content apart from your competition. Attend this workshop and you'll learn (or relearn) the time-tested skills of great editors. This workshop is for editors and writers of all levels. In Brady's highly engaging, provocative and entertaining manner, we'll cover:

 

Attend this workshop and you’ll learn:

- What it takes to be an editorial leader
- The 7 habits of highly efficient editors
- The care and handling of freelance contributors
- How to use generic covers to save time and money
- Cover blurbs that tell (and sell) the story
- How to keep the reader front and center in editorial decision-making
- Maintaining distance between editorial and advertising
- Teaching an old mag new tricks
- Knowing when it's time to redesign
- Samurai editing for tight stories
- Editing for the multi-task generation

Workshop Leader: John Brady, Partner, Brady & Paul Communications

John Brady is a veteran magazine editor, educator and magazine specialist. He was editor-in-chief at Writer's Digest and Boston Magazine, founding editor of The Artist's Magazine, and partner at Brady & Paul Communications, where he and designer Greg Paul have directed redesigns at hundreds of magazines in North America and Europe. He is author of The Interviewer's Handbook: A Guerrilla Guide for Reporters and Writers, visiting professional at E.W. Scripps School of Journalism (Ohio University), and longtime editorial columnist in Folio: magazine.

 

Magazine Event Trendwatch

In the magazine industry, events are thriving. Surveys show that publishing CEOs view events as one of their fastest-growing revenue streams, even as e-media continues its rise and print remains challenged. In this workshop, we will look at how the advertising community values live events, what your advertisers are looking for from you, the trends that are driving spending from traditional media into events, and how you can harness this movement to boost revenues and build a stronger market position. This session is for magazine leaders on the business side, as well as event and marketing professionals looking to understand how to incorporate a live-event strategy to grow their brands.

 

Attend this workshop and you’ll learn:

- Why marketers are more bullish than ever on events
- The top 15 trends in events that are changing the marketing strategies of your advertisers
- How to leverage your market position to create a successful event, whether you're in b-to-b or consumer publishing
- The opportunities in online events
- Top technologies that are driving and enhancing events
- Examples of unique and powerful magazine events and what makes them so successful

Workshop Leader: Dan Hanover, General Manager, Event Group, Red 7 Media

Dan Hanover runs the largest network of event content in the world. He is founding editor of Event Marketer and Event Design magazines, and also manages EXPO Magazine, and the Agenda USA Group at Red 7 Media. These publications and their companion Web sites and conferences span every facet of the event industry—corporate events, special events & celebrations, and trade shows and conferences. Dan's perspective on the trends that are driving the shift towards live events is unique and will provide you with a front row seat to what's going on in the world of events and how you can harness these trends to generate revenues, strengthen your market position, and grow your media franchise.