Moving From Magazines to Media
Monday, September 22 | 12:00 – 1:30 p.m.

Jim Louderback, CEO, Revision3

It's not enough to just put out a great magazine. To remain relevant -- and to stay in business -- you need to master the Web, video and other media channels. In his 20 year media career, Jim Louderback has moved from editing PC Magazine and special interest magazines to launching cable TV networks, awardwinning Web sites, and now Internet television. Join him as he shares his perspective on how you can rethink editorial, sales and audience development in this new media world, and get insights into what today's audiences are really looking for.

 

Reinventing TIME
Tuesday, September 23 | 8:30 – 9:30 a.m.

Ed McCarrick, President and Worldwide Publisher, TIME

Today’s TIME is a case study in reinvention: With a magazine redesign, a Web site relaunch and a change in on-sale date—all in 2007—TIME is reinventing the weekly newsmagazine and leading the effort to define the relationship between the reader, the magazine and TIME.com as a continuous 24/7 experience. In this presentation, TIME president and worldwide publisher Ed McCarrick describes the brand’s approach to engage its readers and advertisers in a quickly shifting media landscape.

What E-Centric Marketers Want From
Magazine Brands
Tuesday, September 23 | 12:45 – 2:00 p.m.

David Churbuck, Vice President, Global Web Marketing, Lenovo

Nearly all magazine publishers have felt the impact of marketers ’ moving their dollars online, even as the bar keeps getting raised on proof-of-performance, creativity, and customization. In this keynote, magazine-exec-turned-marketer David Churbuck provides a perspective on what marketers are looking for from their magazine partners. Churbuck will review the magazine industry landscape from the vantage point of his own career: working at IDG and Forbes. com, and now head of Web marketing at one of the world’s largest PC manufacturers, to help you better understand how to win and retain