Monday, September 22

1:45-2:30 p.m. M601

Generating Incremental Revenue Through Ad Networks

Speaker: Rodney Mayers, General Manager, Adify

Content publishers are taking a harder look at ad networks as a way to increase inventory and sales opportunities in a particular vertical. If you’re considering joining a network, or forming your own, you need to understand what drives the most revenue, what inventory to make available, and which partners deliver the most value.

2:45-3:30 p.m. M602

Supercharging Your Traffic

Speaker: Henry Donahue, CEO, Discover Media

Traffic is the key to revenue in the online world, and if your site's traffic is stalled or not where you'd like it to be, then you need a plan. This session will examine tried-and-true techniques publishers are using to boost traffic -- such as social networking, blogs, ad networks, SEO and other methods -- with examples from one of the magazine industry's digital leaders.

3:45-4:30 p.m. M603

User-Generated Content Ideas That Work

Speaker: Patrick Crawford, Editorial and Online Director, Storm Mountain Publishing

Giving your readers a forum for uploading and sharing their ideas and passions can transform your Web site and create stronger affinity and deeper engagement with your brand. Attend this session to see how the publisher of Freeskier and Snowboard cracked the code on creating a user-generated content strategy. You'll learn the critical factors for success, how to spur activity, and how to keep the momentum going.

Tuesday, September 23

9:45-10:45 a.m. T611

New Trends in Web Site Architecture and Navigation

Speaker: Joseph Galarneau, Chief Technology Officer, Thomas Publishing Company

Web site design and architecture changes as quickly as the technology that drives it. Web developers, and the publishers they report to, need to stay focused on the horizon for emerging trends. Attend this session and you'll get a list of real-world, actionable techniques in taxonomy, organization, hierarchies, content categories, applications, design, navigation and more.

11:45 a.m.-12:30 p.m. T612

Web Content Management Strategies

Speaker: Alec Dann, General Manager, Business Media Online, Hanley Wood

Organizing content online is a science that requires a systematic approach to arranging content not only by subject, but by many other variables. And as your content assets grow in both quantity and format, managing and optimizing them becomes ever more important. Hanley Wood, one of the country's premier bto-b publishers, has put e-media development front-and-center. This session will address how its content management strategies are supporting this critical corporate-wide build-out.

2:45-3:30 p.m. T613

Inside the Ultimate E-media Toolbox

Speakers: Evan Hansen, Editor-in-Chief, Wired.com

Joe Pulizzi, Founder and Chief Content Officer, Junta42

Justin Reid, Online Technical Producer, Dwell

There are as many Web applications and online tools as there are Web sites that employ them -- and some of the best are FREE. In this fun session, our panel will share the online tools they can't live without, including how they're using them, where to find them, and how you can employ them for your sites to generate better metrics, more traffic, new revenue streams, and an improved user experience.

4:45-5:30 p.m. T614

Generating Revenues with Online Video

Speaker: Chris Peacock, Executive Editor, CNMoney.com

Online video usage is on a tear. Yet those still new to the process face an intimidating array of options. In this session, Chris Peacock, CNNMoney.com's executive editor, will present a nuts-and-bolts approach to everything you need to know to get your video operation up and running: Equipment, staffing, software, and production techniques and costs. You'll also learn the business models that leading publishers are using to monetize their video investments.

Wednesday, September 24

9:15-10:00 a.m. W621

Marketing, Measurement and Money in Social Media

Speaker: Sean Brooks, VP, Social Media, TechTarget

Media companies everywhere have jumped on the social media bandwagon. And now is as good a time as ever to pause and take a look at how this platform can be properly exploited for building more audience, measuring it and, importantly, making money from it. You'll learn who's making this work, why monetization is a challenge and what the outlook is going forward.

11:30 a.m.-12:15 p.m. W622

Understanding Search Traffic Metrics

Speaker: Prescott Shibles, VP, New Media, Penton Media

Optimizing your site for search is an ongoing exercise. And there is a bewildering array of analytics and metrics available to help you measure the success of your campaigns and SEO. This session teases out the must-have metrics -- as well as a few you never thought of -- and how they can be merged into a report that provides the most comprehensive snapshot of your traffic-building efforts.

12:30-1:15 p.m. W623

Training Non-Digital Staff

Speaker: Scott Smith, Web Editor, Time Out Chicago

Print staffers are being asked to contribute to and fuel much of their companies' online initiatives, with the digital staff responsible for strategy and ultimate execution of the plan. But what happens when the print crew is resistant, reluctant, or worse, rebellious, when it comes to embracing e-media? This session is designed for e-media professionals tasked with turning their companies' Web strategies into reality, and who are challenged with how to communicate with and educate their internal brothers and sisters on how to approach, sell, and develop content for the Web. You'll learn tips and strategies for creating a team approach and getting the print crew excited about the process.