Saveur Gets In On Travel
Epicurean mag partners with luxury travel co. to offer branded excursions around the world.
Bonnier Corp's Saveur is partnering with Butterfield & Robinson to deliver branded excursions for food lovers. Saveur Trips will start in the fall with three discrete vacation packages to Peru ($9,975), New Orleans ($3,495) and Napa and Sonoma ($4,595).
Terms of the revenue share will not be disclosed, according to a company spokesperson.
Each vacation is cooperatively designed with Saveur editors and will include dinners with chefs, cooking tutorials and trips to non-touristy local eateries.
"Experiencing a destination through its food is at the core of Saveur," says publisher Kristen Cohen in a release. "By partnering with Butterfield & Robinson…we are able to give our audience exclusive access to authentic, global culinary experiences in the locations they love reading about."
Editorial-driven bespoke vacations are becoming more common for magazine publishers. Travel magazine Afar, for instance, launched its Journeys program this year, which essentially lets readers experience the pages of the magazine. Outside launched a similar program last year for readers looking for an adventure vactation. And even brands you wouldn't associate with travel and adventure, like The Nation, are getting in on the action by offering political thought leadership cruises.