Hair Salon, Custom Publisher Launch Magazine
Story Worldwide partners with Regis Salons to publish the Hair Book.
Custom publisher Story Worldwide and Regis Salons have launched the Hair Book, a quarterly print magazine and Web site.
The Hair Book will be distributed exclusively at 1,100 Regis Salons and carries a circulation of nearly 400,000, according to Story Worldwide marketing services director Sun McElderry.
Editorial content for the print magazine and Web site will be headed by former InStyle beauty editor and BeautyBlitz.com founder Polly Blitzer, who will serve as editor-in-chief. The Web site will feature regularly updated blogs written by more than 20 Regis stylists, along with other celebrity hair experts, Regis said.
"Both the online and offline publications of the Hair Book are filled with hair-specific trends and tips that will help our clients choose new hairstyles, take better care of their hair and make styling their hair easier," said Regis International creative director Gordon Nelson.
The Hair Book will maintain a ratio of 25 percent advertising to 75 percent editorial content, McElderry said.