Event Producers Take Over as Publishers at 944 Media
Team to head advertising for L.A. edition; company planning New York launch. ...More
Obama Covers Deliver Newsstand Bump for Rodale
Profiles of the First Couple’s fitness provide sales punch in dreary newsstand picture. ...More
Reader’s Digest Association to Form Global Marketing Group
New organization brings consumer marketing and digital teams under one umbrella. ...More
- Publishing Group of America to ‘Sell Beyond the Page’
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How To Promote Online EventsYour campaigns should be reaching customers before, during and after the event. ...More
Robert Lerose -
I’m Not Giving an InchLessons learned from Kesey's "Sometimes a Great Notion." ...More
Ted Bahr -
Boating Industry, Magazines Less Buoyant This YearLike auto and finance, the boating category is taking on water. ...More
Jason Fell
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FROM FOLIO MAGAZINE
Outsourcing Sales: If You Are Considering It, Can Your Organization Handle It?
Tips for evaluating potential partners. ...more
Selling Software: From Tracking Accounts to Pay-Up
Publishers share what works for them—and what else they’d like to see. ...more
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