US Online Ad Spending to Top Print by $5.7 Billion in 2012
eMarketer: Digital ad dollars to reach $62 billion by 2016. ...More
In Praise of the Flat Fee
Variety charges one price for consumers and advertisers. Here's why. ...More
31 Percent of Delivered Digital Ads Not Seen By Consumers
New comScore study defines fault in digital ad consumption model. ...More
- House Beautiful Launches Integrated Marketing Campaign Using Digimarc Technology
- Bonnier and AOL Strike Digital Content and Sales Partnership
- Study: Branded Content Spending Higher Than Ever
- Digital Ad Impressions 47 Percent Lower than Print Counterpart
- Conde Nast Partners with AdMeld in Private Digital Ad Exchange
- Kantar Media SRDS To Offer Video Media Kits
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Content Marketing Has Arrived. Should Publishers Be Worried?9 out of 10 organizations are using content marketing, per CMI. ...More
Joe Pulizzi -
Content Strategy and the Dying Art of Execution
Content strategy is critical, but execution is king for content marketing. ...More
Joe Pulizzi -
A Positive Look at Negative AdsHow the deft use of negativity in creative can boost conversions. ...More
Robert Lerose
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FROM FOLIO MAGAZINE
In Praise of the Flat Fee
Variety charges one price for consumers and advertisers. Here's why. ...more
Content Marketing Has Arrived. Should Publishers Be Worried?
Nine out of 10 organizations are using content marketing, per CMI. ...more
Here’s to Bigger, Better Growth
How one b-to-b publisher is bucking the downward trend. ...more
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