Sacramento Media Acquires Sierra Heritage
The 35-year-old title faces rebranding as its production moves to the big city.
The 35-year-old title, which covers the Sierra Foothills region, will be rebranded next year under the new name of Sierra Living.
“The opportunity to publish this time-honored magazine perfectly complements our other brands in the area,” John Balardo, president of Sacramento Media, said in a press-release. “We look forward to applying all of the powerful resources of Sacramento Media to continue to provide a high level of service to our readers and advertisers.”
The new publisher will continue the magazine’s bi-monthly frequency and distribution throughout the Sierra Foothills, though archives of the magazine are no longer available online.
Following the acquisition, the magazine left its long-held Auburn, California, office for Sacramento, though only one Sierra Heritage employee, former co-owner and CEO Rick Dyess, will stay on as a consultant.
Dyess, who worked as vice president of Sunset magazine for 14 years, joined Sierra Heritage in 2006. He co-owned the company with Sue Quatela, CFO. The magazine was founded in 1981 by Janice Forbes, who served as publisher until her death in 2013.
Sacramento Media publishes Sacramento Magazine, Sacramento Home, Sacramento Magazine’s Our Wedding, Serrano Magazine, Sacramento Visitors’ Guide, and Sacramento’s New Era, out of Sacramento.
Joe Chiodo, publisher of Sacramento Magazine, was named publisher of Sierra Heritage, and Krista Minard, editor of Sacramento Magazine, was named editorial director, effective immediately.
The terms of the acquisition were not disclosed.