Folio RSS: Editorial

SOPA and Magazine Media

sbotelho — Wed, 18 Jan 2012 15:59:41 -0500

How will the new proposal affect the glossy magazine industry?

Matthew Petersen Joins TMG Custom Media as President

sbotelho — Tue, 10 Jan 2012 13:43:25 -0500

Daily Deal Predictions for 2012

sbotelho — Tue, 20 Dec 2011 15:40:33 -0500

How the market will grow (and shrink) in the coming year.

Magazine Launches Up 23.8 Percent in 2011

sbotelho — Wed, 14 Dec 2011 14:30:17 -0500

The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year.

CEO Perspectives

Dan Trombetto — Thu, 08 Dec 2011 11:43:04 -0500

If you thought that just because you simply survived the recession you’re in the clear, think again. Those of us who were able to continue innovating are on the right track, but there’s still much work to do.

Get Your Content Right and the Rest Will Follow

Dan Trombetto — Wed, 07 Dec 2011 14:29:50 -0500

Ten years ago business-to-business editors were grappling with how to transition from a print model to one that combined both print and online. While that challenge seems easier than the one we have today—striking the right balance of print, online, social media and even tablet apps—the goal is the same: Getting closer to the audience.

Utne Reader To Shut Down Editorial Offices, Relocate to Ogden Headquarters

sbotelho — Tue, 06 Dec 2011 12:14:40 -0500

UPDATE: Original edit staff chose to not be included in transition.

Print-Only Impressions Still Dominate Overall Magazine Audience Engagement

sbotelho — Fri, 18 Nov 2011 11:32:17 -0500

For those who still doubt that magazines have a place in the digital world, new data proves magazines’ growing digital prowess. According to GfK MRI, adults who read magazines on digital platforms (including desktop/laptop computers, tablets, e-readers and smartphones) make up 11 percent of gross magazine audience impressions.

Digital Readers 11 Percent of Total Magazine Audience

sbotelho — Fri, 18 Nov 2011 09:38:46 -0500

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess.

ABC Offers Insight Into Publishing Relationships With Apple

sbotelho — Tue, 08 Nov 2011 16:21:14 -0500

The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc.

Pace Lands 19 Honors at Custom Content Council’s Pearl Awards

sbotelho — Tue, 08 Nov 2011 14:12:44 -0500

The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media.

For the Unbeatable Price of Free...

sbotelho — Tue, 08 Nov 2011 13:26:07 -0500

Publishers continue to give out free content, but to what reward?

2011 Folio: Award Winners Announced

Matt Kinsman — Tue, 01 Nov 2011 14:57:23 -0400

Sid Evans on What Southern Magazines Can Teach the World About Media

sbotelho — Thu, 27 Oct 2011 11:25:06 -0400

A report from the ACT2 Conference.

Why Do Consumer Stars So Often Fail To Shine In B-to-B?

Matt Kinsman — Tue, 18 Oct 2011 15:05:05 -0400

Michael Wolff, Richard Beckman latest examples of consumer pros who tried to stir up b-to-b, but fell short.

FOLIO:'s 2011 13 Under 30

Dan Trombetto — Mon, 10 Oct 2011 11:32:23 -0400

While it’s natural to worry about how the publishing industry is going to attract the next generation of leaders, the fact is the industry is already seeing a demographic shift, with younger people taking on more leadership roles.

At AMC, Magazines Scolded on Social Media Efforts

sbotelho — Thu, 06 Oct 2011 14:28:21 -0400

Facebook strategies are ‘uninspired in this industry.’

In 2011, Magazine Launches Outpace Closures

sbotelho — Mon, 03 Oct 2011 15:41:03 -0400

Food and regional interest titles lead launch categories.

219 New Magazines Launch in 3Q 2011

sbotelho — Thu, 29 Sep 2011 12:42:16 -0400

2011 Eddie and Ozzie Awards Finalists Announced

sbotelho — Wed, 28 Sep 2011 16:39:06 -0400

Drum roll, please.

Editors Share Twitter Best Practices

Matt Kinsman — Tue, 27 Sep 2011 16:57:19 -0400

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can?

Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

sbotelho — Tue, 27 Sep 2011 16:16:54 -0400

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with content.

Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

sbotelho — Tue, 27 Sep 2011 16:16:03 -0400

The New “I” In Journalism

sbotelho — Tue, 20 Sep 2011 13:52:34 -0400

Is integration of the personal narrative helpful or harmful in reporting?

Publishers Commemorate the 10th Anniversary of 9/11, Part II

sbotelho — Thu, 08 Sep 2011 13:15:04 -0400

After an outpouring from the publishing industry in response to FOLIO:’s request for covers commemorating the tenth anniversary of the September 11, 2001 attacks, we decided to run a second installment of 9/11 tribute covers.

Publishers Commemorate the 10th Anniversary of 9/11

sbotelho — Tue, 06 Sep 2011 16:36:48 -0400

This Sunday will mark a decade since the September 11, 2001 attacks against the United States transpired. Many publishers are marking the anniversary with cover treatments and feature stories that not only reflect on the tragedy, but share stories of its survivors. Here, FOLIO: shares how magazines are remembering 9/11, ten years later.

The Secret To Monetization Without Exploitation

sbotelho — Thu, 01 Sep 2011 14:57:21 -0400

Dangers of When a Brand is Defined By Its Figurehead

sbotelho — Thu, 25 Aug 2011 13:31:35 -0400

Apple’s future minus Steve Jobs.

How Scandal Became This Summer’s Meal Ticket

sbotelho — Mon, 08 Aug 2011 16:08:52 -0400

Publishers turning Rupert Murdoch's troubles into retail, SEO opportunities.

2011 Editorial Salary Survey

Dan Trombetto — Mon, 08 Aug 2011 10:54:02 -0400

While all levels of editors are finding themselves with increasing responsibilities and decreasing resources, at least some of those surveyed are seeing relief in their paychecks. However, the editorial categories that experienced monetary gain are certainly earning their dollars.

The Business of Content

Dan Trombetto — Mon, 08 Aug 2011 10:48:09 -0400

Content has always been considered a loss-leader among publishers. However, in the glory days of print, advertising and circulation revenue easily paid for long-form, in-depth content of limited frequency.

Lessons from an Entrepreneurial Editor

Dan Trombetto — Mon, 08 Aug 2011 10:20:38 -0400

In 2010, former Fortune editor David Kirkpatrick teamed up with other ex-Fortune colleagues to form Techonomy, a new media business aimed at convincing leaders from all sectors that technological and social invention is critical.

The 10 Dumbest Things I've Heard All Year

Matt Kinsman — Tue, 02 Aug 2011 09:55:07 -0400

Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers.

Are Marketing Services a Golden Opportunity for Editors?

Matt Kinsman — Tue, 19 Jul 2011 11:12:43 -0400

One who did explains how.

Automating the Editorial Workflow

Dan Trombetto — Thu, 14 Jul 2011 16:07:33 -0400

Many publishers are moving to leaner editorial staffs while relying on more contributors (some paid, many not) to generate digital content. It may save the publisher a few bucks, but it also puts strain on the editorial team, from editing and fact-checking to simply keeping so many assignments in play at once.

If Print Isn’t Dead, Why is Publishing Still in Trouble?

sbotelho — Thu, 14 Jul 2011 14:33:45 -0400

Reasons why explored at Yale Publishing Conference.

What About Subscriber-Only Covers?

sbotelho — Thu, 14 Jul 2011 14:27:22 -0400

One thing I love about the people who read my blog (you know who you are) is how responsive they are. No matter what the topic, there are always a few people who have something to ask about it or add to the conversation.

Social Behaviors and Business Motivations Strikingly Similar for In-Person and Online Events

sbotelho — Thu, 14 Jul 2011 13:17:18 -0400

The Professional Convention Management Association (PCMA), UBM Studios and the Virtual Edge Institute (VEI) teamed up on a recent survey to explore how business professionals are engaging with technology during digital and face-to-face events.

Report: 138 Mags Launch, 74 Titles Fold in First Half 2011

sbotelho — Thu, 30 Jun 2011 12:37:13 -0400

As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to fruition.

FOLIO: Announces 2011 Eddie and Ozzie Awards’ Call for Entries

sbotelho — Fri, 17 Jun 2011 12:26:29 -0400

Call for entries for the 2011 Eddie and Ozzie Awards is officially open. The Eddie and Ozzie Awards recognize excellence in magazine and digital editorial and design.

Time Magazine’s Mock Call of Duty Cover: Fair or Foul?

Matt Kinsman — Thu, 16 Jun 2011 14:26:42 -0400

USPS Defends 5-Day Service Savings, Rebukes PRC

sbotelho — Tue, 14 Jun 2011 16:00:11 -0400

The U.S. Postal Service [USPS] issued a report to Congress today that asserts the Postal Regulatory Commission provided a questionable analysis on the potential cost savings a five-day a week delivery schedule would provide.

Canadian Union of Postal Workers Gives Strike Notice

sbotelho — Tue, 31 May 2011 13:55:30 -0400

The Canadian Union of Postal Workers (CUPW) gave a 72-hour strike notice yesterday, which will begin at 11:59 EDT on Thursday, June 2 if the Canada Post does not submit to certain provisions demanded by the CUPW. This type of notice is legally required of an intention to strike.

Would These Editors Hire You?

Dan Trombetto — Thu, 19 May 2011 12:58:42 -0400

“An editor’s role will never be what it was just five years ago.”

Would These Editors Hire You?

sbotelho — Thu, 19 May 2011 10:13:34 -0400

“An editor’s role will never be what it was just five years ago.”

Upcoming Yale Publishing Course Features Speakers from Hearst, Dwell, Glamour

sbotelho — Tue, 17 May 2011 13:15:26 -0400

For the second year, Yale University will offer a publishing course aimed at long-time magazine industry professionals, slated to begin on with a keynote address from Richard Stolley, senior editorial adviser at Time Inc., on Sunday, July 10. The course will run through Friday, July 15.

Former Breaking Media EIC Jonah Bloom Joins Kirshenbaum Bond Senecal & Partners

sbotelho — Mon, 02 May 2011 11:51:11 -0400

Jonah Bloom, who has acted as editor for Ad Age and CEO/editor-in-chief of Breaking Media, is now executive director of content strategy with MDC Partners Agency Kirshenbaum Bond Senecal & Partners (KBS&P). After spending eight years as editor of Advertising Age, Bloom then became EIC/CEO of Breaking Media in December 2009.

Building a Business on Content Sales

Matt Kinsman — Thu, 21 Apr 2011 13:31:09 -0400

The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices.

Another Independent Publisher Burned by Photo Mishap

Matt Kinsman — Tue, 19 Apr 2011 14:28:16 -0400

Vegan mag apologizes for long-time use of photos of...meat.

Michael A. Clinton Named Chairman of the Board of Directors of MPA

sbotelho — Tue, 12 Apr 2011 12:37:06 -0400