Folio RSS: Editorial

People Courts New Audiences With Online Chat

traphael — Mon, 15 Apr 2013 17:30:42 -0400

Dissecting the Influential Product Review

Dan Trombetto — Mon, 01 Apr 2013 05:58:19 -0400

Product reviews come in two flavors—toothless profiles that don’t weigh pros and cons, and those that truly provide a balanced look at a product. The latter can not only directly impact a product’s success or failure, but can help secure—or drive away—readership.

Moving Content at Internet Speed

Bill Mickey — Wed, 27 Mar 2013 21:35:23 -0400

Atavist Co-Founder Evan Ratliff On Digital Content Models

Bill Mickey — Thu, 21 Mar 2013 10:01:57 -0400

Exhibition Industry Growth Slows

mrondon — Tue, 19 Mar 2013 15:35:40 -0400

Despite an optimistic forecast, the year-end numbers show growth slowed for the exhibition industry in 2012. Business grew 1.5 percent overall, lagging behind a 2.2 percent growth rate of GDP, according to the Center for Exhibition Industry Research (CEIR) Index released today.

The Rise of First Person Storytelling

traphael — Thu, 07 Mar 2013 13:21:33 -0500

Women’s lifestyle journalism is being transformed by the millennial movement.

T Magazine Gets Heat From Readers On Lack of Diversity

traphael — Thu, 21 Feb 2013 16:14:14 -0500

After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too.

Editorial Leadership Shuffle at Wired.com

Bill Mickey — Tue, 05 Feb 2013 09:34:59 -0500

Through a pair of tweets yesterday Mark McClusky and Evan Hansen announced a transition at the top editor spot at Condé Nast's Wired.com. Hansen is departing and McClusky, formerly the editorial development director, will be taking over the position, a role that Hansen had filled since 2005.   

Discover Magazine Rebuilds Entire Edit and Design Staff

Bill Mickey — Mon, 17 Dec 2012 17:49:18 -0500

A move from New York to Wisconsin prompts a complete turnover.

Former ‘The Daily’ Editor Mike Nizza To Lead Esquire Digital

mrondon — Tue, 11 Dec 2012 15:22:33 -0500

*Editor's Note: This story originally appears on FOLIO: sister site, minonline.com.

Bonnier Shutters Caribbean Travel + Life Magazine and Related TV Show

traphael — Fri, 30 Nov 2012 11:41:15 -0500

The 2012 Eddie and Ozzie Award Winners Announced

traphael — Thu, 15 Nov 2012 13:59:23 -0500

Sandy’s Big Impact on Magazines and the Media

mrondon — Tue, 30 Oct 2012 16:09:43 -0400

Instead of delivering his keynote address Monday afternoon at MediaNext, Condé Nast president Bob Sauerberg announced his offices would be closed as a result of Hurricane Sandy, which bore down on the East Coast over the weekend and into Tuesday.

Say Media Rebrands ReadWriteWeb as ReadWrite

Bill Mickey — Tue, 23 Oct 2012 10:47:58 -0400

The 2012 Editorial Salary Survey

traphael — Tue, 25 Sep 2012 13:01:02 -0400

Hiring in the Digital Age

Bill Mickey — Thu, 20 Sep 2012 11:43:41 -0400

Transition from vertical to horizontal job descriptions is most profound change.

3 Tips for Prepping Editors For Broadcast

Dan Trombetto — Wed, 25 Jul 2012 16:19:02 -0400

Since partnering with The Weather Channel in November 2011, Prevention editors have appeared on-air almost a dozen times with video extras and corresponding content appearing on weather.com and prevention.com.

Would These Editors Hire You?

Dan Trombetto — Wed, 25 Jul 2012 12:42:22 -0400

Writing for the Web, social media and digital skills in general are a given these days for any magazine editor. As Betty Wong, Fitness editor-in-chief, noted in her reply to our invitation to contribute to this piece, “The craft of magazine-making comprises just a fraction of my day.” Indeed, an editor is as much of a new product developer and marketer as he or she is a wordsmith.

How “Google Journalism” is Killing Our Credibility

Tue, 12 Jun 2012 10:56:06 -0400

Dangers of complacency in Wikipedia and search engines.

Good Cuts Most of its Edit Team

Mon, 04 Jun 2012 11:30:12 -0400

Good—self-described as the magazine "for people who give a damn"—has laid off at least five editorial staffers, including executive editor Ann Friedman, the day after holding a launch party for its newest issue. The cuts appear to have eliminated all but three edit staffers—co-founding creat

Writing for the Web, and Other Journalistic Hardships

Tue, 22 May 2012 11:50:04 -0400

On who is really suffering through the great media shift.

A Curious Commencement Speech, Brought to Butler Students By TIME

Thu, 17 May 2012 15:42:42 -0400

Rick Stengel lets grads know the price TIME pays for its content.

Source Interlink’s Hot Rod Brand Relaunches

Tue, 15 May 2012 12:09:30 -0400

Building to its 65th anniversary next year, Source Interlink's Hot Rod brand readies a comprehensive relaunch across print, online, video and social media, including a 40-50 percent editorial page increase for the magazine.

Self Editor Lucy Danziger Voted President of ASME

Wed, 02 May 2012 16:42:47 -0400

Self editor-in-chief Lucy Danziger has been elected president of the American Society of Magazine Editors (ASME), succeeding People managing editor Larry Hackett, who served as president for the past two years.

I Hate VC Firms

Wed, 02 May 2012 11:10:23 -0400

On what follows the influx of cash from a VC deal.

Misconceptions About the Homepage

Tue, 01 May 2012 14:42:17 -0400

Does it really matter? Yes--but not, perhaps, for the reasons you think.

Notes from the 2012 WPA Conference

Mon, 30 Apr 2012 13:42:23 -0400

On the future of publishing, advertising and customer service.

You've Got Mail

Tue, 24 Apr 2012 11:52:42 -0400

Chummy pitches, "the deleted mob" and other email pitfalls.

Magazine Nods Abound in 2012 Webby Nominees

Tue, 10 Apr 2012 13:53:20 -0400

Pay-Per-View

Thu, 05 Apr 2012 13:44:16 -0400

In putting content first, how some publishers are rewarding the creators.

ASME Announces 2012 National Magazine Awards Finalists

Tue, 03 Apr 2012 14:30:59 -0400

The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies.

Content Is King, Once Again

Tue, 03 Apr 2012 13:08:41 -0400

Reflections on the magazine life cycle.

52 Magazine Launches, 12 Closures in Q1 2012

Tue, 03 Apr 2012 11:46:55 -0400

Report: Custom Content Market Spend Up to $40.2 Billion

Thu, 22 Mar 2012 16:06:57 -0400

What’s Your Digital Business Worth?

Thu, 15 Mar 2012 13:26:11 -0400

Publishers grapple with app pricing and bundling options of the digital now.

The New Influences on Content

Bill Mickey — Thu, 08 Mar 2012 11:18:36 -0500

6 factors that profoundly impact how publishers build their products.

The New Influencers of Content Creation

Dan Trombetto — Wed, 07 Mar 2012 16:40:53 -0500

With the proliferation of device technology, social media, and various content platforms, it’s easy to forget the dynamics that are impacting content itself. We’ve clearly learned that you can’t simply rinse and repeat print content onto other platforms, and yet the audience now expects content to be anywhere and everywhere they want to access it.

Dwell’s Michela O’Connor Abrams Recognized as the 14th Exceptional Woman in Publishing Award Honoree

Fri, 02 Mar 2012 11:40:03 -0500

Welcome to the Sharing Economy

Thu, 01 Mar 2012 15:24:07 -0500

Reflections on the new social culture.

SOPA and Magazine Media

Wed, 18 Jan 2012 15:59:41 -0500

How will the new proposal affect the glossy magazine industry?

Matthew Petersen Joins TMG Custom Media as President

Tue, 10 Jan 2012 13:43:25 -0500

Daily Deal Predictions for 2012

Tue, 20 Dec 2011 15:40:33 -0500

How the market will grow (and shrink) in the coming year.

Magazine Launches Up 23.8 Percent in 2011

Wed, 14 Dec 2011 14:30:17 -0500

The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year.

CEO Perspectives

Dan Trombetto — Thu, 08 Dec 2011 11:43:04 -0500

If you thought that just because you simply survived the recession you’re in the clear, think again. Those of us who were able to continue innovating are on the right track, but there’s still much work to do.

Get Your Content Right and the Rest Will Follow

Dan Trombetto — Wed, 07 Dec 2011 14:29:50 -0500

Ten years ago business-to-business editors were grappling with how to transition from a print model to one that combined both print and online. While that challenge seems easier than the one we have today—striking the right balance of print, online, social media and even tablet apps—the goal is the same: Getting closer to the audience.

Utne Reader To Shut Down Editorial Offices, Relocate to Ogden Headquarters

Tue, 06 Dec 2011 12:14:40 -0500

UPDATE: Original edit staff chose to not be included in transition.

Print-Only Impressions Still Dominate Overall Magazine Audience Engagement

Fri, 18 Nov 2011 11:32:17 -0500

For those who still doubt that magazines have a place in the digital world, new data proves magazines’ growing digital prowess. According to GfK MRI, adults who read magazines on digital platforms (including desktop/laptop computers, tablets, e-readers and smartphones) make up 11 percent of gross magazine audience impressions.

Digital Readers 11 Percent of Total Magazine Audience

Fri, 18 Nov 2011 09:38:46 -0500

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess.

ABC Offers Insight Into Publishing Relationships With Apple

Tue, 08 Nov 2011 16:21:14 -0500

The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc.

Pace Lands 19 Honors at Custom Content Council’s Pearl Awards

Tue, 08 Nov 2011 14:12:44 -0500

The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media.