Folio RSS: Audience Development

The Weird Pricing Plan at Barnes & Noble’s Magazine Store

Dylan Stableford — Thu, 08 May 2008 16:47:28 -0400

Are digital magazines worth as much as print?

Barnes & Noble to Sell Print and Digital Magazine Subscriptions Online

Dylan Stableford — Tue, 06 May 2008 17:25:23 -0400

Barnes & Noble today announced that it will begin selling magazine subscriptions online at steep discounts to more than 1,000 print and digital titles.

Why Consumer Magazine Circulation Levels are Still Bloated

Joanna Pettas — Mon, 05 May 2008 12:27:34 -0400

[EDITOR'S NOTE: To view accompanying charts to this article, click here.]

Don’t Treat Non-Qualifieds as ‘Throwaways’

Dylan Stableford — Mon, 28 Apr 2008 10:33:37 -0400

As more and more companies move to integrate their databases—so they can slice their data for multiple, cross-platform use—mining all of the data, not just top-line circulation demographics or subscriber interests, is becoming a key part of the publisher playbook. Non-qualified subscribers, for instance, can often provide clues to a new opportunity or even a new launch.

Space: The Final Frontier … for Magazine Circulation?

Jason Fell — Thu, 24 Apr 2008 10:47:30 -0400

U.K. sci-fi title goes where no magazine has gone before.

Essence Partners with Warner Bros. for Multiplatform Rebranding, Web TV Show

Jason Fell — Mon, 21 Apr 2008 17:38:27 -0400

Faced with flat or declining print advertising revenues and newsstand sales, magazine publishers—even those with seemingly deep pockets—are reaching across the corporate aisle to launch rebranded products to generate revenue.

Cosmo, Seventeen Among Magazines to Adopt New Multimedia Publisher’s Statements

Joanna Pettas — Thu, 17 Apr 2008 14:05:16 -0400

Eight consumer magazines, including Cosmopolitan and Seventeen, have adopted the Audit Bureau of Circulations new multimedia publisher’s statements, reports that include Web traffic as well as print circulation.

Publishers Monitor Trucking Shutdown

Bill Mickey — Thu, 03 Apr 2008 11:43:11 -0400

Magazine publishers have plenty to worry about: rising paper and production costs, postal rate hikes, and, of course, the looming recession. A trucker strike wasn't one of them.

Why Aren’t Magazines Selling More?

Joanna Pettas — Tue, 01 Apr 2008 12:04:45 -0400

TAMPA, Florida—Magazines, when they sell, are a category powerhouse. So why aren't they selling more?

Consumers Want Publishers to Prove Unsold Magazines are Recycled

Bill Mickey — Mon, 31 Mar 2008 15:15:56 -0400

TAMPA, Florida—The Magazine Publishers of America's 2008 Retail Conference kicked off today here with about 500 attendees on hand to network and hear presentations on the state of the newsstand and retail

On Eve of Retail Conference, Survey Details Publisher Concerns

Dylan Stableford — Sun, 30 Mar 2008 21:39:45 -0400

The 2008 Retail Conference, with the theme, "Unleashing the Power of Print," begins Monday in Tampa, Florida. The conference is co-sponsored by the Magazine Publishers of America and the International Periodical Distributors Association (IPDA).

WWE to Launch Kids Magazine

Jason Fell — Wed, 26 Mar 2008 16:32:58 -0400

Hoping to tap further into the interest of its flagship WWE magazine, World Wrestling Entertainment announced Tuesday its plans to launch WWE Kids, a bi-monthly title set to hit newsstands April 15.

Periodicals Postal Rate Hikes Confirmed

Joanna Pettas — Thu, 20 Mar 2008 13:46:47 -0400

The Postal Regulatory Commission has determined that the postal rate hike for Periodicals proposed last month—the first mandated to be tied to the Consumer Price Index—does not violate the new postal law and will go into effect on May 12.

Scan-Based Trading's Hold-Up

Jason Fell — Wed, 19 Mar 2008 16:57:53 -0400

One’s perception of the value of scan-based-trading (SBT) for magazines varies widely depending on whether you are a retailer, wholesaler, national distributor or publisher. If you’re a retailer, you love it, but the other channel participants are far less sanguine about it.

French-Language More Set to Launch in Canada

Jason Fell — Mon, 17 Mar 2008 15:43:28 -0400

Meredith Corp today announced a multi-year licensing agreement to publish a French-language version of More magazine for distribution in Canada.

Report: 27 Percent of Retail Sales Conducted Through Scan-Based Trading

Dylan Stableford — Thu, 06 Mar 2008 15:14:08 -0500

The volume of sales being conducted in scan-based trading relationships between mass market magazine wholesalers and their chain retail customers—in which the wholesalers maintain ownership of inventory within retailers' warehouses or stores until items are scanned at the point of sale—is now over 25 p

Health Mag to Launch Using CVS ExtraCare List

Joanna Pettas — Thu, 06 Mar 2008 13:01:42 -0500

A new health magazine has tapped CVS pharmacy’s list for its launch.

Drupal Creator Forms Commercial Distribution Company

Jason Fell — Wed, 05 Mar 2008 14:39:45 -0500

Dries Buytaert, Drupal co-developer and project lead, has co-founded a software company, Acquia, to offer commercially-supported distribution and services of Drupal's popular open source platform.

Glen Giles Murder Suspect Pleads ‘Not Guilty’

Jason Fell — Tue, 04 Mar 2008 17:00:06 -0500

The suspect in the brutal slaying of Hallmark Data Systems executive Glen Giles has pled not guilty to murder charges.

If convicted, the suspect, Jorge Ernesto Villalobos, could face 25 years to life in prison, Burbank, California Police Sergeant Travis Irving tells FOLIO:.

After Newsstand Spike, Meredith Discontinues Dollar Store Distribution

Bill Mickey — Tue, 04 Mar 2008 13:33:33 -0500

With newsstand sales still struggling to make any significant headway, Meredith, like most publishers, has been under pressure in recent years to find alternative sources for retail sales.

Police: Glen Giles’ Death ‘Not a Random Act’

Jason Fell — Fri, 29 Feb 2008 18:38:52 -0500

UPDATE: Murder Suspect Pleads ‘Not Guilty'

Prominent Circ. Industry Leader Found Stabbed to Death in California

Jason Fell — Thu, 28 Feb 2008 13:18:17 -0500

Glen Giles, the director of new–business development at Hallmark Data Systems and an influential figure in magazine circulation, was killed at his home earlier this week in an apparent homicide, police in Burbank, California, said.

Mixed Results for B-to-B Circ

Jason Fell — Thu, 28 Feb 2008 11:11:34 -0500

On the heels of the semiannual consumer magazine FAS-FAX report, ABC released the b-to-b magazine portion of the circ stats for the second half of 2007 earlier this week. Of the 125 U.S. titles tracked that actually provided numbers (out of 162), 44 showed declines in total average paid and qualified non-paid compared to same period 2006. The rest, however, showed increases in circulation.

Outside Cuts Subscription Cards

Dylan Stableford — Fri, 22 Feb 2008 02:06:38 -0500

Outside magazine has announced that it is eliminating subscriptions cards from its magazine.

Hearst Joins Nokia’s Global Mobile Ad Network

Jason Fell — Tue, 19 Feb 2008 17:06:15 -0500

In an attempt to capitalize on the growing mobile advertising market, Hearst Magazines Digital Media, a unit of Hearst Magazines, has joined the Nokia Media Network.

Will TV Up the Audience Measurement Ante for Magazines?

Joanna Pettas — Fri, 15 Feb 2008 13:35:12 -0500

Television looks for realtime metrics while magazines work towards monthly.

Magazine Newsstand Sales Delight and Confound

Dylan Stableford — Thu, 14 Feb 2008 13:56:55 -0500

ABC’s twice-annual FAS-FAX report detailing analyzed paid and non-paid circulation for just over 700 U.S. consumer magazines was released earlier this week, and the numbers tell an interesting story.

How SI’s Swimsuit Issue Sells

Dylan Stableford — Tue, 12 Feb 2008 17:48:42 -0500

Magazine to debut on Letterman—why not CNN?

Report: African-Americans Reading More Magazines

Jason Fell — Mon, 11 Feb 2008 15:25:16 -0500

African-Americans read more magazines than per month than other ethnic groups, according to a report released today by the Magazine Publishers of America on advertising and engagement in the African-American magazine segment.

Magazines Take a Huge Hit at the Newsstand

Dylan Stableford — Mon, 11 Feb 2008 10:51:58 -0500

The latest figures from the Audit Bureau of Circulations were released this morning, and, as expected, a number of high profile consumer magazines took a big hit in overall circulation while others saw a precipitous drop at the newsstand.

Wholesalers and Retailers Draw the Line, and an Industry Lurches Toward Efficiency

Dylan Stableford — Thu, 07 Feb 2008 12:55:22 -0500

Wholesalers and retailers that attempt to increase efficiency by reducing the numbers of titles they carry, especially the smaller ones, are fighting the wrong battle, a leading newsstand expert said this week.

Coupon Mailer Urges Postal Rate Hike for Magazines

Joanna Pettas — Tue, 05 Feb 2008 14:31:05 -0500

In an era of rising postal rates, it appears it’s every mailing class for itself.

Vice Asks Readers to Pay for Subscription to Free Magazine

Jason Fell — Tue, 05 Feb 2008 14:23:53 -0500

A crack in the irreverent armor?

Why are Advertisers Passing on Audience Metrics?

Joanna Pettas — Wed, 30 Jan 2008 17:09:16 -0500

Wrong question!

Media Planners Want More Online Circ Data

Jason Fell — Thu, 24 Jan 2008 16:11:06 -0500

Media planners require new data tools to justify their print and online media buys, according to the results of a survey released recently by Verified Audit Circulation. As pressures mount to provide ROI, planners are overwhelmingly turning to third-party metrics.

At Least Magazines Don’t Have to Deal with Machine Theft

Dylan Stableford — Tue, 22 Jan 2008 15:34:11 -0500

Newspaper machine-stealing epidemic strikes Colorado. Seriously.

Blogging from Wal-Mart’s Magazine Rack

Dylan Stableford — Mon, 21 Jan 2008 16:22:41 -0500

What awaits the intrepid consumer in Jackson, Alabama?

Why Wal-Mart Cut 1,000 Magazines

Dylan Stableford — Fri, 18 Jan 2008 17:30:01 -0500

After months of speculation by wholesalers and publishers, Wal-Mart is moving ahead with cutting close to 1,000 magazines from its shelves, and it appears the company’s recent commitment to being "green" is a factor.

Christian Music Mag Folds Print

Jason Fell — Thu, 17 Jan 2008 14:28:56 -0500

In an effort to reach an increasingly wired Christian readership, Salem Communications has decided to fold the print version of its CCM magazine.

MPA Chairman John Griffin: ‘We Have the Best Brands in Media’

Joanna Pettas — Tue, 15 Jan 2008 14:55:45 -0500

The magazine industry’s State of the Union-like address took place today as MPA chairman and National Geographic Group president John Griffin spoke to an audience of about 100 at the MPA’s Breakfast with a Leader, held at the University Club in New York City.

Guerrilla Cover Testing

Bill Mickey — Thu, 10 Jan 2008 14:11:04 -0500

Veg Times publisher uses Web-based focus groups for 21% bump.

Paste President: Radiohead Experiment ‘A Huge Success’

Bill Mickey — Fri, 04 Jan 2008 17:48:57 -0500

EXCLUSIVE

Postal Service to Consider Counting Digital Subscriptions

Joanna Pettas — Thu, 03 Jan 2008 17:37:54 -0500

The U.S. Postal Service is considering counting digital subscriptions for Periodicals class qualification—good news for publishers with large numbers of paid or requested digital subscribers.

Wondertime Increases Rate Base

Dylan Stableford — Wed, 02 Jan 2008 17:52:49 -0500

Disney’s Wondertime will increase its rate base next month to 500,000 from its current 400,000, the company announced today.

2007 Circulation Salary Survey

Dylan Stableford — Tue, 01 Jan 2008 09:56:19 -0500

Circulation is not a discipline for the feint of heart. Staffing cuts, along with magazine launches and acquisitions, have translated into more responsibilities for circulators, ranging from ad sales to article writing to office duties—“too many to list,” said one respondent in Folio:’s 2007 Circulation Salary Survey.

Radar Ups Frequency, Rate Base

Joanna Pettas — Mon, 17 Dec 2007 14:29:37 -0500

Radar magazine is increasing in frequency, from six to eight issues a year, and is raising its rate base from 150,000 to 200,000. The change will take effect in February 2008, one year after its relaunch in February 2007.

Florida Sports and Fitness Mag Increases Circulation by 150 Percent

Joanna Pettas — Fri, 14 Dec 2007 17:41:49 -0500

South Florida Adventures, a glossy outdoor sports and health/fitness magazine serving three Southeastern Florida counties (Miami-Dade, Broward and Palm Beach), is increasing its controlled circulation of 10,000 copies to 25,000 copies.

Playboy.com Readies Significant Redesign

Joanna Pettas — Fri, 14 Dec 2007 12:14:06 -0500

The editors at Playboy.com are hoping that a significant redesign of the site, scheduled for the second quarter of 2008, will help ramp up its number of monthly visitors-more than the six to eight million it generates now.

Playboy.com Readies for Significant Redesign

Joanna Pettas — Fri, 14 Dec 2007 12:07:51 -0500

The editors at Playboy.com are hoping that a significant redesign of the site, scheduled for the second quarter of 2008, will help ramp up its number of monthly visitors—more than the six to eight million it generates now.

USA Today Set to Launch Quarterly Lifestyle Mag

Joanna Pettas — Mon, 10 Dec 2007 15:39:06 -0500

USA Today announced today that it is launching a quarterly active lifestyle magazine called Open Air. The first issue, with 68 editorial and 27 advertising pages, will come out on March 7, 2008 with the newspaper’s Friday edition.