Folio RSS: Audience Development

Another Magazine Association Rebrands

Bill Mickey — Fri, 03 May 2013 13:34:57 -0400

Video Q&A: Brandon Holley, editor-in-chief, Lucky Magazine

mrondon — Tue, 30 Apr 2013 15:58:51 -0400

Lucky Magazine has used both content syndication partnerships and community efforts to drive referral traffic to its fashion and beauty sites. Brandon Holley, editor-in-chief of the brand, described her company's strategies in both areas at FOLIO & min's premiere new event held in mid-April, the MediaMashup Summit.

Growing Revenue with an Existing Customer Base

Bill Mickey — Fri, 26 Apr 2013 11:30:30 -0400

A Share Is One Thing, But Who's Clicking Back?

Bill Mickey — Fri, 29 Mar 2013 12:51:05 -0400

Thinking Through a Marketing Automation Program

Bill Mickey — Thu, 14 Mar 2013 12:15:30 -0400

Weighing the variables behind two approaches.

For Publishers, Social Media Trumps Search

Bill Mickey — Tue, 05 Feb 2013 11:34:18 -0500

As a top referral source, social is expected to overtake search this year.

B-to-B Titles Using Brand Audit Report Quadruples Year-Over-Year

Bill Mickey — Thu, 31 Jan 2013 15:03:16 -0500

AMI and USA Today Enter SIP Partnership

Bill Mickey — Thu, 24 Jan 2013 16:48:51 -0500

Telemarketing: A Splendid Circulation Source

Bill Mickey — Thu, 24 Jan 2013 16:12:04 -0500

With its direct customer contact, you only get one chance at a good impression.

BPA Solidifies Rule Changes to Reflect Changing Media Landscape

Bill Mickey — Thu, 17 Jan 2013 16:44:26 -0500

Congress Leaves USPS Hanging

Bill Mickey — Thu, 03 Jan 2013 16:09:57 -0500

Hemorrhaging $25 million a day, Postmaster warns of 'accelerated cost-cutting.'

Getting The Most Out of Action Codes

Dan Trombetto — Mon, 17 Dec 2012 14:53:53 -0500

Integrated action and experience codes within the pages of a magazine are just one of the many ways publishers are connecting print to digital. As the technology gets used more, publishers are identifying what works and what doesn’t.

Curating New Audiences Through Content Syndication

Dan Trombetto — Mon, 17 Dec 2012 14:46:31 -0500

Developing a content syndication partnership with a larger brand can have long-term benefits that extend beyond the day, week or month your publication’s copy is housed on another site. Introducing readers to your brand via an already trusted source can help create and reach new readers that your title may have never captured.

To Test or Not to Test—That’s Never the Question

traphael — Tue, 04 Dec 2012 14:29:39 -0500

Marketers can learn so much from testing and there are so many things to try.

GfK MRI: Over 40 Percent of Magazines Have Concurrent Print, Digital Growth

mrondon — Thu, 29 Nov 2012 14:18:22 -0500

More than 40 percent of magazines surveyed saw concurrent print and digital audience growth in the fall of 2012, according to the most recent study by GfK MRI.

ABC Rebrands as Alliance for Audited Media

Bill Mickey — Thu, 15 Nov 2012 11:08:39 -0500

NCS Fulfillment Acquires Starr Fulfillment

Bill Mickey — Wed, 07 Nov 2012 18:44:44 -0500

To Scan, or Not to Scan? That Is the Question

Bill Mickey — Thu, 18 Oct 2012 16:50:30 -0400

Action code use is growing, are you using them for orders?

6 Tips for Boosting Newsletter Open Rates

Dan Trombetto — Tue, 02 Oct 2012 14:45:59 -0400

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters.

The Economist Sets Rate Base for Digital-Only Subscribers

Bill Mickey — Tue, 25 Sep 2012 13:55:49 -0400

WebMD the Magazine Gets Redesign, Increases Distribution

traphael — Tue, 04 Sep 2012 16:25:20 -0400

Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication.

Better Lists, Better CPMs

Bill Mickey — Wed, 22 Aug 2012 15:43:00 -0400

Publishers Fiddle While the Newsstand Channel Burns

Bill Mickey — Thu, 16 Aug 2012 09:40:33 -0400

With a four-year, 44 percent decline in unit sales, publishers need to step up.

REMAG Pilot Program to Launch in December

Bill Mickey — Thu, 09 Aug 2012 14:41:22 -0400

Recycling kiosk incentivizes through coupons, charitable donations.

The Web Should Make Subscription Management Easier

Bill Mickey — Tue, 31 Jul 2012 17:34:00 -0400

Breaking free of auto-renewal subjugation.

ABC Raises Fees, Defers Reporting Actions

Bill Mickey — Thu, 26 Jul 2012 16:45:38 -0400

BPA Evolves Rules As Media Landscape Changes

Thu, 07 Jun 2012 11:14:47 -0400

As the evolving media landscape continues to change, so does the way in which media owners measure a brand's reach and impact across various properties. To stay competitive—and relevant—in the marketplace as an auditing authority, BPA Worldwide has changed its rules on several aspects of magazine reporting.

The Scary Underbelly of Digital Magazine Sales Data Reporting

Dan Trombetto — Mon, 04 Jun 2012 10:07:59 -0400

Publishers have come a long way in a short time with building their digital magazines, now stuffed with an impressive array of vivid and interactive media. Sales for many are also on an upward trajectory.

GfK MRI Spring 2012 Report Reveals a 1.7 Percent Decline in Print Readership

Thu, 31 May 2012 16:43:00 -0400

GfK MRI's latest Survey of the American Consumer reveals an unsurprising drop-off in print readership, along with a glimmer of hope from digital editions.

ABC, GfK MRI Step Up Audience Measurement Efforts

Tue, 22 May 2012 12:02:56 -0400

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.

comScore Launches Smartphone Metrics Service

Tue, 08 May 2012 15:29:48 -0400

Digital analytics provider comScore has extended its media measurement services to the smartphone with the launch of Mobile Metrix 2.0.

CQ Roll Call Partners with Scout Analytics to Drive Paid Content Revenue

Wed, 18 Apr 2012 15:49:57 -0400

In an effort to better monetize its web content, CQ Roll Call, publisher of print and online political coverage, has signed on to use the Scout Yield Optimizer, a Scout Analytics tool designed to capture, analyze and offer targeted sales suggestions according to customers’ behavioral data.

Managing the Digital Audience

Tue, 17 Apr 2012 13:36:49 -0400

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so.

Meredith’s EatingWell to Up Rate Base Again in 2012

Wed, 11 Apr 2012 15:13:47 -0400

Meredith’s EatingWell magazine will raise its rate base from 500,000 to 600,000, starting with its September/October issue, marking the title’s second rate base boost this year.

Blue Valley Opens New Call Center

Bill Mickey — Thu, 05 Apr 2012 16:05:45 -0400

Hudson News Takes Minority Stake in Comag

Bill Mickey — Fri, 30 Mar 2012 18:17:22 -0400

The Event Stars of Magazine Media

traphael — Tue, 27 Mar 2012 16:06:29 -0400

Business-to-business media revenue hit $26.49 billion last year, with revenue from trade shows, events and conferences rising to 40 percent of that total, according to American Business Media.

MPA Event Panelists: Innovation on the Digital Newsstand Is Key

Thu, 22 Mar 2012 11:43:29 -0400

Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be following.

ABC Readies Digital Reporting Changes to Its Publisher’s Statement

Bill Mickey — Tue, 20 Mar 2012 15:37:08 -0400

Regional Distribution Strategies

Thu, 15 Mar 2012 14:22:18 -0400

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation.

BPA Worldwide Launches New Auditing Body

Thu, 15 Mar 2012 10:47:17 -0400

At DMA Circulation Marketing Day, Digital as Relevant as Print

Thu, 08 Mar 2012 14:14:02 -0500

NEW YORK – At DMA’s Circulation Marketing Day, Meredith National Media Group’s EVP and chief digital officer Liz Schimel’s opening keynote reflected on what the recent slew of devices really means for content creation, retaining readers and gaining new ones.

Cosmopolitan Hits 115,000 Paid Digital Subscribers

Wed, 07 Mar 2012 17:10:44 -0500

Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers.

How the Sale of Comag Might Impact the Newsstand Supply Chain

Dan Trombetto — Thu, 01 Mar 2012 12:00:55 -0500

Comag Marketing Group, the national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. The deal signals the exit of the two publishers from the magazine distribution business and is being positioned as an effort to heal a newsstand supply chain that’s long been fraught with competing interests and inefficiencies.

Publishers Seek Solutions as USPS Nears Brink

Thu, 02 Feb 2012 16:25:26 -0500

NEW YORK—The United States Postal Service is teetering at the edge of collapse, and magazine publishers—almost completely dependent on the postal service—are desperately looking for answers.

BPA Issues New and Amended Rules for 2012

Tue, 10 Jan 2012 13:52:10 -0500

Media auditor BPA Worldwide approved a number of new and amended rules during its December 2011 meeting in New York City, including several that address the increasing difficulty of measuring a magazine’s digital audience.

New Facebook “Subscribe” Button to Launch

Thu, 08 Dec 2011 09:37:47 -0500

Facebook is reportedly planning to launch its “subscribe” feature as a plugin for publishers to add as a button to their websites.

2011 Circulation and Audience Development Salary Survey

Dan Trombetto — Wed, 07 Dec 2011 14:54:47 -0500

As digital mediums continue to build momentum and increase revenues for publishers, it seems that salaries for circulation and audience development professionals have been reflective of the positive new growth their companies are seeing.

USPS Cuts First-Class Mail Delivery

Tue, 06 Dec 2011 15:35:04 -0500

In an effort to rein in its massive debt, the United States Postal Service [USPS] announced Monday morning that the agency would move forward with a proposal that changes delivery time for first-class mail to a two to three day standard delivery for most U.S. destinations.

New York Magazine’s ‘Early & Often’ Signals Jump Into Race For Political Coverage

Tue, 06 Dec 2011 14:37:19 -0500