Folio RSS: Audience Development

Publishers Seek Solutions as USPS Nears Brink

sbotelho — Thu, 02 Feb 2012 16:25:26 -0500

NEW YORK—The United States Postal Service is teetering at the edge of collapse, and magazine publishers—almost completely dependent on the postal service—are desperately looking for answers.

BPA Issues New and Amended Rules for 2012

sbotelho — Tue, 10 Jan 2012 13:52:10 -0500

Media auditor BPA Worldwide approved a number of new and amended rules during its December 2011 meeting in New York City, including several that address the increasing difficulty of measuring a magazine’s digital audience.

New Facebook “Subscribe” Button to Launch

sbotelho — Thu, 08 Dec 2011 09:37:47 -0500

Facebook is reportedly planning to launch its “subscribe” feature as a plugin for publishers to add as a button to their websites.

2011 Circulation and Audience Development Salary Survey

Dan Trombetto — Wed, 07 Dec 2011 14:54:47 -0500

As digital mediums continue to build momentum and increase revenues for publishers, it seems that salaries for circulation and audience development professionals have been reflective of the positive new growth their companies are seeing.

USPS Cuts First-Class Mail Delivery

sbotelho — Tue, 06 Dec 2011 15:35:04 -0500

In an effort to rein in its massive debt, the United States Postal Service [USPS] announced Monday morning that the agency would move forward with a proposal that changes delivery time for first-class mail to a two to three day standard delivery for most U.S. destinations.

New York Magazine’s ‘Early & Often’ Signals Jump Into Race For Political Coverage

sbotelho — Tue, 06 Dec 2011 14:37:19 -0500

60 Percent of B-to-B Marketers Plan Increased Spend on Content Marketing in 2012

sbotelho — Mon, 05 Dec 2011 15:12:24 -0500

Content marketing, which is viewed as one of the hottest trends in publishing in 2011, is poised to continue its market dominance in the upcoming year.

For Some, Digital Revenues a Sorely Needed Boon

sbotelho — Tue, 29 Nov 2011 11:17:54 -0500

With print advertising on the run, digital continues to rise.

Events: The REAL Media Star

Dan Trombetto — Wed, 16 Nov 2011 12:28:48 -0500

A 2008 white paper from media banker DeSilva & Phillips and AMR International characterized events as the “star of old media.” However, as print continues to decline and digital often struggles to live up to the hype, events are more than just the star of old media, offering higher profits than print and far higher revenue than digital.

USPS Loses $5.1 Billion in Fiscal 2011

sbotelho — Tue, 15 Nov 2011 16:35:36 -0500

The U.S. Postal Service released its full-year report for its fiscal 2011 and, as expected, losses were significant. At its September 30 year-end, the USPS suffered a net loss of $5.1 billion. Yet without the legislation that allowed it to postpone a $5.5 billion payment to pre-fund retiree health benefits, losses would have been $10.6 billion.

ABC Names New Board Leaders

Matt Kinsman — Tue, 15 Nov 2011 12:44:22 -0500

The Economist Realizes It Gave Out Free Content, Rescinds Subscriptions

sbotelho — Thu, 20 Oct 2011 14:56:36 -0400

The State of the Database: Fulfillment House Help, List Consolidation and Staffing Challenges

Dan Trombetto — Sun, 09 Oct 2011 13:03:28 -0400

At b-to-b publishers Cygnus Business Media and Hanley Wood, delivering quality service equates to a wide range of tasks: create and distribute a variety of products to audiences; generate quality leads for advertisers; and gain new subscribers.

Social Networks, Blogs Account For ¼ of Time Americans Spend on Web

sbotelho — Thu, 15 Sep 2011 15:22:21 -0400

It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers.

The Broader Role of Telemarketing

Dan Trombetto — Thu, 08 Sep 2011 14:41:55 -0400

The tools available to a sales team today to identify opportunities, turn opportunities into leads and leads into sales are extensive. Forward-thinking organizations leverage Customer Relationship Management (CRM) systems to capture information and create a powerful database to ensure advertisers enjoy a better experience and can focus on a more targeted audience.

A USPS Timeline for Survival

sbotelho — Tue, 06 Sep 2011 16:12:04 -0400

A recent story this weekend by The New York Times about the United States Postal Service's dire financial predicament fueled speculation about how long, exactly, the organization has until it closes

BPA Report Shows Newsstand Declines

sbotelho — Thu, 25 Aug 2011 14:49:07 -0400

United States Postal Service Drops Request for Exigent Rate Increase in 2012

sbotelho — Thu, 18 Aug 2011 12:05:18 -0400

It appears the United States Postal Service has had a change of heart. After issuing a request to the Postal Regulatory Commission in July to raise postal rates in January 2012 over 4 percent (considered an exigent increase) to combat revenue loss due to economic conditions and the continual transition to digital, the USPS is no longer seeking the rate increase.

Newsstand Difficulties Persist, But There Is Hope

Matt Kinsman — Thu, 18 Aug 2011 09:57:12 -0400

In the last 10 years, unit sales have fallen 47 percent, but the big publishers are renewing their efforts and there's room to survive on the margins.

National Journal Swaps Subscriptions for Membership Model

Matt Kinsman — Wed, 17 Aug 2011 09:26:00 -0400

USPS Seeks to Cut 220,000 Employees

Matt Kinsman — Tue, 16 Aug 2011 10:11:10 -0400

The United States Postal Service (USPS) is proposing roving structural changes to its operations-the organization says it will be come fiscally insolvent next month and needs urgent reform.

Bloomberg Businessweek Taking Print Delivery Into Own Hands

Matt Kinsman — Tue, 26 Jul 2011 11:37:06 -0400

B-to-C and B-to-B E-Mail List Pricing in Sharp Five-Year Decline

Matt Kinsman — Thu, 21 Jul 2011 11:32:22 -0400

Summer 2011 list pricing, according to list marketing firm Worldata, was flat to down when compared to summer 2010 pricing. Eight categories saw declines, ranging from about 2 percent to 21 percent.

Building a Loyal Audience? That's a Business Model

Matt Kinsman — Thu, 16 Jun 2011 11:48:12 -0400

Charting audience versus revenue contribution.

Canada Post Opts for Lockout

Matt Kinsman — Wed, 15 Jun 2011 16:49:51 -0400

Canadian Postal Service In Midst Of Rotating Strike

Matt Kinsman — Mon, 06 Jun 2011 10:46:30 -0400

The Canadian Union of Postal Workers began a 24-hour strike at midnight last Thursday after talks with Canada Post reached an impasse, although both groups have indicated an interest in continued negotiations. The strike was initiated in Winnipeg.

In the Audience Development Sector, Digital Skills Abound But Database Knowledge Is Missing

Dan Trombetto — Thu, 19 May 2011 10:39:48 -0400

Losses Widen for USPS in Second Quarter

sbotelho — Thu, 12 May 2011 13:26:40 -0400

As it has warned in the not too distant past, this is a make or break year for the USPS. The organization released its fiscal second quarter financial results and losses have widened by $600 million to a net loss of $2.2 billion for the quarter. At this rate, without legislative action, the USPS will default on its payments to the federal government by the end of its fiscal year.

Demand Media Sees Q1 Growth, Ups Content Standards

sbotelho — Mon, 09 May 2011 13:17:27 -0400

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year.

Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Dan Trombetto — Wed, 20 Apr 2011 10:37:19 -0400

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is expected to have beneficial results.

Content Marketing Institute Launches Strategy Consulting Services

sbotelho — Thu, 14 Apr 2011 13:33:18 -0400

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business.

Advertisers, Businesses Could See Rocky Road to Information Collection

Matt Kinsman — Thu, 14 Apr 2011 10:10:18 -0400

U.S. Senators John Kerry and John McCain announced the introduction of their bi-partisan legislation Tuesday that, if enacted, would limit the use and retention of personal consumer information for commercial uses.

Bloomberg L.P. Creates Bloomberg Media Group

sbotelho — Tue, 22 Mar 2011 16:13:17 -0400

Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloomberg’s consumer properties.

ABC Board Changes Advertising Requirement for Digital Magazines

Matt Kinsman — Tue, 22 Mar 2011 10:34:17 -0400

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was unanimous and the adjustment took effect March 21.

How Aud Dev and Analytics Support Content Creation

Dan Trombetto — Wed, 09 Mar 2011 16:49:52 -0500

Much has been said about the publishing life cycle of news content online and in print. At Forbes, chief product officer Lewis Dvorkin shows how important analytics and audience development have become in content creation in a series of blog posts.

When Is An Editor an Audience Development Specialist?

Dan Trombetto — Wed, 09 Mar 2011 15:02:09 -0500

Kiplinger’s Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011).

Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

Matt Kinsman — Thu, 03 Mar 2011 11:56:23 -0500

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker.

Clicking With Customers: Online Channels for Fulfillment Houses

Matt Kinsman — Thu, 24 Feb 2011 11:36:16 -0500

The weak economy, staff reductions, and magazine shutdowns in the last few years have forced many publishers to lean more heavily on their fulfillment houses for services.

Publishers Respond as Online Consumer Data Privacy Concerns Arise

Matt Kinsman — Thu, 24 Feb 2011 10:52:23 -0500

Many of the tech-savvy subscribers to Technology Review online know all about behavioral tracking cookies and either delete them manually or hit TR's privacy page and opt out. There are also those that ignore them.

Forbes Launching Digital Ad Platform

sbotelho — Tue, 22 Feb 2011 12:56:08 -0500

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences.

Call Me Effective: Publishers Tout Telemarketing Results

Dan Trombetto — Tue, 08 Feb 2011 10:30:37 -0500

Even in the digital age of publishing many b-to-b and some small consumer publishers rely on telemarketing to build subscriptions. They admit that using this type of promotion can be expensive compared to others such as e-mail, but they say it can also yield better results.

Web Site "Fans" Worth 50x as Much as "Fly-Bys"

Matt Kinsman — Thu, 20 Jan 2011 15:52:55 -0500

If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic.

BPA To Develop Audience Profiles from BBN Ad Network

Matt Kinsman — Thu, 13 Jan 2011 09:37:22 -0500

Media auditor BPA Worldwide and b-to-b ad network BBN have struck an agreement to develop standardized reporting metrics and demographic profiles on BBN's audience.

Vegetarian Times Raising Rate Base Twice in 2011

Matt Kinsman — Wed, 12 Jan 2011 15:38:15 -0500

How To Build and Maintain a Masterfile

Dan Trombetto — Wed, 12 Jan 2011 10:11:06 -0500

Want to hear someone get excited about a database? (Yes, a database.) Here’s Heather Holmes marveling over the master file she oversees at Technology Review.“I LOVE, LOVE, LOVE to talk about our new spiffy database,” she says. “We’re still building it, but I’m delighted to sing its praises based on Phase I.”

Knowing More About Your Paid Content Users

Dan Trombetto — Tue, 11 Jan 2011 15:48:08 -0500

Elsevier Business Intelligence, a biopharmaceutical, medical device and consumer health publishing group within Elsevier, recently began taking a more proactive approach to tracking and analyzing how its customers interact with its online paid content. A new analytics package called Outsell Scout Analytics offered through Outsell Inc.

Printer Takes Stake In Outsourced Circ Merger

Matt Kinsman — Thu, 06 Jan 2011 13:12:35 -0500

The outsourced circulation services market has seen a spike in consolidation activity recently as National Publisher Services announced it has acquired Circulation Specialists Inc.

Knowing More About Your Paid Content Users

Matt Kinsman — Wed, 15 Dec 2010 11:21:51 -0500

ARGI Merges with iPacesetters

Tony Silber — Tue, 23 Nov 2010 11:45:30 -0500

Two of the publishing industry’s more prominent suppliers, the fulfillment and database management company ARGI, and the teleservices firm iPacesetters, have combined to form a new supplier whose core vision is to not only house and analyze audience data, but also to use call centers to enrich it.

Uptown Ups Rate Base and Frequency

jrodico — Mon, 08 Nov 2010 13:53:40 -0500

Luxury lifestyle magazine Uptown is expanding its reach into the African American market. The magazine is expected to announce today that it is increasing its rate base from 200,000 to 225,000.