Folio RSS: Sales and Marketing

Newsstand Drops 11 Percent in Q1 While Bookazines See Gains

traphael — Thu, 23 May 2013 10:21:37 -0400

Esquire Debuts Weekly Tablet-Only Magazine

traphael — Mon, 20 May 2013 17:19:22 -0400

Three Lessons Learned from Implementing Marketing Automation

traphael — Mon, 20 May 2013 13:39:38 -0400

You’ve got the marketing automation bug? Here are 3 things you should consider.

Hearst Takes Digital Ad Sales Global

Bill Mickey — Fri, 17 May 2013 15:42:17 -0400

Four Considerations for Your New Marketing Services Operation

Bill Mickey — Thu, 16 May 2013 11:37:23 -0400

How not to trip up while you follow the money.

TheStreet: Losses Shrink While Subscriptions Grow

traphael — Fri, 10 May 2013 14:33:23 -0400

The first quarter was a mixed bag for the online-only financial news company TheStreet, Inc. The company saw its paid subscriptions increase 13 percent year-over-year, generating revenues of $10.4 million. Despite the gain the company still reported a net loss of $1.7 million, bringing company revenues to $12.6 million.

Video: Navigating the Tricky Business of Content Marketing

traphael — Thu, 25 Apr 2013 11:33:11 -0400

UBM Revenues Down 8 Percent in Q1

mrondon — Wed, 24 Apr 2013 15:14:38 -0400

Led by a poor quarter in events, UBM saw revenues decrease 7.9 percent year-over-year in the first three months of 2013.

Despite Major Buyer-Seller Differences, Programmatic Buying Widespread

mrondon — Tue, 23 Apr 2013 16:28:09 -0400

The march toward programmatic buying may be further along than we thought.

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Bill Mickey — Thu, 18 Apr 2013 15:02:29 -0400

Content marketing has radically changed perception between client and publisher.

The Nation Boosts Digital Subs With Student Campaign

traphael — Tue, 09 Apr 2013 16:40:07 -0400

Glamour Uses Google+ to Offer Integrated Ad Buys, Custom Content

traphael — Mon, 08 Apr 2013 16:41:36 -0400

Spending on Custom Content at $44 Billion

Bill Mickey — Mon, 08 Apr 2013 15:20:58 -0400

Nature Conservancy Magazine Takes Ads for First Time

Bill Mickey — Wed, 03 Apr 2013 16:52:31 -0400

Louis Cona Promoted to President, CRO of Condé Nast Media Group

traphael — Wed, 03 Apr 2013 09:57:33 -0400

A Call for Nominations: The 2013 Audience Development All-Stars

traphael — Thu, 28 Mar 2013 11:13:41 -0400

Are you one of the industry’s top innovators? Join us in recognizing the best talent in our sector.

What’s Next in Digital Advertising

traphael — Tue, 26 Mar 2013 16:39:29 -0400

AAM Adjusts Reporting Measures

mrondon — Thu, 21 Mar 2013 14:14:44 -0400

The Alliance for Audited Media (AAM) introduced several new reporting guidelines following its most recent board of directors meeting.

Online Content Marketing: Getting Ahead of a Fast-Changing Art

traphael — Tue, 19 Mar 2013 16:39:41 -0400

Integrating Social Marketing Into Brand Campaigns

Dan Trombetto — Fri, 01 Mar 2013 11:41:59 -0500

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study.

Financial Times Events Segment Posts 11-Percent Growth

mrondon — Tue, 26 Feb 2013 16:08:33 -0500

The conference segment of the Financial Times has gone from producing seven events in 2005 to more than 220 last year.

Girl Scouts to Sell Magazine Subs

traphael — Mon, 25 Feb 2013 16:50:15 -0500

When Will the Newsstand Canary Croak?

traphael — Thu, 14 Feb 2013 14:33:05 -0500

Replica circ is yet another contributing factor to single copy sales woes.

Video Q&A: The Economist’s Paul Rossi on Mobile and Marketing Services

traphael — Tue, 12 Feb 2013 14:47:08 -0500

Adding Video to Your Sales Pitch

Bill Mickey — Tue, 12 Feb 2013 14:09:09 -0500

AAM: Newsstand a Drag on Circ as Digital Rises (Continued)

traphael — Thu, 07 Feb 2013 15:32:09 -0500

Continued from page 1...

AAM: Newsstand a Drag On Circ as Digital Rises (UPDATED)

traphael — Thu, 07 Feb 2013 12:46:03 -0500

VIDEO: Rodale Brands Hit 5-Year Ad Page High

traphael — Thu, 31 Jan 2013 15:46:34 -0500

Global Mobile Ad Revenue Projected to Grow to $24.5 Billion by 2016

traphael — Tue, 22 Jan 2013 15:23:11 -0500

Video Q&A: Sandy Angus, Chairman, Montgomery Worldwide

mrondon — Thu, 03 Jan 2013 15:35:22 -0500

Sandy Angus, chairman of Montgomery Exhibitions, sat down with Michael Hart, executive editor of FOLIO: sister publication EXPO Magazine, at a recent conference in Orlando, Fla. to discuss the state of tradeshows and events on a global scale.

Q&A With Meredith National Media Group President Tom Harty

traphael — Thu, 20 Dec 2012 15:24:21 -0500

While it is a tough time to be a magazine publisher, it’s equally as exciting. It is true that the media environment is changing, but so are the companies that give it life. From mobile advertising to social media, exploring what’s on the horizon for our industry will be the key focus of FOLIO:’s annual conference, the MediaNext Show.

US Mobile Ad Spending Tops $4B in 2012

mrondon — Wed, 19 Dec 2012 15:27:57 -0500

The effectiveness of mobile advertising is still being debated, but media buyers are already going all-in while also increasing their presence on the Web.

B-to-B Content Marketing Spend Is Up, Despite Mixed Effectiveness

traphael — Tue, 18 Dec 2012 15:58:56 -0500

Magazine Ad Spending Down Despite Overall Increases

mrondon — Mon, 17 Dec 2012 16:35:20 -0500

Total ad spending rose more than 7 percent in the third quarter with the Summer Olympics and political campaigns in full swing, but those gains failed to materialize in print media.

Magazine Ad Spending Down Despite Overall Increases

mrondon — Mon, 17 Dec 2012 16:34:32 -0500

Total ad spending rose more than 7 percent in the third quarter with the Summer Olympics and political campaigns in full swing, but those gains failed to materialize in print media.

The One Constant In Sales: Plan for Change

Dan Trombetto — Mon, 17 Dec 2012 14:59:01 -0500

Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” He could have been describing today’s publishing landscape. We work with many publishers, and are continually reminded of the importance of sales planning.

In Sales, Plan for Change

Bill Mickey — Thu, 13 Dec 2012 13:53:56 -0500

Best practices for avoiding the pitfalls of a shifting media landscape.

Is the USPS Getting Into the Magazine Newsstand Business?

mrondon — Tue, 11 Dec 2012 12:38:15 -0500

All signs point to the USPS wanting-in on the newsstand business, but it’s up to publishers now.

Magazine Closures Down 50 Percent

mrondon — Mon, 10 Dec 2012 14:35:25 -0500

Magazine closures were down nearly 50 percent from last year, while launches declined 5 percent, according to a recent report released by online periodicals database Mediafinder.com.

LinkedIn Co-Founder Connects Social Media With Live Events

traphael — Thu, 06 Dec 2012 15:41:24 -0500

Eric Ly suggested the social mega-site could get into events itself.

National Geographic Launches Social Story-Telling Campaign With Sponsor

traphael — Tue, 04 Dec 2012 12:31:45 -0500

Glam Media Launches Private Ad-Buying Exchange

traphael — Wed, 28 Nov 2012 16:14:34 -0500

Departures Sees Jump In Ad Revenue, Hikes Rate Base

traphael — Tue, 27 Nov 2012 14:23:04 -0500

Have Publishers Let Competitors Position Their Media?

traphael — Tue, 20 Nov 2012 15:09:57 -0500

Publishers need to change the label from "paid media" to "third party media."

Are Your Media Reps Asking About Paid Search?

Bill Mickey — Thu, 08 Nov 2012 14:26:05 -0500

In b-to-b marketing, PPC commands a bigger portion of the budget than print.

Clicks and Pageviews Are Just the Tip of the Iceberg

Dan Trombetto — Mon, 05 Nov 2012 13:51:53 -0500

Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement counts for an online brand.

Data Quality: The Digital Advertising Priority

Bill Mickey — Fri, 26 Oct 2012 09:55:24 -0400

Armed with user engagement data, publishers can strengthen their sales position.

Rob Sanchez Named New CEO of MeritDirect

mrondon — Tue, 09 Oct 2012 17:04:01 -0400

Rob Sanchez has been appointed the new Chief Executive Officer of direct marketing services firm MeritDirect, the company announced today.

Folio RSS: Sales and Marketing

Newsstand Drops 11 Percent in Q1 While Bookazines See Gains

Esquire Debuts Weekly Tablet-Only Magazine

Three Lessons Learned from Implementing Marketing Automation

Hearst Takes Digital Ad Sales Global

Four Considerations for Your New Marketing Services Operation

TheStreet: Losses Shrink While Subscriptions Grow

Video: Navigating the Tricky Business of Content Marketing

UBM Revenues Down 8 Percent in Q1

Despite Major Buyer-Seller Differences, Programmatic Buying Widespread

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

The Nation Boosts Digital Subs With Student Campaign

Glamour Uses Google+ to Offer Integrated Ad Buys, Custom Content

Spending on Custom Content at $44 Billion

Nature Conservancy Magazine Takes Ads for First Time

Louis Cona Promoted to President, CRO of Condé Nast Media Group

A Call for Nominations: The 2013 Audience Development All-Stars

What’s Next in Digital Advertising

AAM Adjusts Reporting Measures

Online Content Marketing: Getting Ahead of a Fast-Changing Art

Integrating Social Marketing Into Brand Campaigns

Financial Times Events Segment Posts 11-Percent Growth

Girl Scouts to Sell Magazine Subs

When Will the Newsstand Canary Croak?

Video Q&A: The Economist’s Paul Rossi on Mobile and Marketing Services

Adding Video to Your Sales Pitch

AAM: Newsstand a Drag on Circ as Digital Rises (Continued)

AAM: Newsstand a Drag On Circ as Digital Rises (UPDATED)

VIDEO: Rodale Brands Hit 5-Year Ad Page High

Global Mobile Ad Revenue Projected to Grow to $24.5 Billion by 2016

Video Q&A: Sandy Angus, Chairman, Montgomery Worldwide

Q&A With Meredith National Media Group President Tom Harty

US Mobile Ad Spending Tops $4B in 2012

B-to-B Content Marketing Spend Is Up, Despite Mixed Effectiveness

Magazine Ad Spending Down Despite Overall Increases

Magazine Ad Spending Down Despite Overall Increases

The One Constant In Sales: Plan for Change

In Sales, Plan for Change

Is the USPS Getting Into the Magazine Newsstand Business?

Magazine Closures Down 50 Percent

LinkedIn Co-Founder Connects Social Media With Live Events

National Geographic Launches Social Story-Telling Campaign With Sponsor

Glam Media Launches Private Ad-Buying Exchange

Departures Sees Jump In Ad Revenue, Hikes Rate Base

Have Publishers Let Competitors Position Their Media?

Are Your Media Reps Asking About Paid Search?

Clicks and Pageviews Are Just the Tip of the Iceberg

Data Quality: The Digital Advertising Priority

Rob Sanchez Named New CEO of MeritDirect

Angie, On Why Angie’s List Publishes a Print Magazine

The Nation and National Review Partner for Ad Sales