Folio RSS: Association and Non-Profit

Oxford American Accepts Loan, Swaps Publishers

Jason Fell — Thu, 10 Apr 2008 14:13:32 -0400

Nearly two months after its former operations manager was arrested for allegedly embezzling at least $30,000

AARP News Publication Launches Online

Jason Fell — Tue, 08 Apr 2008 09:37:02 -0400

The 2008 FOLIO: 40 Unveiled!

Dylan Stableford — Mon, 07 Apr 2008 18:31:27 -0400

Let the arguments begin.

The 2008 FOLIO: 40

Dylan Stableford — Fri, 04 Apr 2008 17:11:00 -0400

Welcome to the 2008 FOLIO: 40—the oldest, most comprehensive and most distinguished compilation of its kind.

Face Up: Functional Ingredients

Dylan Stableford — Fri, 04 Apr 2008 16:28:01 -0400

Issue: March 2008
Frequency: 11 times a year
Launched: January 2001
Circ: 12,500
Editor: Peter Sofroniou
Publishing Company: Penton Media
Graphic Designer: Brenda Gallagher

Reader’s Digest Launches Healthy Cooking with 500,000 Light and Tasty Subscribers

Joanna Pettas — Mon, 24 Mar 2008 18:18:45 -0400

Healthy Cooking, a bi-monthly magazine from the Reader's Digest Association's Taste of Home brand, hits newsstands this week, replacing the soon-to-be-shuttered Light and Tasty.

Boating Group Launches Fishing Title

Jason Fell — Tue, 18 Mar 2008 17:28:11 -0400

The Boat Owners Association of the United States has launched a new magazine for the members of its recently formed fishing program.

Ethanol Group Launches Magazine

Jason Fell — Tue, 11 Mar 2008 15:04:23 -0400

The Ethanol Promotion and Information Council has launched its own magazine; Ethanol Retailer. The group officially announced the launch during the National Ethanol Conference in Orlando, Florida.

'Resumes From Craigslist Make My Skin Crawl'

Dylan Stableford — Wed, 05 Mar 2008 13:26:19 -0500

FOLIO:'s Magazine Job Report 2008.

Magazine Job Report 2008

Dylan Stableford — Wed, 05 Mar 2008 10:00:32 -0500

NOTE: CLICK HERE FOR THE PDF VERSION (INCLUDES CHARTS)

Digital Age Recruiting

Magazine Job Report 2008

Dylan Stableford — Wed, 05 Mar 2008 09:59:03 -0500

NOTE: CLICK HERE FOR THE PDF VERSION (INCLUDES CHARTS)

Jobs Aren’t Becoming Obsolete But Some People Are

Magazine Job Report 2008

Dylan Stableford — Tue, 04 Mar 2008 16:00:35 -0500

With today’s struggling economy, magazine publishers are trying to do more with less while their businesses change dramatically—two facts that take their toll on those who work hard to keep these businesses running and thriving.

The New Custom Publishing Operation

Dylan Stableford — Tue, 04 Mar 2008 15:59:00 -0500

The last few years have seen publishers completely re-engineer their businesses to exploit content across multiple platforms. Strategies have flattened out to accommodate print, events and online as the three main business sectors.

Publishers Prepare for Recession

Dylan Stableford — Mon, 03 Mar 2008 13:01:37 -0500

Many publishers are facing a cost crunch and potential revenue fall in 2008, particularly as the economy seems to inch toward recession.

Making the Resource Pitch—The Association Way

Dylan Stableford — Mon, 03 Mar 2008 12:57:19 -0500

Whether or not we are already in a recession, publishers are already feeling the crunch. Travel and freelance budgets are being curtailed. Hiring is scaling back, and positions that open up are often being filled by junior staffers.

Guideposts to Reposition Itself as ‘Inspirational’

Dylan Stableford — Fri, 22 Feb 2008 01:55:35 -0500

Guideposts, the 62-year-old non-profit magazine and book publishing company long thought of by advertisers as religious, is set to reposition itself as an “inspirational” title with an aggressive digital strategy and redesign.

Oxford American Staffer Arrested for Embezzling $30K

Jason Fell — Thu, 14 Feb 2008 15:35:26 -0500

The former operations manager of the Oxford American literary magazine is facing jail time after being arrested for allegedly embezzling at least $30,000 from the Arkansas-based non-profit publication.

Source Interlink Distribution Joins Data Reporting Network

Jason Fell — Thu, 31 Jan 2008 13:36:17 -0500

Source Interlink Distribution has become a full member of the Magazine Information Network (MagNet) retail distribution organization, and will contribute its magazine distribution data to the network for inclusion into its periodical distribution database.

Reader’s Digest Gets Ex-Blueprint Exec

Dylan Stableford — Wed, 23 Jan 2008 13:10:51 -0500

Reader’s Digest has appointed Tom Prince, who conceived and oversaw Martha Stewart’s failed Blueprint magazine, as its executive editor. Prince had been Martha Stewart Living Omnimedia’s vice President and development editor.

A Case for the Generalist—Specifically

Joanna Pettas — Tue, 08 Jan 2008 07:13:36 -0500

Why having a varied and sundry background is a good thing.

Association E-Publishing Trends

Jason Fell — Fri, 04 Jan 2008 12:19:12 -0500

While many associations are close to or ahead of the online curve, a study called E-Publishing Trends and Metrics from the Angerosa Research Foundation shows that others are just starting to make headway.

Milwaukee Bar Association to Launch Member Magazine

Jason Fell — Fri, 21 Dec 2007 17:25:19 -0500

Come New Year, the 150-year-old Milwaukee Bar Association will join the magazine fold with the January launch of its quarterly title, the MBA Messenger. The 22 page magazine is set to replace the organization's monthly newsletter, called The Messenger.

Counter Terrorism Magazine to Launch in 2008

Dylan Stableford — Mon, 17 Dec 2007 14:42:12 -0500

It's been more than six years and several seasons of 24 plotlines since 9/11, but it seems the field of counter terrorism is finally getting another magazine.

First Drop in Custom Publishing Spending in Five Years

Jason Fell — Wed, 05 Dec 2007 13:28:05 -0500

A recent study shows that overall custom publishing expenditures this year dipped to $912,532-a 20 percent drop off and the industry's first decline in five years. The annual study, which was released Tuesday, was conducted by the Custom Publishing Council and Publications Management magazine.

The New Yorker of Health Insurance Underwriter Magazines

Joanna Pettas — Tue, 20 Nov 2007 11:29:18 -0500

Baseball is the cover theme of HIU for no reason other than that October is a big month for the sport.

Association Publishers Keeping Score

mtownsley — Mon, 19 Nov 2007 16:30:14 -0500

Creating the 360-degree platform.

E-Publishing: How Associations Stack Up

Joanna Pettas — Thu, 15 Nov 2007 12:32:21 -0500

CHICAGO — Association publishers are taking strides online but—based on the results of a study by Angerosa Research Foundation (ARF), presented at the SNAP conference on Monday—clearly some have accomplished more than others. The study surveyed association publishers with a median budget of $8 million.

Tapping the Idea Well: Looking Beyond the Regular Initiative Roster, Too

Joanna Pettas — Thu, 15 Nov 2007 12:30:09 -0500

CHICAGO — Presenters of a session called "25 Great Publishing Ideas in 75 Minutes” at the SNAP conference Monday suggested a number of ways associations can push their magazine forward, including some less predictable and possibly more useful strategies, in addition to the regular roster of podcasts, Webcasts, blogs, and online media kits.

Here is a sample:

Association Mag Innovation: Putting the Devil to Sleep

Dylan Stableford — Tue, 13 Nov 2007 16:29:42 -0500

CHICAGO-Association magazines should move "far away from the box" and go beyond "new and improved" to create something never done before, said journalist and bestselling author John Littman during a keynote speech today at the Society of National Association Publishers conference in Chicago.

Association Magazine Survey

mtownsley — Thu, 01 Nov 2007 03:00:00 -0400

More than Just a Magazine

mtownsley — Mon, 01 Oct 2007 03:00:00 -0400

When Folio: surveyed the industry’s small army of association magazine publishers late last year, we found that, overwhelmingly, print was still the main revenue driver, while e-media and events programs were lacking. Since then, consumer and b-to-b publishers have continued to pursue new revenues from online initiatives. Are association magazines following suit? Should they?

Food Technology Brings an Association Magazine into the Light

Linda Zebian — Thu, 02 Aug 2007 03:00:00 -0400

When Bob Swientek came on board at the Institute of Food Technologists to be the editor of Food Technology, he realized the magazine lacked energy. Page after page, the editorial content appeared in large grey blobs, lacking any type of point of entry or bold images to engage readers in the magazine's editorial.

Association Publishing Veteran Launches New E-Newsletter

Tony Silber — Thu, 12 Jul 2007 03:00:00 -0400

Electrical Contractor publisher John Maisel creates an ad-free newsletter serving members of the association magazine publishing community.

Branching Out

Tony Silber — Tue, 29 May 2007 03:00:00 -0400

Going Outside the Association
Lodging targets executives outside association membership and becomes an ad-share growth leader.

Custom Case Studies

Tony Silber — Wed, 04 Apr 2007 03:00:00 -0400

From a Journal to a Magazine

The Magazine Group helps The American Association of Community Colleges increase advertising by 50 percent.

Playing with the Big Boys

Tony Silber — Tue, 03 Apr 2007 03:00:00 -0400

Building out an Association Publication's E-Media Brand

Glenn Cook

Tony Silber — Tue, 03 Apr 2007 03:00:00 -0400

Glenn Cook
Editor-in-Chief, Director of Publications ﾕ American School Board Journal

He oversaw the merger of the National School Boards Association's magazine and newspaper, and prepped the staff for a major shift in responsibilities.

Mahala Renkey

Tony Silber — Tue, 03 Apr 2007 03:00:00 -0400

Mahala Renkey
Director, Brand Management ﾕ Project Management Institute

The Project Management Institute has grown exponentially in terms of both members and revenues, especially outside the U.S. Renkey has helped position the association's brands across all platforms to dominate marketshare among for-profit competitors.

ASBPE

Tony Silber — Mon, 02 Apr 2007 03:00:00 -0400

ASBPE
American Society of Business Publication Editors

ASBPE president Roy Harris and his association put together one of the most comprehensive editorial ethics guidelines for online.

Folio: Summit Speaker: Associations 'Be Innovative'

Tony Silber — Wed, 21 Mar 2007 03:00:00 -0400

Association publications often have their work cut out for them. Small budgets and small staffs often can make association magazines feel as though they can't compete with the big boys. But they can, said Rick Pullen, editor-in-chief of insurance industry publication Leader's Edge Magazine, during a panel discussion Wednesday at the Folio: Summit in Chicago.

Better Board Relations

Tony Silber — Tue, 30 Jan 2007 03:00:00 -0500

In Folio:'s first-ever association magazine survey [December 2006, page 26], respondents said working with their board of directors is a challenge. Politics, lack of publishing knowledge and editorial micromanagement featured high in responses. While stressful board relations may not be an industry-wide problem, anecdotal evidence reveals that the issue is hardly uncommon.

Association Magazine Survey: Print Holds Strong

Linda Zebian — Thu, 30 Nov 2006 03:00:00 -0500

by Linda Zebian

Revamping Revenue Streams

Thu, 30 Nov 2006 03:00:00 -0500

IEEE (formerly the Institute of Electrical and Electronics Engineers) faced a dilemma. The association's print classifieds had declined as a revenue stream over the years from $1.5 million to about $246,000 in 2006. The association knew its classifieds future was online, but facing competition from massive job sites such as Monster, IEEE also realized it had to bring something else to the table.

Are Association Magazines Just Flashier Custom Pubs?

Tony Silber — Mon, 20 Nov 2006 03:00:00 -0500

Are association magazines passive member benefits?

More On Snap Keynote

Tony Silber — Mon, 20 Nov 2006 03:00:00 -0500

It was Banks.

SNAP Keynote: Association Publications Need to Strengthen Reader Research Efforts

Tony Silber — Thu, 16 Nov 2006 03:00:00 -0500

Leveraging the Association Angle

Tony Silber — Mon, 31 Jul 2006 03:00:00 -0400

Association publications have an advantage over the average b-to-b or consumer magazine: They have an entire organization to support them, with a variety of resources to use to their advantage. Here are a few tips on how to score a hat trick: Within your association, your niche market, and the magazine industry in general.

Monetizing Affinity Partners

Tony Silber — Fri, 30 Jun 2006 03:00:00 -0400

Association magazines looking for more revenue may not have to look that far. Affinity partners;the insurance, courier and car rental companies, for example;that sign on to offer members discounted rates on services can be a bonus revenue source if converted into an event sponsor or display advertiser.

Managing Editorial Content, Brands That Sizzle Among Highlights of SNAP Conference

Tony Silber — Thu, 15 Jun 2006 03:00:00 -0400

Hundreds of executives and employees of associations gathered at the Washington Plaza hotel in Washington D.C. Wednesday for the annual Society of National Association Publications (SNAP) Management Conference, which tackled topics such as editorial burnout, selling ads by knowing your audience, supercharged growth and building publication brands.

The Custom-Association Magazine Connection

Tony Silber — Wed, 24 May 2006 03:00:00 -0400

The custom publishing business is booming, growing faster than any other form of print media right now;doubling to a $48 billion market since 1999. Associations often aren't inherent publishers, so it is no surprise many are inclined to utilize the resources that custom publishing firms offer.