Folio RSS: emedia and Technology

Tips on Inexpensive Web Site Design

Vanessa Voltolina — Fri, 20 Nov 2009 15:31:52 -0500

During FOLIO:'s “Analyzing Web Development Options” Webinar Thursday, a pair of industry veterans offered advice and tools for publishers tackling site development with continually-shrinking budgets.

Ad Portal Tops 500 Magazine Titles

Jason Fell — Fri, 20 Nov 2009 15:31:09 -0500

According to Blanchard Systems, more than 500 magazine titles are using its SendMyAd ad portal.

The Application Behind Condé Nast’s Digital Magazine Initiative

Jason Fell — Fri, 20 Nov 2009 15:22:07 -0500

In another step in the evolution of its magazines beyond the printed page, Condé Nast has partnered with Adobe to build a magazine application that will enable the publisher to deploy its magazines on a number of digital devices, including computers, smartphones and color e-readers.

How IDG’s Social Listening Service Works

Jason Fell — Fri, 20 Nov 2009 13:48:07 -0500

In an expansion of its recently-created Strategic Marketing Services group, Framingham, Massachusetts-based tech publisher IDG has partnered with Networked Insights to launch IDG Social Scout—a service that uses proprietary analytics to track conversations around topics and brands and measures sentiment/engagement over time.

Nstein Offers Semantic Site Search

Jason Fell — Fri, 20 Nov 2009 13:35:27 -0500

CMS provider Nstein Technologies has launched Semantic Site Search (dubbed 3S for short), a new front-end, multi-index search engine that uses text-mining technology to generate search results that are organized categorically.

Report: No Digital Platform Reigns Supreme

Vanessa Voltolina — Wed, 18 Nov 2009 13:18:09 -0500

Survey also shows that there’s no clear connection for online content payment.

Late to Augmented Reality Party, Esquire Delivers Solid 3-D Package

Jason Fell — Thu, 12 Nov 2009 13:04:56 -0500

Magazine is latest to utilize AR technology.

Condé Nast Moving Away From Magazine Web Sites as Print ‘Companions’

Jason Fell — Tue, 10 Nov 2009 13:56:36 -0500

Condé Nast has been undergoing climactic changes since this summer, when the big consumer magazine publisher hired reorganization consultants McKinsey & Company to help “rethink” the way it does business.

Indie Music Title Uses Mobile Tech to Bolster Edit Content

Vanessa Voltolina — Tue, 03 Nov 2009 12:14:51 -0500

Death+Taxes, a 54,000-circ. New York-based indie music, culture and politics magazine, has decided to integrate mobile technology to bolster editorial content.

The E-Reader Revolution Isn't Revolutionizing Magazines

Jason Fell — Tue, 03 Nov 2009 11:21:52 -0500

No evidence that any Kindle competitors will be ‘great leaps forward’ for our industry.

TheAtlantic.com to Ring Up 103 Percent Revenue Growth This Year

Jason Fell — Mon, 02 Nov 2009 16:44:39 -0500

Magazine site makes HuffPo's list of online 'game changers.'

Automation: A Necessary Criteria For Success In Print

Dan Trombetto — Fri, 30 Oct 2009 15:53:05 -0400

The recent closing by Condé Nast of Gourmet and three sibling magazines, the shuttering of Country Home by Meredith, and the bankruptcy filing by the owners of Reader’s Digest, were sobering events for anyone in the publishing world.

Where To Find and What To Spend On CMS Support

Dan Trombetto — Fri, 30 Oct 2009 15:45:02 -0400

As publishers continue to embrace open source CMS, where can they find technical support? While day-to-day content changes should be handled by staff, alterations to site architecture, as well as site maintenance, need to be handled by individual developers or Web firms who know what they’re doing.

Size Matters for Online Ads

Dan Trombetto — Fri, 30 Oct 2009 14:16:38 -0400

For any publisher, online and mobile are rapidly gaining on their print magazine counterparts in terms of significance. The Internet already accounts for 41 percent of people’s media consumption, according to the Online Publishers Association (OPA), and that will only continue to grow. And advertising has become a big part of the overall online experience.

New York Magazine Sees 287 Percent ROI Boost from Video Platform

Vanessa Voltolina — Thu, 29 Oct 2009 15:34:32 -0400

NYMag.com has increased both traffic and revenue since it partnered with Web 2.0 video curation platform Magnify.net back in April.

Condé Nast Launches Reader for the iPhone

Jason Fell — Thu, 22 Oct 2009 09:32:15 -0400

Condé Nast has developed its own reader technology to view magazine content on Apple's iPhone. The publisher will test launch the December issue of GQ mid-November for $2.99 in the App Store.

Video Game Ad ‘Explodes’ Off the Page

Jason Fell — Wed, 21 Oct 2009 15:09:01 -0400

Future US has become the latest publisher to get on the augmented reality bandwagon. The December issues of Official Xbox Magazine and Playstation: The Official Magazine feature an advertising campaign that utilizes the 3-D technology.

LogicLab’s Algorithm-Based Technology to Help Publishers Attract Advertisers

Vanessa Voltolina — Wed, 21 Oct 2009 14:22:50 -0400

A Surge in ‘Kindle Killer’ E-Readers

Jason Fell — Wed, 21 Oct 2009 13:23:42 -0400

The vendor-owned e-reader market—which until recently has been dominated by Amazon’s Kindle and Sony’s Reader—is getting considerably more crowded.

New Service Drives Print Content To Online Social Media

Jason Fell — Wed, 21 Oct 2009 13:12:15 -0400

Internet technology company Smub Inc. has launched hy.pr, a new service that enables print readers to share content with their online social networks through any Web browser or Internet-ready device.

Following Legal Battle, National Geographic Releases ‘Enhanced’ Digital Archive

Jason Fell — Tue, 20 Oct 2009 15:27:45 -0400

After winning a lengthy legal battle over intellectual property rights, National Geographic has re-released “The Complete National Geographic,” a digital archive of the magazine on DVD-ROM and hard drive.

Critical Database Maintenance Tips

Vanessa Voltolina — Thu, 15 Oct 2009 14:16:21 -0400

Having a centralized customer database is one of the first and most important steps in starting a successful lead-gen program. However, if it’s missing some vital elements, your advertisers may not be getting the most comprehensive view of your customers that they should.

Moving From Lead Gen To Lead Nurturing

Vanessa Voltolina — Thu, 15 Oct 2009 14:09:12 -0400

As publishers develop more sophisticated lead strategies, they’re shifting from lead generation—capturing basic contact and demographic information about potential customers—to lead nurturing, which is more about developing consistent communication with a prospect to help prepare them for an actual purchase.

Generating Leads Through SEM

Vanessa Voltolina — Thu, 15 Oct 2009 14:04:59 -0400

Paid search marketing is a tricky game. It can be an initially expensive process that eventually tails off as you dial in keyword responses, but it is a good source of new names and it can be used to target very specific verticals or products.

Landing Pages That Convert

Vanessa Voltolina — Thu, 15 Oct 2009 14:03:02 -0400

Earlier this month at Mequoda Summit Boston, Web conversion architecture was top of mind with Mequoda managing partner Don Nicholas offering a deep-dive into 12 specific types of landing pages that convert, how they were utilized by Mequoda and specific examples of publisher optimized landing pages.

Squires: Publishers Should ‘Protect Their Content’

Jason Fell — Thu, 15 Oct 2009 12:18:26 -0400

NEW YORK—Charging for content has been top of mind for many magazine publishers since before the beginning of the dramatic decline in print advertising dollars.

Magazines: A Reality That Doesn't Particularly Need Augmentation

Jason Fell — Wed, 14 Oct 2009 08:36:42 -0400

3-D technology attract attention, but gets in the way of print's virtues.

Guideposts.com Named Fastest-Growing Publisher Web Site

Vanessa Voltolina — Thu, 08 Oct 2009 13:51:59 -0400

CAMBRIDGE, MASSACHUSETTS—Roughly 60 people turned out here yesterday for the first day of the Mequoda Summit Boston, an event focused on best practices and tips for generating “Web 2.0” revenue sponsored by Bristol, Rhode Island-ba

The Time Inc./Condé Supergroup Conundrum

Jason Fell — Wed, 07 Oct 2009 16:36:32 -0400

How many platforms and formats will consumers play with?

How Hachette Increased Production Efficiency by 30 Percent

Jason Fell — Wed, 07 Oct 2009 15:43:21 -0400

As part of a major effort to revamp its operations, Hachette Filipacchi Media U.S. decided to bring advertising management in-house and in March implemented the SendMyAd ad portal, supported by a DALiM TWiST workflow engine. Hachette rolled out the systems—integrated by digital prepress company Blanchard Systems—to advertisers in April.

Automation: A Necessary Criteria for Success in Print

Jason Fell — Wed, 07 Oct 2009 15:35:04 -0400

The recent closing by Condé Nast of Gourmet and three sibling magazines, the shuttering of Country Home by Meredith, and the bankruptcy filing by the owners of Reader’s Digest, were soberin

'Customer First,' Not 'Web First'

Matt Kinsman — Tue, 06 Oct 2009 16:02:50 -0400

Publishers may talk "Web first" but they won't be walking away from print when it accounts for 50% to 75% of revenue.

The Economist Ups Online Pay Wall

Jason Fell — Tue, 06 Oct 2009 12:05:44 -0400

Starting later this month, The Economist will “experiment” with an increase to its existing pay wall online by upping the threshold for free access to online content from one year to 90 days and by making the digital edition of the weekly print magazine available only to online subscribers.

For Print to Survive, You Must Automate!

Dan Trombetto — Thu, 01 Oct 2009 16:26:31 -0400

The media landscape has radically and permanently changed. And, a publisher’s normal means of bringing expenses in line with revenues is no longer enough.

Has the Marketing Pendulum Swung Too Far to Paid Search?

Dan Trombetto — Thu, 01 Oct 2009 15:54:31 -0400

Whether Google is friend or foe, the clear fact is many publishers have seen marketing clients divert significant dollars away from their print, online and event products and toward paid search programs. After all, it’s cheaper, SEO experts typically tell brands to buy their name and Google is how everyone finds things online, right?

An Enterprise Evolution

Dan Trombetto — Thu, 01 Oct 2009 11:21:23 -0400

Digital asset management (DAM), a process in which a secure central repository helps streamline the creation, management and monetization of digital assets, is one that publishers are continuing to adopt even in a down market.

Social Media Apps For CMS

Dan Trombetto — Thu, 01 Oct 2009 11:00:37 -0400

Social media remains a priority for most publishers but in the wake of failures of proprietary, standalone social media networks such as Variety’s “The Biz,” publishers are realizing that rather than creating community at their own sites, they need to be catching readers where they already are:

Four Magazine Widgets To Watch

Dan Trombetto — Thu, 01 Oct 2009 10:35:46 -0400

Widgets, portable chunks of online code that can be installed and executed within any HTML-based Web page, have become ubiquitous with magazine sites over the last few years. From exercise calendars to fashion finders and investment calculators, publishers are getting creative with widgets to bolster the user experience and time spent on their sites.

Selling Webinar Sponsorships in a Crisis Economy

Dan Trombetto — Thu, 01 Oct 2009 10:17:01 -0400

Forced to cut budgets in a crisis economy, smart marketers are turning to selling products and services via Webinars.

New York Fashion Week a Traffic Boon for Fashion Magazine Sites

Jason Fell — Sun, 27 Sep 2009 20:39:57 -0400

Not all the numbers have been tallied, but it looks like New York’s Fashion Week helped deliver a significant traffic punch for a number of magazine Web sites.

On Tweets and Rumors (Big Ones)

Vanessa Voltolina — Thu, 24 Sep 2009 13:52:44 -0400

Heated tweet exchange between BW and Time employees over BW's rumored shutdown.

ABC: Print Publishers Believe in the Power of Mobile Marketing

Vanessa Voltolina — Tue, 22 Sep 2009 13:25:26 -0400

Print publishers are looking to mobile devices, such as e-readers and smartphones, to expand their brands, reach new audiences and generate additional revenue, according to an online survey conducted by ABC.

Reader’s Digest Association Reorganizes Interactive Division

Jason Fell — Thu, 17 Sep 2009 14:53:43 -0400

Following the announcement earlier this week that it is realigning its U.S. business operations with the creation of the U.S.

Content Management Provider Moves Services to the ‘Cloud’

Jason Fell — Wed, 16 Sep 2009 15:44:48 -0400

Content management and workflow application provider Mediaspectrum’s advertising and editorial CMS has become the latest to join the “cloud,” meaning that those applications will now be integrated as a hosted service over the Internet.

Federated Media Creates Social ‘Takeover’ Online Ad Format

Jason Fell — Wed, 16 Sep 2009 15:10:55 -0400

Federated Media has created a new online advertising format called Ad STAMP, which expands the amount of Web real estate for marketers while, the company says, enhancing the media experience for users.

What DAM Statistics Can Tell You

Jason Fell — Wed, 16 Sep 2009 12:19:58 -0400

A look at four important ratios when considering digital asset management.

Semantic Ad Platform Creates Analytics Dashboard for Publishers

Jason Fell — Wed, 16 Sep 2009 10:34:43 -0400

Peer39 has upgraded its semantic targeting technology platform, which analyzes URL categories and matches advertisements to related editorial content, to now include an analytics dashboard allowing publishing executives to gain insights into inventory in “almost real time.”

Google Launches Scrollable Magazine, Newspaper Aggregator

Jason Fell — Tue, 15 Sep 2009 13:20:14 -0400

Google has launched a news product called Fast Flip—a scrollable collection of thumbnail images of article pages from a current stable of about 40 content partners. Participating publishers will share in contextual ad revenue.

Slate Founding Editor Tapped by Atlantic to Head Unnamed Digital Property

Jason Fell — Fri, 11 Sep 2009 16:25:53 -0400

The Atlantic has named Slate.com founding editor Michael Kinsley editor-in-chief of a new digital media property the publisher expects to launch in 2010. His appointment is effective September 21.

InStyle Taps 3-D Technology for Special Advertising Section

Jason Fell — Thu, 10 Sep 2009 16:12:57 -0400

Time Inc.’s InStyle magazine is taking the wave of 3-D technology in magazines to the next level. For its December holiday gift guide issue, the magazine is using “augmented reality” technology to make some advertisements three dimensional.