Folio RSS: emedia and Technology

mBLAST Expands Service Offerings

sbotelho — Wed, 08 Feb 2012 14:42:13 -0500

mBLAST, a marketing intelligence and brand analytics company, has extended its services by offering its API beyond selected partners. The company has also launched a new search function that allows customers to freely search its content database for product and brand mentions.

E-Commerce Spending Up to $50 Billion in Q42011

sbotelho — Wed, 08 Feb 2012 14:25:09 -0500

GfK MRI Launches Digital Ad Measuring Service

sbotelho — Wed, 08 Feb 2012 14:22:15 -0500

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital.

Mobile Action Codes Increased 439 Percent in Top 100 Mags Last Year

Bill Mickey — Thu, 26 Jan 2012 12:04:19 -0500

App Development Strategies for Small to Medium-Sized Publishers

sbotelho — Wed, 25 Jan 2012 16:29:47 -0500

Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly seen as essential.

Mediaspectrum’s Adrenalin 2.0 Offers Enhanced Analytics, Android Compatibility

sbotelho — Wed, 25 Jan 2012 16:10:55 -0500

Mediaspectrum, a “cloud computing platform,” has released a 2.0 version of its Adrenalin tool, which allows publishers to create customized apps, integrated with advertising and subscription systems.

Marketing Firm 33Across Aims for Publishers with Tynt Acquisition

sbotelho — Wed, 25 Jan 2012 15:58:28 -0500

In a stock-based transaction, “social graph” marketer 33Across purchases Tynt Multimedia. Tynt, used by 500,000 publishers, provides a free tool set that allows publishers to track the copy and paste actions of content among users, as well as social sharing and keyword activity.

Ziff Davis Enterprise Offers Expanded Ad Options for Clients

sbotelho — Wed, 25 Jan 2012 13:56:08 -0500

In an attempt to enhance digital advertising abilities to better suit client needs, Ziff Davis developed the “SmartEngage” ad suite. The new display units can incorporate up to 16 multimedia assets into a single ad (one unit has the capability to host 6 assets on each of its four tabs). Supported assets include GIF, JPEG, Flash and video files.

Overall Media M&A Up 9 Percent in 2011

Dan Trombetto — Thu, 19 Jan 2012 16:26:39 -0500

The media M&A market saw its third year in a row of growth, closing out 2011 with a 9 percent increase in total value over 2010, according to a year-end report by The Jordan, Edmiston Group.

The Convergence of Print and Digital Brands

Dan Trombetto — Thu, 19 Jan 2012 15:25:37 -0500

With the emergence of digital edition and app versions of titles, one naturally wonders how these impact sales and subscriptions of the print magazine. According to publishers interviewed for this story, not much. The upside is audiences are discovering the brands through the new platforms, creating a blending effect where the brand is the brand, no matter where the audience comes from.

Vogue Launches Content Archive for $1,575 Annual Subscription

Dan Trombetto — Thu, 19 Jan 2012 12:37:34 -0500

For readers who can’t get enough Vogue through its website, digital and print issues, Condé Nast has launched a searchable database chronicling the magazine’s 120-year, 2,800-issue history. The Vogue Archive houses over 425,000 images, 300,000 advertisements and 100,000 articles. The Archive is available to users for an annual subscription price of $1,575.

Prospecting Up-Sells with Behavioral Analytics

Dan Trombetto — Thu, 19 Jan 2012 12:04:25 -0500

In paid content, one of the challenges for corporate sales is finding demand for content that can be monetized—finding a good lead. Our research shows one of the best sources for leads is within existing individual subscribers where several individuals are sharing access to the paid content.

Daily Deal Predictions for 2012

Dan Trombetto — Wed, 18 Jan 2012 16:11:02 -0500

From delayed IPOs, to buyouts, layoffs and more, 2011 proved to be a volatile year for the daily deal industry. Publishers, merchants and business owners want to know what’s next in the social commerce space. After the maturation of the daily deal industry seen in 2011, a new paradigm will usher in programs that merge content with a seamless deal delivery experience.

New Service Turns WordPress Sites into Native Apps

sbotelho — Wed, 11 Jan 2012 15:05:44 -0500

A new service has surfaced in the crowded app-making market, allowing publishers to turn WordPress sites into native mobile apps.

3D Issue Releases New Version of its Software

sbotelho — Wed, 11 Jan 2012 14:51:51 -0500

By now it’s become clear that HTML5 warrants serious consideration among magazine publishers hoping to keep pace with the vast changes in the way audiences consume media. Those trying to stay or break ahead of the curve have already taken steps, large and small, toward its adoption.

Publishers Clearing House Buys Mobile Lead-Gen Provider Liquid Wireless

Bill Mickey — Wed, 11 Jan 2012 14:39:52 -0500

Popular Mechanics Spins Digi-Mag Feature Into Promo

sbotelho — Wed, 11 Jan 2012 13:17:11 -0500

This story first appears on FOLIO: sister site, minonline.

National Magazines Enter Local Content Market with Tech Platform

sbotelho — Wed, 11 Jan 2012 12:49:49 -0500

Prospecting Up-sells with Behavioral Analytics

Bill Mickey — Wed, 04 Jan 2012 12:34:08 -0500

Turning an individual paid content subscriber into a corporate sale.

Report: 98 Percent of U.S. Online Population Uses Social Networks

Bill Mickey — Wed, 28 Dec 2011 15:21:44 -0500

Popular Mechanics Partners with HP to Produce Customized Advertising Issue

sbotelho — Wed, 21 Dec 2011 13:26:52 -0500

Can HTML5 Future-Proof Your Mobile Strategy?

sbotelho — Wed, 21 Dec 2011 11:55:05 -0500

Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or native apps?

Forbes Relaunches Mobile Site, Focuses on Usability and Search

sbotelho — Wed, 21 Dec 2011 09:37:36 -0500

In the digital push, 2011 saw publishers heavily focused on tablet adaptation. However, the 100 million American consumers who now own smartphones is an audience magazines cannot afford to ignore.

iCrossing Buys Data Management Firm Red Aril

Bill Mickey — Mon, 19 Dec 2011 15:09:57 -0500

comScore Partners with Buddy Media to Offer Social Media Analytics

sbotelho — Wed, 07 Dec 2011 15:40:19 -0500

Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts.

B-to-B Content Syndication Network NetLine Acquires 123LinkIt.com

sbotelho — Wed, 07 Dec 2011 15:23:38 -0500

B-to-b content syndication network NetLine Corporation acquires content monetization firm 123LinkIt.com.

Launching (and Maintaining) a Successful E-Commerce Platform

Dan Trombetto — Wed, 07 Dec 2011 13:51:01 -0500

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most importantly, what platform the e-commerce operation will live on.

Shape Garners 400,000 Sweepstakes Entries Via Barcode

sbotelho — Wed, 07 Dec 2011 11:20:46 -0500

Ad Network Offers Rich Media To Niche Publishers

Matt Kinsman — Wed, 16 Nov 2011 15:29:41 -0500

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites.

Hearst Continues HTML 5 Transition With CarandDriver.com

Matt Kinsman — Wed, 16 Nov 2011 15:13:13 -0500

HTML 5 Vs. App: Where Should Publishers Focus?

Matt Kinsman — Wed, 16 Nov 2011 15:03:51 -0500

New York - At the min day Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space.

Turning Content Curation into Dollars

Matt Kinsman — Wed, 16 Nov 2011 14:47:55 -0500

At AMC, Magazines Scolded on Social Media Efforts

Dan Trombetto — Tue, 15 Nov 2011 15:34:54 -0500

As several hundred magazine executives gathered at MPA’s 2011 American Magazine Conference in New York last month to hear speakers dissect social media, tablets and e-commerce, Scott Galloway, New York University Professor of marketing and founder of L2 Digital Think Tank—authors of the Digital IQ Index—struck a nerve with his frank dressing down of publishers’ social media strategies.

Browser, Not Apps, Still Biggest News Channel on Tablets

Dan Trombetto — Tue, 15 Nov 2011 15:19:33 -0500

While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group.

Kindle Fire to Launch with 400 Magazines and Newspapers

Matt Kinsman — Mon, 14 Nov 2011 15:21:34 -0500

No More Adobe Flash for Mobile Browsers

sbotelho — Wed, 09 Nov 2011 12:13:46 -0500

As HTML5 gradually becomes the standard for mobile content interactivity on the Web, Adobe's Flash platform is on its way out as a mobile browser experience.

Can a Nook Color 2 Dampen Kindle’s PR Blaze?

Matt Kinsman — Wed, 02 Nov 2011 17:54:24 -0400

This story first appears on FOLIO:'s sister site minonline. There is no telling what exactly Barnes & Noble will be announcing at a press conference the company has scheduled for Nov. 7 in New York, but word went out to the media yesterday that something was coming next week.

10 Essential Content Tools

sbotelho — Wed, 02 Nov 2011 17:51:49 -0400

New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Here’s what made the cut for social media, tracking and team sharing tools.

EdgeRank: Facebook and Your Business Strategy

Matt Kinsman — Wed, 02 Nov 2011 17:23:51 -0400

At the 2011 FOLIO: Show pre-conference workshop on social media Tuesday, several platforms, strategies and solutions were presented-the presentations shared insights on everything from Facebook to Foursquare.

Hearst Launches New YouTube Channel Initiative

Matt Kinsman — Tue, 01 Nov 2011 15:33:57 -0400

In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday.

Prepping for the Plunge Into Multiple Devices

Matt Kinsman — Fri, 28 Oct 2011 11:40:11 -0400

AgWeb for iPad Aims for Touch Sensitive Farmer

Matt Kinsman — Tue, 25 Oct 2011 14:17:20 -0400

Browser, Not Apps, Still Biggest News Channel on Tablets

Matt Kinsman — Tue, 25 Oct 2011 13:52:46 -0400

Seven Paid Content Myths

Matt Kinsman — Tue, 25 Oct 2011 13:45:24 -0400

At the ABM Executive Forum in Chicago, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business.

Issuu Adpages Makes Print Ads Digital-Ready

sbotelho — Wed, 19 Oct 2011 15:45:32 -0400

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the problem.

Financial Times To Fold Paid Online News Service Tilt

Matt Kinsman — Thu, 13 Oct 2011 13:15:40 -0400

The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:.

Publishers Flocking to Apple's iOS 5 Newsstand App

Matt Kinsman — Wed, 12 Oct 2011 15:36:29 -0400

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable.

Editors Share Best Practices for Twitter

Dan Trombetto — Mon, 10 Oct 2011 11:03:19 -0400

Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter.

Tablet Sales To Cut Magazine Paper Use 20 Percent by 2015

Dan Trombetto — Sun, 09 Oct 2011 16:50:06 -0400

Even paper-focused companies are predicting a major fall for the printed page in the coming years. According to a study from forest products industry information provider RISI, tablets will have a serious effect on use of paper products in the near future.

Guide To Publication Printers: What They Offer and What You Need

Dan Trombetto — Sun, 09 Oct 2011 14:56:00 -0400

Printer selection is one of the most important decisions for a magazine publisher.