Folio RSS: emedia and Technology

IEEE Computer Society Launches Consolidated Web 2.0 Portal

Joanna Pettas — Thu, 08 May 2008 15:05:01 -0400

The IEEE Computer Society has launched a Web site that consolidates resources from its 14 technical magazines and incorporates Web 2.0 features such as video blogs, podcasts and Webinars.

Forbes Launches Peer-to-Peer Social Network

Joanna Pettas — Thu, 08 May 2008 10:45:06 -0400

Forbes.com has joined the growing list of business magazine Web sites to launch a social network.

National Geographic Captures Webby Awards

Dylan Stableford — Tue, 06 May 2008 11:23:54 -0400

On the heels of a surprising victory at the National Magazine Awards last week, National Geographic won four Webby Awards for its Web site.

In a First, BusinessWeek Launches Free Online Video Course

Joanna Pettas — Tue, 06 May 2008 11:23:47 -0400

BusinessWeek has launched the first in a series of free online video courses, including nine lessons from high-profile financial journalist Gene Marcial on how to invest in the stock market.

Looking at IDG's Move to Web-First

Joanna Pettas — Mon, 05 May 2008 12:40:03 -0400

No publisher I know has done a better job making the transition.

Hearst Launches Widgets for Seventeen

Jason Fell — Mon, 05 May 2008 11:32:24 -0400

Less than a week after allowing readers to send text messages to buy products advertised in their magazines, Hearst magazines today announced a partnership with social music Web site Jango to co-brand music widgets for Sev

Topless Traffic: Vanity Fair's Miley Cyrus vs. New York's Lindsay Lohan

Dylan Stableford — Thu, 01 May 2008 14:42:05 -0400

A server-busting breakdown.

Time Inc. Digital Revenues Up $20 Million, Offsetting Weakness in Print

Joanna Pettas — Thu, 01 May 2008 14:03:38 -0400

NEW YORK — Roughly 40 people — Time Inc. publishers, presidents, editors, and PR directors along with members of the press—gathered on the second floor of the Time and Life Building Wednesday for Time Inc.’s “Digital Showcase,” where Time Inc. EVP John Squires told the crowd that the division’s digital revenues were up $20 million year over year.

Turning Social Partnerships Into Profit

Dylan Stableford — Thu, 01 May 2008 10:49:14 -0400

Just as video was in 2007, social media is the “killer app” for magazine publishers in 2008 and teaming up with an existing network offers a huge audience without much cost or effort (Facebook’s and YouTube’s outreach to magazine publishers earned them a spot on this year’s Folio: 40).

CondeNet Acquires Travel Blogs

Joanna Pettas — Thu, 24 Apr 2008 17:40:19 -0400

Conde Nast’s digital arm CondeNet has acquired SFO Media, publisher of travel blogs HotelChatter.com and Jaunted.com. Terms of the deal were not disclosed.

“This deal increases our travel footprint and adds to our portfolio a group of sites for advertisers who target an active, passionate and upscale consumer,” CondeNet president Sarah Chubb said in a statement.

Behind Men’s Health’s Mobile Phone-Readable Ads

Jason Fell — Wed, 23 Apr 2008 16:08:42 -0400

As more marketers cut their print advertising budgets in favor of the immediacy of the Web, magazine publishers are being forced to take bold steps to bridge the gap.

The latest: Men’s Health, which announced this week that every ad in the magazine’s July/August issue will be cell phone readable.

Condé Nast Eyes Eye-Tracking

Jason Fell — Wed, 23 Apr 2008 15:17:35 -0400

When the thought of “eye tracking” comes to mind, one may invariably picture some amalgamation of popular sci-fi flicks—the Matrix, Minority Report, Total Recall—with test subjects wearing cumbersome, Robocop-style headgear to trace eye and head movement.

Niche Media Launches End-to-End Ad Portal

Jason Fell — Wed, 23 Apr 2008 10:19:45 -0400

Niche Media—publisher of Gotham, Los Angeles Confidential and Vegas magazines—has signed on to a new service that allows advertisers to submit, approve and deliver ads and corresponding insertion order data to publishers through a standard Web browser, live and without the need to download software.

Surprise? Publishers Firmly Embracing 'Long Tail'

Jason Fell — Wed, 23 Apr 2008 09:33:15 -0400

Last July, FOLIO: led a roundtable discussion with nine industry leaders about the ever-evolving world of magazine publishing technologies. Topics discussed included print manufacturing, the transformation of e-media, databases and more.

The All-You-Can-Read Subscription Offer

Jason Fell — Thu, 17 Apr 2008 10:30:35 -0400

French distributor launches flat rate access to its digital titles. Is the U.S. next?

Hearst to Distribute Magazine Content via Facebook, IM

Joanna Pettas — Tue, 15 Apr 2008 11:04:30 -0400

Hearst Digital Media has partnered with Spleak Media Network, a hybrid publishing platform that distributes a combination of user generated and professionally-generated content across a variety of networks including Facebook, MySpace, MSN Messenger and AIM, as well as through text messaging.

CIO Partners with LinkedIn

Jason Fell — Mon, 14 Apr 2008 15:30:34 -0400

Tech publisher IDG has become the latest publisher to tap into social networking site LinkedIn. Today, IDG announced that CIO magazine had finalized an agreement with LinkedIn that includes three new services: the Company Insider, CIO Group and Events.

Kiplinger’s Launches Business Travel Site

Jason Fell — Thu, 10 Apr 2008 14:07:46 -0400

Kiplinger’s Personal Finance has launched the Business Travel Center on Kiplinger.com. The site serves as a guide for businesses and their employees to “make the most of their travel dollars,” the publisher says.

Backpacker Readies Web Relaunch with GPS

Jason Fell — Thu, 10 Apr 2008 10:14:31 -0400

Active Interest Media’s Backpacker magazine is getting ready to officially relaunch its Web site next week—the site’s first significant redesign in several years. The new site was soft-launched about a month ago and features new multimedia content and more than 1,200 GPS-supported hikes.

A New Hope for JDF?

Jason Fell — Wed, 09 Apr 2008 12:45:09 -0400

Standards development association the International Cooperation for the Integration of the Processes in Prepress, Press and Postpress (CIP4) this week released new print e-commerce and automation specifications to allow for better communication among “JDF-enabled” devices.

Publishers Look to Monetize Social Media

Matt Kinsman — Wed, 09 Apr 2008 12:41:48 -0400

Just as video was in 2007, social media is the "killer app" for magazine publishers in 2008 and teaming up with an existing network offers a huge audience without much effort (Facebook's and YouTube's outreach to magazine publishers earned them a spot on this year's FOLIO: 40).

Study: Readers Trust Print More Than Web

Joanna Pettas — Tue, 08 Apr 2008 15:13:03 -0400

Despite the abundance of content online, most magazine readers don't foresee magazine Web sites replacing the print version anytime soon. But that may have more to do with publishers' lack of innovation online than a love of print.

TechCrunch Founder Hints at Eventual Roll-Up

Dylan Stableford — Tue, 08 Apr 2008 11:01:09 -0400

Blog notes on a blogger profile.

Magazines Trigger More Web Searches Than TV

Joanna Pettas — Tue, 08 Apr 2008 10:21:34 -0400

Yet another study's support.

How to Get Out of the Traffic Ghetto

Dylan Stableford — Fri, 04 Apr 2008 17:06:47 -0400

As most publishers know, there always seems to be a precipitous amount of bad news hanging over the magazine industry (newsstand and advertising numbers down, paper prices up). Yet, if trade magazine box scores are to be believed, online traffic for all magazines—both consumer and b-to-b—continues to grow.

Digital Magazines 2008

Dylan Stableford — Fri, 04 Apr 2008 16:29:01 -0400

Tribune Co. Launches Second Kindle-Specific Magazine

Dylan Stableford — Fri, 04 Apr 2008 13:52:24 -0400

A week after launching Opinionated, a political magazine exclusively for Amazon’s Kindle eBook, Tribune Media Services, the content syndication and licensing division of Chicago-based Tribune Company, has launched its second Kindle-specific title, this one focused on pop culture.

Looking at Journalism's Future

Joanna Pettas — Thu, 03 Apr 2008 17:36:18 -0400

The rise of new media has brought out the worst in legacy editors.

The Next Phase for Digital Magazines

Joanna Pettas — Thu, 03 Apr 2008 16:58:20 -0400

Take a look, it could be your future.

Hybrid Job Positions

Dylan Stableford — Thu, 03 Apr 2008 16:54:55 -0400

Publishers talk a lot about breaking down silos, but what happens once everything inside them comes spilling out into one big mass?

The State of Digital Magazine Delivery, 2008

Dylan Stableford — Thu, 03 Apr 2008 12:05:33 -0400

Digital magazines are booming. The anecdotal and statistical evidence is overwhelming. Why?

Your Next Hire? Online Advertising Troubleshooter

Matt Kinsman — Thu, 03 Apr 2008 11:41:50 -0400

The Ins and Outs of Telemarketing

Dylan Stableford — Thu, 03 Apr 2008 10:28:45 -0400

Telemarketing has increased nearly 500 percent in the past decade—by more than 17 million subscriptions—to become the largest source of controlled circulation for publishers, according to an article in Folio: sister publication, Circulation Management.

Picking a Paper Alternative

Dylan Stableford — Thu, 03 Apr 2008 09:42:57 -0400

Paper prices have gone up around 20 percent, in some cases more, and additional hikes are likely on the way—30 percent by the end of the year, by some estimates. It’s more important now than ever to consider less expensive grades, but it’s not as simple as picking one off the shelf, since the most popular grades are largely on allocation.

Going All-Digital Spawns a New Business Approach

Dylan Stableford — Wed, 02 Apr 2008 15:42:47 -0400

In its new digital-only format, Physicians’ Travel & Meeting Guide is moving from a traditional 12-times print magazine to an undetermined number of single-sponsored digital editions targeted to single therapeutic categories.

Digital-Only Magazines Can Bring New Life and a New Strategy to Print Brands that No Longer Thrive

Dylan Stableford — Wed, 02 Apr 2008 15:39:43 -0400

Digital-only magazines are not common. Many of those that are popping up are custom publications or special sponsored issues that are produced as brand extensions of their print equivalents—often replacing promotional e-mail newsletters. Hachette’s Elle partnered with Project Runway, for example, to publish custom, digital-only mini-magazines focused on each episode of the show.

With Growth Comes Many Competitors

Dylan Stableford — Wed, 02 Apr 2008 15:34:55 -0400

Digital magazine vendors will tell you that their growth has been phenomenal—anywhere from 25 to 50 percent a year for the last two to three years. That’s one good reason why the industry has gone from a handful of pioneers four or five years ago to an explosion of low-cost solutions.

What About E-Paper? And Mobile Delivery?

Dylan Stableford — Wed, 02 Apr 2008 15:31:01 -0400

If e-paper comes to market the way that some people think it will, the digital publishing market will explode,” declares Marcus Grimm, marketing director at Nxtbook Media. “It will be bigger than anything we’ve seen so far.”

Spin Reaches Out to Young Readers

Dylan Stableford — Wed, 02 Apr 2008 15:03:58 -0400

Most young people don’t read print magazines—preferring to spend their time looking at a screen.

The Art of Enhancement: Digital Magazines 2.0

Dylan Stableford — Wed, 02 Apr 2008 14:25:44 -0400

Some publishers enhance their digital editions in all sorts of ways; others don’t do much beyond delivering a replica of the print edition—usually including live links to advertiser Web sites. It really depends on the publisher’s resources and the appetite of the publication’s advertisers for engaging the reader.

Understanding the Impulse: What Drives Publishers to Use, and Readers to Read, Digital Magazines?

Dylan Stableford — Wed, 02 Apr 2008 14:03:53 -0400

We’ve seen how digital magazines are growing in usage, and as they become a vital format in the publishing industry, their use and importance appears to be driven by a few common motivations—cost savings, timely international delivery, revenue generation, and—are you ready for this one—environmental concerns.

Key ABC and BPA Audit Rules for Digital Editions

Dylan Stableford — Wed, 02 Apr 2008 13:15:35 -0400

ABC

Printers Extend their Services to Digital

Dylan Stableford — Wed, 02 Apr 2008 13:10:50 -0400

Most printers today realize that in order to remain competitive, they must offer some type of digital distribution. “Digital delivery is definitely growing,” says Andy Moore, product manager at Sheridan Magazine Services.

Social Network for Journalists Gets $2.75M in Financing

Matt Kinsman — Mon, 31 Mar 2008 15:49:15 -0400

Publish2, a social network and news aggregator devoted to journalists, has received $2.75 million in financing from Velocity Interactive Group, an investment firm specializing in digital media and communications.

Curtis Circulation Co, Pressmart Media Launch Digital Mag Service

Jason Fell — Fri, 28 Mar 2008 17:04:54 -0400

National magazine distributor Curtis Circulation Company and Pressmart, a new media delivery partner for newspapers and magazines, announced that the two have partnered to launch a new digital sales, distribution and marketing service for magazine publishers.

Greenspun Looking to Hire 30 to 50 New Online Staffers

Joanna Pettas — Fri, 28 Mar 2008 16:33:03 -0400

Rumor confirmed.

Popecast! Newsweek to Offer Live Webcast of Pope’s U.S. Visit

Dylan Stableford — Thu, 27 Mar 2008 13:02:57 -0400

Newsweek is planning a live Webcast of Pope Benedict XVI’s first visit to the United States as pontiff next month.

Magazines Turning to Games to Boost Page Views

Jason Fell — Thu, 27 Mar 2008 13:02:55 -0400

As publishers and online editors continue to look for ways to attract and keep visitors online, some are employing interactive applications like games and puzzles to help increase the time visitors are spending on their Web sites.

BusinessWeek Partners with LinkedIn

Jason Fell — Thu, 27 Mar 2008 12:53:35 -0400

On the heels of Fast Company’s launch of a social network, BusinessWeek.com has partnered with professional networking site LinkedIn in an effort to expand its own.

Google’s March to World Domination, Part II

Dylan Stableford — Thu, 27 Mar 2008 11:34:44 -0400

New, deeper search bothering publishers.