Folio RSS: B2B

Why Your Brand Should Consider LinkedIn

traphael — Thu, 23 May 2013 15:10:05 -0400

There’s an opportunity for increased brand awareness with this social platform.

No Surprises: ABM BIN Numbers Show Print Declines, Digital Gains

traphael — Thu, 23 May 2013 13:50:16 -0400

ALM Launches Dedicated Mobile Sites

Bill Mickey — Tue, 21 May 2013 16:18:36 -0400

Skift Nabs Another $1.1 Million in Seed Funding

Bill Mickey — Wed, 15 May 2013 09:12:17 -0400

Atlantic Media to Launch Digital Brand for National Security Market

Bill Mickey — Tue, 14 May 2013 12:18:15 -0400

Goodbye, American Business Media

traphael — Wed, 08 May 2013 11:31:44 -0400

Notes from the last independent ABM conference.

Nielsen Expositions Sells for $950 Million

traphael — Mon, 06 May 2013 10:29:47 -0400

Onex Corp., a Toronto-based private equity firm, has acquired Nielsen Expositions for $950 million, according to a statement from Nielsen this morning.

Condé Nast Launches B-to-B Ecommerce Site

mrondon — Thu, 02 May 2013 16:51:28 -0400

Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace.

ALM's Aric Press Promoted to New Corporate EIC Role

Bill Mickey — Thu, 02 May 2013 14:50:50 -0400

2013 FOLIO: B-to-B CEO Survey

Dan Trombetto — Thu, 02 May 2013 14:21:15 -0400

For about as long as we’ve been fielding this survey, digital has been labeled the fastest growing sector in b-to-b media. It is again this year, by far, according to respondents to the survey.

Advertisers Don't Sell to People Who Check Boxes

Bill Mickey — Thu, 02 May 2013 10:45:20 -0400

A focus on the b-to-b qual form will only limit your audience data capabilities.

B-To-B Tech Outlook

Dan Trombetto — Wed, 01 May 2013 15:51:36 -0400

The b-to-b media mix is shifting. Consumers are accessing content on their own terms from a variety of platforms, marketers are redirecting their spending accordingly and publishers are altering their business models to attract and support the best opportunities.

Data Takes Center Stage at ABM's Annual Conference

Bill Mickey — Tue, 30 Apr 2013 11:38:09 -0400

ABM Merger with SIIA Officially Approved 83-3

Bill Mickey — Mon, 29 Apr 2013 11:03:08 -0400

Member vote punctuated by speech from Roger Friedman.

Launching in a Saturated Event Marketplace

traphael — Tue, 23 Apr 2013 11:20:28 -0400

What does it take to successfully launch an event in today’s saturated market?

E.X.C.I.T.E. Awards Finalists Announced

Bill Mickey — Thu, 18 Apr 2013 16:15:42 -0400

Are you on the list?Finalists for the second annual E.X.C.I.T.E. Awards were announced Wednesday, recognizing the year’s top performers across 25 categories of tradeshow, exhibition and conference production.

MediaMashup Round Up: Tips for Monetizing the Converged Landscape

traphael — Thu, 18 Apr 2013 14:28:03 -0400

Scenes From MediaMashup

mrondon — Thu, 18 Apr 2013 11:56:28 -0400

Close to 200 executives from traditional and emerging media companies gathered Tuesday at the Grand Hyatt in New York to explain how they're dealing with the collision of two worlds. There's a growing confluence of print and pureplays, old guards and startups, content and ecommerce, that called for a discussion—MediaMashup was the forum.

Aging Well Magazine Rebrands As Today’s Geriatric Medicine

traphael — Mon, 15 Apr 2013 17:37:49 -0400

Diversified Expands Media, Event Groups With Two Acquisitions

traphael — Thu, 11 Apr 2013 11:05:09 -0400

ABM to Merge With Software and Information Industry Association

Bill Mickey — Wed, 10 Apr 2013 09:49:47 -0400

Layoffs Begin at UBM's Tech Group

Bill Mickey — Tue, 09 Apr 2013 12:54:52 -0400

Industry Dive Expands Education Vertical with App Launch

Bill Mickey — Thu, 04 Apr 2013 10:56:49 -0400

Virgo Launches New Event, Websites in Cloud Computing Market

Bill Mickey — Thu, 04 Apr 2013 10:10:24 -0400

Hasselback Steps Down as President, CEO of Diversified Communications

traphael — Mon, 01 Apr 2013 12:11:24 -0400

Finding New Ways to Use Telemarketing

Dan Trombetto — Mon, 01 Apr 2013 04:15:13 -0400

Like the media itself, telemarketing has changed—and it goes beyond cross-selling. FOLIO: talks to two companies who have tapped the reliable medium for an exciting new stream of revenue. From Discounting to Demos

Penton Set to Roll Out New Agriculture Division

Bill Mickey — Tue, 26 Mar 2013 13:06:26 -0400

Sources: UBM, as Part of Strategic Shift, is Shutting Down CRN and InformationWeek Print Editions

Bill Mickey — Thu, 21 Mar 2013 18:49:39 -0400

Mobile Still an Untapped Opportunity for B-to-B Media

Bill Mickey — Thu, 14 Mar 2013 14:01:08 -0400

Asset International Segmenting aiCIO Brand Across Europe

Bill Mickey — Thu, 14 Mar 2013 11:49:28 -0400

ePublishing Acquires B2B Audience Network

mrondon — Thu, 14 Mar 2013 11:18:38 -0400

Cloud-based CMS, ecommerce and CRM services provider ePublishing has acquired Next-Tech Markets and its advertising network of business publishers. Terms of the deal were not disclosed.

Innovation On Display at ABM Neal Awards

mrondon — Tue, 12 Mar 2013 16:33:39 -0400

NEW YORK--Innovation was on display as the b-to-b publishing industry gathered for the 59th annual Neal Awards of the Association of Business Media (ABM) Tuesday af

Nielsen Expositions Up For Sale

traphael — Mon, 11 Mar 2013 09:07:33 -0400

Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment.

Defining the Strategic Path for B-to-B Media

Dan Trombetto — Fri, 01 Mar 2013 11:20:21 -0500

For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new.

Wells Media Launches New Website

Bill Mickey — Thu, 28 Feb 2013 14:09:24 -0500

Variety's Paywall: 'The End of An Error'

Bill Mickey — Wed, 27 Feb 2013 16:09:40 -0500

Future US Promotes Considine to President

traphael — Thu, 21 Feb 2013 12:28:21 -0500

Cygnus Restructures Event Ops

mrondon — Thu, 14 Feb 2013 13:02:04 -0500

Cygnus Business Media is restructuring its events operations after an organizational review late last year.

FOLIO: and min Team Up for New MediaMashup Event

Bill Mickey — Tue, 12 Feb 2013 15:49:37 -0500

Startup Stories

Dan Trombetto — Sun, 10 Feb 2013 13:29:32 -0500

Mobile has been an enormous lure for publishers over the last year, but especially so as we move into 2013. Accordingly, you’re seeing a number of new launches designed specifically for that platform, even as publishers simultaneously recast existing brands for tablets and smartphones.

Penton Taps Joe Territo to Lead Mobile, Digital Initiatives

Bill Mickey — Thu, 07 Feb 2013 13:17:58 -0500

Backstage Acquires Musician’s Job Board Sonicbids

traphael — Thu, 31 Jan 2013 14:59:09 -0500

Round of Layoffs at UBM Tech Hits VP Level

Bill Mickey — Thu, 24 Jan 2013 17:21:59 -0500

Summit Business Media Closes Print Edition of Treasury & Risk, Selling Futures Magazine

Bill Mickey — Tue, 22 Jan 2013 15:22:29 -0500

Tony Uphoff Named CEO of Business.com Media, Inc.

Bill Mickey — Tue, 15 Jan 2013 14:38:12 -0500

Yahoo Exec Tapped To Head Prometheus Global Media

traphael — Tue, 15 Jan 2013 12:24:59 -0500

Tradeshow M&A Market More than Doubles In 2012

traphael — Mon, 14 Jan 2013 17:08:00 -0500

Lebhar-Friedman Expands Construction Coverage with Digital-Only Mag

Bill Mickey — Thu, 20 Dec 2012 13:11:58 -0500

McKinnon To Lead TradeFair Group

mrondon — Thu, 13 Dec 2012 14:12:49 -0500

Daniel McKinnon has been named vice president of events at TradeFair Group, a division of Access Intelligence based in Houston.

B-to-B Print Advertising Continues Decline

Bill Mickey — Thu, 06 Dec 2012 15:43:22 -0500