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People on the Move | 11.20.09

Jason Fell — Fri, 20 Nov 2009 16:37:55 -0500

F+W Media has promoted Chad Phelps to executive vice president of e-media. In his new role, Phelps will lead F+W’s e-commerce efforts, as well as its e-media development.

Tips on Inexpensive Web Site Design

Vanessa Voltolina — Fri, 20 Nov 2009 15:31:52 -0500

During FOLIO:'s “Analyzing Web Development Options” Webinar Thursday, a pair of industry veterans offered advice and tools for publishers tackling site development with continually-shrinking budgets.

Ad Portal Tops 500 Magazine Titles

Jason Fell — Fri, 20 Nov 2009 15:31:09 -0500

According to Blanchard Systems, more than 500 magazine titles are using its SendMyAd ad portal.

The Application Behind Condé Nast’s Digital Magazine Initiative

Jason Fell — Fri, 20 Nov 2009 15:22:07 -0500

In another step in the evolution of its magazines beyond the printed page, Condé Nast has partnered with Adobe to build a magazine application that will enable the publisher to deploy its magazines on a number of digital devices, including computers, smartphones and color e-readers.

How IDG’s Social Listening Service Works

Jason Fell — Fri, 20 Nov 2009 13:48:07 -0500

In an expansion of its recently-created Strategic Marketing Services group, Framingham, Massachusetts-based tech publisher IDG has partnered with Networked Insights to launch IDG Social Scout—a service that uses proprietary analytics to track conversations around topics and brands and measures sentiment/engagement over time.

Nstein Offers Semantic Site Search

Jason Fell — Fri, 20 Nov 2009 13:35:27 -0500

CMS provider Nstein Technologies has launched Semantic Site Search (dubbed 3S for short), a new front-end, multi-index search engine that uses text-mining technology to generate search results that are organized categorically.

Digitally-Altered W Cover of Demi Moore Draws Fire

Vanessa Voltolina — Fri, 20 Nov 2009 11:59:13 -0500

Another magazine cover succumbs to poor judgment, execution.

e.Republic to Buy Governing Magazine

Jason Fell — Fri, 20 Nov 2009 11:57:25 -0500

State and local government and education technology publisher e.Republic has agreed to purchase Governing magazine, along with its Web site and related events properties, from Florida’s Times Publishing Group.

Event Producers Take Over as Publishers at 944 Media

Jason Fell — Thu, 19 Nov 2009 17:06:48 -0500

Looking outside the traditional realm of magazine publishing, 944 Media CEO Marc Lotenberg has hired a pair of event producers as publishers. Brent Bolthouse and Jenifer Rosero, partners at Bolthouse Productions, have been tapped to head advertising efforts at the Los Angeles edition of 944.

Digital Magazines News Wire | 11.19.09

Vanessa Voltolina — Thu, 19 Nov 2009 15:43:07 -0500

GQ Goes Digital on iPhone; Launches New Initiative for Digital MagazinesIn conjunction with its Men of the Year issue, Conde Nast officially released this week a mobile iPhone/iPod touch application of GQ.

Best Practices for Managing Controlled Digital Edition Circulation

Vanessa Voltolina — Thu, 19 Nov 2009 15:36:31 -0500

For the past few years, b-to-b publishers have been using digital editions to supplement their print products for various reasons: to cater to their readers’ preferences, to cut printing and shipping costs, and to reach more international audiences. There’s a lot to consider, however, such as balancing the ratio between print and digital subscribers and navigating the audit process.

Elle Decor Swallows ‘High Quality’ Metropolitan Home Subscribers

Jason Fell — Thu, 19 Nov 2009 15:33:49 -0500

A little more than a week after folding Metropolitan Home, Hachette Filipacchi Media U.S. said Thursday it is rolling the magazine’s “highest quality” subscribers to Elle Decor. The move increases Elle Decor’s rate base 10 percent to 550,000.

Boosting Digital Edition Open Rates

Vanessa Voltolina — Thu, 19 Nov 2009 15:31:25 -0500

It's the elephant in the room for many publishers that offer digital editions to a significant portion of their readership: How many subscribers actually open or click through their notification emails?

Where Digital Magazines Fit In the Days Ahead

Vanessa Voltolina — Thu, 19 Nov 2009 15:26:29 -0500

At the FOLIO: Show Virtual last month, Steve Paxhia, president of Beacon Digital Strategies, and author of the 2008 Gilbane Group report “Digital Magazine and Newspaper Editions,” shared his thoughts on how digital magazines will fit in with the growing number of digital channels available to publishers. Paxhia’s predictions for next 12 months include:

Editorial ROI: Going from Good to Great

Jason Fell — Thu, 19 Nov 2009 15:18:13 -0500

For b-to-b, this means moving beyond adding on one more tactic to an existing strategy.

Serving the International Audience

Vanessa Voltolina — Thu, 19 Nov 2009 15:03:48 -0500

Publishers originally embraced digital editions as an affordable, efficient way to serve readers overseas. But delivering content and managing subscriptions internationally requires publishers use a distinct set of tactics, like delivery incentives, subscription cuts and increased digital edition content, to bulk up their readership and save money on postal costs internationally.

Report: Magazines Account for a Quarter of Sales, Profits at Checkout

Jason Fell — Thu, 19 Nov 2009 12:20:03 -0500

A study called "Front-End Focus" was recently made available by research firm Dechert-Hampe & Company that analyzed front-end performance at more than 300 stores. Magazines, along with confectionary and beverages, made up the "power" group of top performers at checkout.

Sarah Palin: ‘I Absorb News Via Many Sources’

Jason Fell — Thu, 19 Nov 2009 10:36:57 -0500

Tells Hannity (not Couric) she regularly reads at least one magazine, two newspapers.

Buyout Window Closes, Layoffs Loom at Time Inc.

Jason Fell — Wed, 18 Nov 2009 13:34:13 -0500

Here we go again.

Report: No Digital Platform Reigns Supreme

Vanessa Voltolina — Wed, 18 Nov 2009 13:18:09 -0500

Survey also shows that there’s no clear connection for online content payment.

UPDATE: BusinessWeek Layoffs Begin

Jason Fell — Wed, 18 Nov 2009 11:48:27 -0500

As the sale of BusinessWeek draws nearer and its integration into Bloomberg begins, the company Wednesday kicked off a round of layoffs that could result in as many as a third of the magazine’s staffers losing their jobs.

Hearst’s Food Network Magazine Named Most Notable Launch of 2009

Jason Fell — Tue, 17 Nov 2009 12:19:49 -0500

While 2009 may be remembered more for the number (and quality) of magazines that closed, it was also an active year for launches, with 752 new titles debuting between September 2008 and September 2009, according to Samir “Mr.

People Draws Largest Audience, Growth in Readership

Jason Fell — Tue, 17 Nov 2009 12:05:47 -0500

People continues its reign as the magazine title with the largest audience by drawing in 45.1 million adult readers, according to top-line readership data from Mediamark Research Inc.’s fall 2009 report, which surveys circulation, audience and readers per copy.

Bloomberg Names New BusinessWeek Editor

Jason Fell — Tue, 17 Nov 2009 09:45:56 -0500

Time deputy managing editor Josh Tyrangiel has been appointed editor-in-chief of BusinessWeek, the magazine’s first top editor under Bloomberg ownership. He replaces editor Stephen Adler, who said in October that he’d step down later this year.

People on the Move | 11.19.09

Jason Fell — Mon, 16 Nov 2009 17:55:37 -0500

American Media Inc.'s Star magazine announced a pair of personnel changes: former Maxim associate publisher Neil Goldstein was named associate publisher of advertising, and Carrie Byrne Putelo was promoted from advertising manager to advertising director.

Northstar Names New Head of Digital Media

Jason Fell — Mon, 16 Nov 2009 06:35:50 -0500

In an expansion of its digital operations, Northstar Travel Media has appointed Thomas Cintorino to the newly-created position of executive vice president of digital media. He will be charged with accelerating development of Northstar's new digital platforms and products.

New Magazine Tries to Recapture ‘Flair’

Jason Fell — Mon, 16 Nov 2009 06:26:52 -0500

This isn’t your typical print launch.Inspired by Fleur Cowles’ Flair magazine—which published between 1950 and 1951—Ivy Baer Sherman is launching Vintage Magazine, a twice-yearly publication she says celebrates “classic culture and the pleasures of print.”

TMG Tops the Charts with 19 CPC Pearl Awards

Vanessa Voltolina — Fri, 13 Nov 2009 13:50:09 -0500

NEW YORK—TMG (formerly The Magazine Group) received the most Pearl Awards—19 in total—here Thursday night at the Custom Publishing Council's annual Pearl Awards. Awards included best Web feature or article, best Web publication, best overall editorial (less than 50,000), and best tie in with Corporate Integrated Marketing.

Is Playboy’s Print Future in Jeopardy?

Jason Fell — Fri, 13 Nov 2009 13:25:06 -0500

Despite CEO’s assurances, anything could happen if the company is sold.

How To Promote Online Events

Jason Fell — Fri, 13 Nov 2009 12:18:16 -0500

Your campaigns should be reaching customers before, during and after the event.

Could Time Name Twitter ‘Person of the Year’?

Jason Fell — Thu, 12 Nov 2009 23:42:37 -0500

Panelists debate who should take magazine’s top honor.

Obama Covers Deliver Newsstand Bump for Rodale

Jason Fell — Thu, 12 Nov 2009 15:02:37 -0500

In the midst of a heated national healthcare debate, Emmaus, Pennsylvania-based publisher Rodale Inc.

Late to Augmented Reality Party, Esquire Delivers Solid 3-D Package

Jason Fell — Thu, 12 Nov 2009 13:04:56 -0500

Magazine is latest to utilize AR technology.

Newsweek to Cut a Dozen Staffers

Jason Fell — Thu, 12 Nov 2009 12:23:34 -0500

It may seem like small potatoes compared to the massive rounds of layoffs that have rocked publishing houses like Condé Nast and Time Inc. in recent weeks, but it appears that Newsweek is bracing for another round of job cuts.

U.S. International Trade Commission to Investigate Asian Paper Imports

Jason Fell — Thu, 12 Nov 2009 10:28:13 -0500

The U.S. International Trade Commission said it will proceed with an investigation of coated paper imports from China and Indonesia after unfair trade cases were filed by Sappi Fine Paper North America, NewPage Corp., Appleton Coated LLC and the United Steelworkers.

I’m Not Giving an Inch

Jason Fell — Wed, 11 Nov 2009 15:32:02 -0500

Lessons learned from Kesey's "Sometimes a Great Notion."

UPDATE: Nielsen to Sell Hollywood Reporter, Other Titles

Jason Fell — Wed, 11 Nov 2009 14:10:24 -0500

Less than two months after denying reports that it would shut down the print edition of The Hollywood Reporter, publisher Nielsen Business Media is said to be close to selling the trade title along with a number of o

Chief Executive Out at Reed Elsevier

Jason Fell — Wed, 11 Nov 2009 09:28:39 -0500

After less than a year in the top executive role, Ian Smith is stepping down as CEO at London-based Reed Elsevier, the parent company of Reed Business Information. He will be replaced by Erik Engstrom, who has served as CEO of the Elsevier division.

Condé Nast Moving Away From Magazine Web Sites as Print ‘Companions’

Jason Fell — Tue, 10 Nov 2009 13:56:36 -0500

Condé Nast has been undergoing climactic changes since this summer, when the big consumer magazine publisher hired reorganization consultants McKinsey & Company to help “rethink” the way it does business.

Despite a Brutal Year, The Number of Shelter Magazines Grows

Vanessa Voltolina — Mon, 09 Nov 2009 17:05:52 -0500

Report: Home category has seen top growth over the last five years.

People on the Move | 11.12.09

Vanessa Voltolina — Mon, 09 Nov 2009 13:25:30 -0500

United Business Media’s EE Times Group has expanded its digital media technology and development team.

Hachette Closing Metropolitan Home

Vanessa Voltolina — Mon, 09 Nov 2009 12:40:29 -0500

The shelter category has been especially brutal this year, and has just claimed another magazine. Hachette Filipacchi Media U.S. announced today that it will be closing Metropolitan Home. The December 2009 issue will be its last.

BusinessWeek Named ASBPE Web Site of the Year

Vanessa Voltolina — Mon, 09 Nov 2009 12:11:50 -0500

The American Society of Business Publication Editors (ASBPE) announced BusinessWeek winner of its Web Site of the Year at the Digital Azbee Awards Friday.

The Media Company of Tomorrow: One Executive’s Take

Jason Fell — Fri, 06 Nov 2009 14:37:43 -0500

F+W Media CEO David Nussbaum ponders the future of print, online, more.

Reader’s Digest Association to Form Global Marketing Group

Jason Fell — Fri, 06 Nov 2009 11:29:58 -0500

In another reorganization after filing for bankruptcy protection, the Reader’s Digest Association is expected to announce a realignment of its marketing functions with the formation of a global marketing organization.

UBM to Close More Magazines

Jason Fell — Fri, 06 Nov 2009 10:42:56 -0500

In an interim management statement released Friday morning, London-based trade publisher United Business Media indicated that it plans to shut down more magazines before the end of the year.

UPDATE: Feeling the Pinch, Garden & Gun Skips an Issue

Jason Fell — Thu, 05 Nov 2009 17:20:21 -0500

Publisher decides to skip an issue to 'help shore up business' for next year.

Publishing Group of America to ‘Sell Beyond the Page’

Jason Fell — Thu, 05 Nov 2009 14:19:06 -0500

Newspaper magazine publisher the Publishing Group of America has restructured its sales team in an effort to expand its brand reach across media platforms like television, digital and events.

CMS Insights Wire | 11.05.09

Vanessa Voltolina — Thu, 05 Nov 2009 14:06:14 -0500

Mark Logic Adds to Microsoft Office 2007 CompatibilitySan Carlos, California-based CMS and infrastructure services provider Mark Logic Corp. recently debuted the MarkLogic Toolkit for PowerPoint, a service that allows users to more easily integrate Microsoft Office PowerPoint 2007 with the MarkLogic Server.

At ABM Forum, Publishers Wonder If Marketers Have Lost Touch With Branding

Matt Kinsman — Thu, 05 Nov 2009 13:40:48 -0500

Direct response has gone from "the gutter of marketing to the nirvana."