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279 Magazines Shuttered in the First Half

Vanessa Voltolina — Thu, 02 Jul 2009 16:39:19 -0400

Report: New launches can't keep up with folding titles.

Targeting the 'Gamma' Woman

Vanessa Voltolina — Thu, 02 Jul 2009 09:16:35 -0400

Meredith launches new marketing product to include print.

UPDATED: Access Intelligence Undergoes Significant Reorg

Vanessa Voltolina — Wed, 01 Jul 2009 16:25:51 -0400

A severe drop in advertising revenue has forced Access Intelligence, the Rockville, Maryland-based b-to-b publisher in the aviation, energy and chemical markets, this week to undergo a 5.8 percent reduction in

So, What Business Are You In?

Dan Trombetto — Wed, 01 Jul 2009 15:57:10 -0400

Integrated. Engaged. Customer focused. We’ve all heard the buzz words but what do they actually mean? A little more than halfway through the worst year in the publishing industry in recent memory, just about everyone has gotten the message that we need to do things differently.

Custom Publishing Case Studies

Dan Trombetto — Wed, 01 Jul 2009 15:55:58 -0400

It’s been one of the strongest areas of magazine publishing and a source of growth for independent publishers looking for a new revenue stream. But even custom publishing hasn’t been immune to the downturn—spending on custom publishing fell 20 percent in 2008, according to the Custom Publishing Council.

Magazine M&A: Waiting to Rise from the Dead

Dan Trombetto — Wed, 01 Jul 2009 15:55:06 -0400

There were 129 Media Transactions in the first quarter of 2009, down 36 percent from the first quarter of 2008, according to media banker the Jordan, Edmiston Group. Deal values, meanwhile, plummeted 91 percent to a combined $1.3 billion.

‘Moribund’ Q2 Ready for M&A Bounce-Back

Vanessa Voltolina — Wed, 01 Jul 2009 15:38:45 -0400

Media bankers The Jordan, Edmiston Group today released their first half 2009 M&A report. As expected, the numbers aren’t particularly glowing, but there are pockets that, while still down from same period last year, are seeing some legitimate activity, particularly in the online media segment.

Hammock Builds Social Network for SNAP Conference

Dan Trombetto — Wed, 01 Jul 2009 14:58:04 -0400

Project: SNAP ConferenceLaunched: March 2009Custom Shop: Hammock Inc. For association publishers—whose mission is social by definition—the concept of an online community is not only natural—it’s vital.

A Small Publisher Finds Success With A Custom Division

Dan Trombetto — Wed, 01 Jul 2009 14:48:29 -0400

Buffalo Spree Publishing, a publisher of city and regional titles for Western New York, began its custom division seven years ago.

Cleveland Clinic Looks To Augment Custom Mag with Aggressive Web Strategy

Dan Trombetto — Wed, 01 Jul 2009 13:50:30 -0400

Project: Cleveland Clinic Magazine, ClevelandClinicHealth.comClient: Cleveland ClinicCustom Shop: The Magazine Group

Thomas Global Register to Suspend Operation

Vanessa Voltolina — Wed, 01 Jul 2009 13:42:23 -0400

After shuttering its 76-year-old monthly trade title IEN in March, Thomas Publishing today suspended another one of its properties, Thomas Global Register (TGR), an online provider of international

SmartMoney Custom Offers Financial Services Clients Increased Response Rate Through Data and Personalization

Dan Trombetto — Wed, 01 Jul 2009 12:48:52 -0400

Project: Charles Schwab assets, 401(k) enrollment kits, on-boarding packagesClient: Charles Schwab, various financial institutionsCustom Shop: Custom Solutions from SmartMoney

A Custom Magazine That’s Built For Profit, Not Just Marketing

Dan Trombetto — Wed, 01 Jul 2009 12:39:54 -0400

Project: Health Matters MagazineClient: Liberty Medical SupplyCustom Shop: EPS Communications

Creating a Lead-Gen Engine

Dan Trombetto — Wed, 01 Jul 2009 11:36:16 -0400

One of the hottest topics in the industry right now is lead generation. Certainly not a new practice, publishers are ramping up their efforts to capture even more information about their readers to turn that data into advertiser gold.

Flying Solo: Managing an Association Mag By Yourself

Dan Trombetto — Wed, 01 Jul 2009 11:22:53 -0400

While few editors work completely alone—most have freelancers and supervisors close at hand—at least 30 session attendees at the 2009 Association Media & Publishing (formerly SNAP) conference last month indicated that they are, in fact, alone at the helm when it comes to managing thei

Quincy Jones Wants Vibe Back

Bill Mickey — Wed, 01 Jul 2009 10:32:44 -0400

The iconic music producer vows to make it online-only.

The Week Debuts New Cover Design

Vanessa Voltolina — Tue, 30 Jun 2009 17:32:15 -0400

The Week quietly debuted a new cover design for its June 26th issue. The design brings the cover in line with its UK and Australian versions while also leveraging some of the newsstand magic the magazine has outside of the U.S. where it is primarily a subscription-driven publication.

Vibe Magazine Closes

Vanessa Voltolina — Tue, 30 Jun 2009 16:55:57 -0400

RELATED: Quincy Jones Wants Vibe Back Another music magazine has succumbed to the unfriendly ad economy. Vibe magazine is shutting down today, a spokesperson confirmed to FOLIO:.

Tips and Quick Hits from Audience Development 2009

Dan Trombetto — Tue, 30 Jun 2009 16:45:02 -0400

Last month, FOLIO:’s sister magazine, Audience Development, held its annual conference, which focused on the changing role of circulators and the best practices they need to apply to a job—which, like almost every publishing discipline—is becoming more focused on digital initiatives.

Ten Best Practices for Successful Proposals

Dan Trombetto — Tue, 30 Jun 2009 16:36:38 -0400

The most overused phrase of the last year is “in this economy.” As publishers, it is time to embrace the challenges ahead and learn to move forward. This industry’s best bet is to take a good, hard look at its sales practices and concentrate on making changes that will attract advertisers.

Is 28 Percent Sell-Through Just Fine After All?

Dan Trombetto — Tue, 30 Jun 2009 16:20:00 -0400

In early May, during an otherwise unassuming panel at the Independent Magazine Group’s annual conference in Boulder, Colorado, Bryan Welch, publisher of Topeka, Kansas-based Ogden Publications, made a surprising case for the lower end of newsstand efficiency. “If you’re profitable at, say 28.5 percent,” Welch said at IMAG, “why push for more?”

The Case to Keep Print in Your Marketing Mix

Dan Trombetto — Tue, 30 Jun 2009 16:13:12 -0400

Considering that my company publishes a national magazine for college-bound teenagers, you might think the title of this article paints me as self-serving.

That’s Editainment

Dan Trombetto — Tue, 30 Jun 2009 15:44:15 -0400

Newsweek raised a few editorial brows recently with an issue (June 15) edited by Stephen Colbert, the political satirist who plays an egomaniacal right-wing talk-show host on Comedy Central.

Charlie McCurdy

Dan Trombetto — Tue, 30 Jun 2009 14:58:35 -0400

If I had to boil it down, Canon Communications is in the customer service business. That’s not a totally novel way of defining a b-to-b media company these days, but it’s an appropriate one.

Kathleen Kennedy

Dan Trombetto — Tue, 30 Jun 2009 14:46:03 -0400

In 2005, we changed our methodology from thinking about Technology Review as a three-legged stool and consolidated everything (editorial, sales, business).

Deborah Esayian

Dan Trombetto — Tue, 30 Jun 2009 14:37:05 -0400

Emmis Publishing’s digital assets are going through a transformation. Our staff is learning the creative aspects of the Web and how to sell this type of digital inventory. Many of our magazines are beginning to see themselves as true brands with multiple touch points for their audiences.

Larry Burstein

Dan Trombetto — Tue, 30 Jun 2009 14:32:25 -0400

We are a content generating company that also generates revenue—we’re not just a revenue generation business.

William Pollak

Dan Trombetto — Tue, 30 Jun 2009 14:22:20 -0400

Incisive is part of the b-to-b group that has moved from the four-legged stool (print, online, events, data) to thinking about revenue generation—or, what the revenue return is on everything we do. Some questions we ask ourselves are: ‘What’s the return on a piece of content?

Scott McCafferty

Dan Trombetto — Tue, 30 Jun 2009 14:15:07 -0400

WTWH Media, LLC recognizes two main drivers in the marketplace, among many others, that set the pace and tone of its businesses.

Brian Rowland

Dan Trombetto — Tue, 30 Jun 2009 14:10:44 -0400

Rowland Publishing has defined a specific geographic region to serve the 16 counties of Northwest Florida, which is essentially the 850 area code.

MediZine Acquires Healthcommunities.com

Vanessa Voltolina — Tue, 30 Jun 2009 14:05:04 -0400

The healthcare media market just ticked off a rare, for these days, acquisition. MediZine, a consumer health education media company, bought Healthcommunities.com, an 11-year-old Web site that produces physician-developed content.

MediZine Acquires Healthcommunities.com

Vanessa Voltolina — Tue, 30 Jun 2009 13:59:25 -0400

Justin Smith

Dan Trombetto — Tue, 30 Jun 2009 13:57:22 -0400

The really successful media players understand it’s a totally different game. We look at ourselves less as being in the content business and more as being in the business of serving customer segments.

John Loughlin

Dan Trombetto — Tue, 30 Jun 2009 13:47:58 -0400

There is no question that historically our business has grown out of, and is still dominated by, magazine publishing.

Asset International Buys The Trade

Vanessa Voltolina — Tue, 30 Jun 2009 13:39:38 -0400

Stamford, Connecticut-based Asset International announced last week that it purchased The Trade Ltd, the London-based publisher of The Trade and other products targeting institutional investors and the buy-side electronic trading community.

David Nussbaum

Dan Trombetto — Tue, 30 Jun 2009 12:52:00 -0400

We see it as being totally integrated. That feeds into the whole community structure. F+W serves 15 “passion” markets. Previously, we were serving these markets with four different groups (books, interactive, magazines, events) that worked independently of the other verticals.

Sharon Rowlands

Dan Trombetto — Tue, 30 Jun 2009 12:34:24 -0400

Our core asset is the data—both structured and textual—that our staff creates. Of course, we are platform neutral—our audiences want to consume information in multiple formats. The key is to understand that different platforms serve different purposes.

Face Up: Foreign Policy

Dan Trombetto — Tue, 30 Jun 2009 11:47:44 -0400

Issue: May/June 2009Frequency: Bi-monthly Launched: 1970Circ: 100,000Editor-in-Chief: Moisés NaímPublishing Company: Slate Group

Winter Sports Title Comes Out of Hibernation…Again

Vanessa Voltolina — Tue, 30 Jun 2009 09:43:50 -0400

Boulder publishing executive Jamie Pentz announced last week plans to offer print, online media and other products focused on skiing and snowboarding under the name High Country Media.

Hachette Reorgs Auto Brands Into New Group

Vanessa Voltolina — Mon, 29 Jun 2009 14:19:06 -0400

Hachette Filipacchi Media U.S. announced today that it's reorganizing its automotive brands under the Jumpstart online network. Called Jumpstart Automotive Group, the new entity follows a similar

USPS Projects $677 Million Net Loss for May

Vanessa Voltolina — Mon, 29 Jun 2009 13:09:23 -0400

The USPS's downward spiral continued in May as a preliminary report filed with the PRC indicates a $677 million net loss for the month and a 20 percent drop in overall volume. Year-to-date losses total $3.4 billion.

Jacko Cover Blitz

Vanessa Voltolina — Mon, 29 Jun 2009 12:19:14 -0400

Commemorative Jackson issues could set record sales for weeklies.

People on the Move 7.2.09

Vanessa Voltolina — Mon, 29 Jun 2009 09:23:43 -0400

Ladies’ Home Journal has appointed Erica Metzger to beauty director. Most recently she held the position as the magazine's senior beauty editor.

Marie Claire Taps Twitter for More Than Just Traffic Bump

Jason Fell — Fri, 26 Jun 2009 17:00:14 -0400

Magazine's five uses of popular social media site.

Entrepreneur Editors Ask for Buyouts

Jason Fell — Fri, 26 Jun 2009 16:30:18 -0400

Four editors asked for—and received—buyouts this week at Entrepreneur magazine. The editors include: research editor James Park, associate/copy editor Kim Orr, associate editor (listings) Allison Gergley and associate Web editor Elizabeth Wilson.

U.S. Government Objects to Quebecor’s Reorganization Plan

Jason Fell — Fri, 26 Jun 2009 13:15:12 -0400

The U.S. government has asked a New York bankruptcy court to deny Quebecor World’s plan of reorganization because it releases third parties from environmental penalties and because the company owes unpaid taxes.

Did Shaq Find Out He Got Traded via Twitter?

Thu, 25 Jun 2009 16:33:03 -0400

NBA star Tweets he didn’t know about trade to Cleveland, but don’t let Shaqtus fool you.

CMPMedica Reorganizes, Shutters Two Titles

Jason Fell — Thu, 25 Jun 2009 13:29:37 -0400

Another United Business Media group has undergone a reorganization resulting in layoffs.

PC Mag Rolls Out Version for Kindle

Jason Fell — Thu, 25 Jun 2009 13:25:17 -0400

PC Magazine, the tech title that went all-digital in January, is expanding its digital presence on Amazon’s Kindle.

South Florida Media Group Acquires 80-Year-Old Welcome Wagon

Jason Fell — Thu, 25 Jun 2009 13:16:30 -0400

South Florida Media Group has acquired Welcome Wagon, an 80-year-old marketing company, from Move Inc., the companies announced today. Terms of the deal were not disclosed.