Folio RSS

Jobson Medical Information Holdings Files for Chapter 11

Bill Mickey — Fri, 03 Feb 2012 17:09:08 -0500

Publishers Seek Solutions as USPS Nears Brink

sbotelho — Thu, 02 Feb 2012 16:25:26 -0500

NEW YORK—The United States Postal Service is teetering at the edge of collapse, and magazine publishers—almost completely dependent on the postal service—are desperately looking for answers.

Online Publisher’s Association Gets New Executive Officers

sbotelho — Thu, 02 Feb 2012 16:03:11 -0500

W Magazine and JCK Partner in Survey, Content Swap

sbotelho — Thu, 02 Feb 2012 14:46:39 -0500

In a strategic move for both publishers, Conde Nast’s W Magazine and b-to-b jewelry publication JCK Magazine enter into a content partnership. Beginning with a consumer-facing study of jewelry purchasing trends, W and JCK will swap editorial copy online and in print.

People on the Move | 2.2.12

sbotelho — Thu, 02 Feb 2012 12:26:17 -0500

Stephens Media named Kelly Travis, formerly director of magazines, to the roles of marketing director for the publisher’s Nevada publications.

Hanley Wood, Crain Communication Lead Nominations for ABM’s 2012 Neal Awards

sbotelho — Wed, 01 Feb 2012 15:34:34 -0500

American Business Media released the finalists for its 58th Annual Jesse H. Neal National Business Journalism Awards, a program recognizing the best in b-to-b editorial. With a 10 percent increase this year in entries, 120 from the submitted 725 will compete for top honors.

Time Inc.’s MAGHOUND Shuttering

sbotelho — Wed, 01 Feb 2012 11:28:55 -0500

UBM Canon Reorganizes Pharmaceutical Group

sbotelho — Tue, 31 Jan 2012 16:25:08 -0500

UBM Canon, which serves the advanced manufacturing and medical device industries, has announced a reorganization which will join its data products team with its Pharmaceutical Media Group, in an effort to integrate the teams and the products Med Ad News, R&D Directions, PharmaLive.com and Pharmalot.com.

FOLIO:, EXPO Magazines Tap Top Editors

sbotelho — Tue, 31 Jan 2012 15:59:49 -0500

Red 7 Media, a division of Access Intelligence, announces two changes to its editorial roster, effective immediately. Bill Mickey (top photo, right), who previously served as executive editor of EXPO Magazine, returns to FOLIO: Magazine as editor.

Exclusive: Hearst and Condé Nast Sell Comag to Jim Pattison Group

Bill Mickey — Tue, 31 Jan 2012 15:43:00 -0500

Inside Publications Acquires Cheer Biz News

sbotelho — Tue, 31 Jan 2012 15:31:04 -0500

For an unknown amount, Atlanta-based Inside Publications purchased Cheer Biz News and sister titles The Coach’s Handbook and All Star Insider. Moving forward, Cheer Biz will be produced by Inside Publications staff.

Report: Three Demand Media Founders Out

sbotelho — Tue, 31 Jan 2012 13:11:41 -0500

Demand claims trio of departures to be “just coincidence”.

Sports Illustrated Swimsuit Partners with Gilt to Benefit The Nature Conservancy

sbotelho — Mon, 30 Jan 2012 16:25:26 -0500

Esquire Ecommerce Effort CLAD Folds

sbotelho — Mon, 30 Jan 2012 13:09:07 -0500

After an extremely short run, J.C. Penney’s Esquire-curated ecommerce site, CLAD, shutters. CLAD debuted in November 2011, and its final sale will end January 31.

Penton Hires David Kieselstein as CEO

Bill Mickey — Mon, 30 Jan 2012 11:31:01 -0500

Bloomberg to Leverage its ‘Markets’ Brand into a Lifestyle Offshoot

sbotelho — Fri, 27 Jan 2012 16:32:23 -0500

Women's Spring Fashion Mag Preview, Starring InStyle/W/Marie Claire

sbotelho — Fri, 27 Jan 2012 11:36:50 -0500

This story first appears on FOLIO: sister publication, minonline.

AMI Bets National Enquirer App Will Draw Younger Audiences

Bill Mickey — Thu, 26 Jan 2012 16:33:04 -0500

Newsstand Innovations: How Partworks Work

sbotelho — Thu, 26 Jan 2012 16:21:52 -0500

Could a serialized set of premiums re-energize U.S. newsstands?

Digital Edition Briefs | 6.29.11

sbotelho — Thu, 26 Jan 2012 16:15:45 -0500

Zinio’s library of over 5,000 magazine titles is now accessible for Ultrabook owners through the Intel AppUp center. The Economist launched an web-based app dubbed Electionism. The free app was developed in conjunction with Toronto software design firm Nulayer.

CFO Publishing Acquires Innovation Enterprise Group

Bill Mickey — Thu, 26 Jan 2012 16:08:58 -0500

iPad Usage Varies Between Consumer and IT/Business Professionals

sbotelho — Thu, 26 Jan 2012 15:18:04 -0500

As expected, the iPad (now used by 60 million worldwide) is directly affecting how consumers are buying and digesting media. However, in a recent study released by IDG Connect, data shows that iPad usage varies with the audience demographic.

1105 Enterprise Computing Group Launches Marketing Services Division

sbotelho — Thu, 26 Jan 2012 13:32:23 -0500

People on the Move | 1.26.12

sbotelho — Thu, 26 Jan 2012 12:26:10 -0500

FOLIO: welcomes Bill Mickey, former executive editor of EXPO magazine, as editor. Lee Barney is named executive editor of EXPO. Barney joins the publication from SourceMedia, where she served as editor of Money Management Executive.

Mobile Action Codes Increased 439 Percent in Top 100 Mags Last Year

Bill Mickey — Thu, 26 Jan 2012 12:04:19 -0500

American Cheerleader Sold to Varsity Spirit Corp.

sbotelho — Thu, 26 Jan 2012 10:35:03 -0500

App Development Strategies for Small to Medium-Sized Publishers

sbotelho — Wed, 25 Jan 2012 16:29:47 -0500

Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly seen as essential.

Mediaspectrum’s Adrenalin 2.0 Offers Enhanced Analytics, Android Compatibility

sbotelho — Wed, 25 Jan 2012 16:10:55 -0500

Mediaspectrum, a “cloud computing platform,” has released a 2.0 version of its Adrenalin tool, which allows publishers to create customized apps, integrated with advertising and subscription systems.

Marketing Firm 33Across Aims for Publishers with Tynt Acquisition

sbotelho — Wed, 25 Jan 2012 15:58:28 -0500

In a stock-based transaction, “social graph” marketer 33Across purchases Tynt Multimedia. Tynt, used by 500,000 publishers, provides a free tool set that allows publishers to track the copy and paste actions of content among users, as well as social sharing and keyword activity.

Ziff Davis Enterprise Offers Expanded Ad Options for Clients

sbotelho — Wed, 25 Jan 2012 13:56:08 -0500

In an attempt to enhance digital advertising abilities to better suit client needs, Ziff Davis developed the “SmartEngage” ad suite. The new display units can incorporate up to 16 multimedia assets into a single ad (one unit has the capability to host 6 assets on each of its four tabs). Supported assets include GIF, JPEG, Flash and video files.

Have You Noticed? There's Been a Flurry of Magazine M&A

Bill Mickey — Tue, 24 Jan 2012 16:09:46 -0500

Ten magazine and website deals in the last 24 days.

Heart & Soul Magazine Sold to Group of Investors

sbotelho — Tue, 24 Jan 2012 15:39:55 -0500

The Washington Post Co. Plans to Expand Foreign Policy Brand

sbotelho — Tue, 24 Jan 2012 15:06:21 -0500

The Washington Post Company has announced the creation of a new operating unit, called The FP Group, to center around the title magazine and expand the brand’s reach into live events, education, books and research services.

Meredith National Media Group's Ad Revenue Drops in Fiscal Second Quarter

sbotelho — Tue, 24 Jan 2012 13:29:21 -0500

Meredith saw a mixed fiscal 2012 second quarter, according to a company financial statement. While expenses for the National Media Group decreased eight percent from the same period last year, overall and advertising revenue also fell during this quarter.

Meredith Buys Allrecipes.com from Reader’s Digest Association

sbotelho — Tue, 24 Jan 2012 10:28:30 -0500

After putting the property on the block in October, Reader’s Digest Association will sell Allrecipes.com

Topspin LBO Buys Stagnito Media

Bill Mickey — Mon, 23 Jan 2012 13:43:03 -0500

US Online Ad Spending to Top Print by $5.7 Billion in 2012

sbotelho — Fri, 20 Jan 2012 13:56:58 -0500

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers.

Startup Stories

Dan Trombetto — Fri, 20 Jan 2012 13:02:25 -0500

The entrepreneurial spirit and lure of new revenue streams have not dimmed. If anything, they’ve grown more vital.

Face Up: WMB: World’s Most Beautiful 3D Magazine

Dan Trombetto — Fri, 20 Jan 2012 13:01:10 -0500

MAGSTATS Issue: 2 Frequency: QuarterlyCirculation: 150,000Launched: August 2010Publisher: Nick SaglimbeniArt Director: Clint DavisEditor-in-Chief: Katie Pegler

HGTV Magazine

Dan Trombetto — Fri, 20 Jan 2012 12:27:04 -0500

Hoping for a second magazine-TV hybrid grand slam, Hearst’s HGTV Magazine is already at 257,000 subscriptions and counting.

Arlington Magazine

Dan Trombetto — Fri, 20 Jan 2012 12:24:41 -0500

A print-focused launch aimed at bringing “national magazine standards” to local lifestyle coverage.

The Atavist

Dan Trombetto — Fri, 20 Jan 2012 12:21:13 -0500

A hybrid product that mixes long-form journalism content with proprietary app development technology. Long-form journalism app The Atavist made its debut in early 2011, at a time when lengthy magazine features were no longer priority for many publishers.

Penton Online Auctions

Dan Trombetto — Fri, 20 Jan 2012 12:18:03 -0500

In a b-to-b twist on the e-commerce craze, Penton launched an online auction site that can scale across all the verticals the company targets.

Recipe.com

Dan Trombetto — Fri, 20 Jan 2012 12:15:11 -0500

Meredith’s historically fastest-growing site bolsters the company’s aggressive digital strategy and leadership in the food category.

BestVendor

Dan Trombetto — Fri, 20 Jan 2012 12:12:19 -0500

A b-to-b startup powering an online directory with a social recommendation engine to connect buyers and sellers that’s aiming to serve the ‘Fortune 8 million.’

National Geographic to Launch Content Archive for Library Use

sbotelho — Fri, 20 Jan 2012 11:36:53 -0500

National Geographic will debut its version of the content archive this spring. Positioned as a resource for libraries and researchers, the National Geographic Magazine Archive will includes every issue of the publication from 1888 to 1994 (such as the June 1985 issue, pictured).

Overall Media M&A Up 9 Percent in 2011

Dan Trombetto — Thu, 19 Jan 2012 16:26:39 -0500

The media M&A market saw its third year in a row of growth, closing out 2011 with a 9 percent increase in total value over 2010, according to a year-end report by The Jordan, Edmiston Group.

In Praise of the Flat Fee

Dan Trombetto — Thu, 19 Jan 2012 16:21:53 -0500

With the explosion of devices and platforms for distributing content to, pricing and packaging has become a major strategy for most publishers. However, at Reed’s Variety, a flat fee for access to content on any platform has been the way to go. And not just for subscribers—advertisers pay one price for display across the brand’s various platforms as well.

31 Percent of Delivered Digital Ads Not Seen By Consumers

sbotelho — Thu, 19 Jan 2012 15:43:43 -0500

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers.

The Convergence of Print and Digital Brands

Dan Trombetto — Thu, 19 Jan 2012 15:25:37 -0500

With the emergence of digital edition and app versions of titles, one naturally wonders how these impact sales and subscriptions of the print magazine. According to publishers interviewed for this story, not much. The upside is audiences are discovering the brands through the new platforms, creating a blending effect where the brand is the brand, no matter where the audience comes from.