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MSN and Newsy Partner in Video Deal

ltaylor — Tue, 18 Jun 2013 15:25:45 -0400

Brandon Holley Exits Lucky as EIC

Bill Mickey — Tue, 18 Jun 2013 13:04:38 -0400

Welcoming Our New Video Overlords

Bill Mickey — Tue, 18 Jun 2013 11:57:49 -0400

Turn your b-to-b video content into a high-powered marketing channel.

Nielsen Expositions Becomes Emerald Expositions

Bill Mickey — Tue, 18 Jun 2013 10:55:09 -0400

Yahoo Improves Local Lead-Gen Services

mrondon — Mon, 17 Jun 2013 16:41:05 -0400

As city, regional and specialty titles continue to fight for local business listings and ad dollars, massive web corporations are scaling their ground-level efforts and getting into the mix.

Bauer Media Launching Three Print Titles

pubintern — Mon, 17 Jun 2013 14:06:47 -0400

Meredith Launches Multibranded Augmented Reality Effort

mrondon — Fri, 14 Jun 2013 14:27:46 -0400

Augmented reality plays are usually rolled out one title at a time, but Meredith has launched the enhanced execution across its entire Parents Network, linking them with a single app.

The Atlantic Launches a Digital Weekly

Bill Mickey — Fri, 14 Jun 2013 14:01:17 -0400

Optimizing Your Double Postcard Direct Mail Tactics

Bill Mickey — Thu, 13 Jun 2013 17:12:52 -0400

Copy and design tips to drive up response.

Northstar Travel Media Makes a Data Play with Your Travel Insider Acquisition

Bill Mickey — Thu, 13 Jun 2013 17:07:53 -0400

BNP Builds Out Packaging Portfolio

mrondon — Thu, 13 Jun 2013 16:55:27 -0400

BNP Media is expanding its Packaging Strategies group with the acquisition of two related properties.

Say Media Redesigns ReadWrite, Intros New 'Adaptive Ads'

Bill Mickey — Thu, 13 Jun 2013 15:31:00 -0400

People On The Move | 6.13.13

ltaylor — Thu, 13 Jun 2013 14:25:29 -0400

Reddit Expands Membership Benefits

mrondon — Wed, 12 Jun 2013 15:13:29 -0400

Behind RDA’s New Contextual Video Ad Network

mrondon — Tue, 11 Jun 2013 16:20:41 -0400

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales.

How Digital Informed Inc.’s Redesign

traphael — Tue, 11 Jun 2013 15:27:50 -0400

Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

traphael — Tue, 11 Jun 2013 12:17:04 -0400

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands.

Why The Atlantic Hired an Entrepreneur-in-Residence

Bill Mickey — Tue, 11 Jun 2013 12:07:35 -0400

Reed Construction Data CEO Iain Melville Quietly Steps Down

Bill Mickey — Thu, 06 Jun 2013 16:17:25 -0400

National Geographic Aligns Print, Digital Content Teams

mrondon — Thu, 06 Jun 2013 16:09:58 -0400

Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels.

Helping Readers Make Sense of Your Digital Brand Offers

traphael — Thu, 06 Jun 2013 15:59:07 -0400

Have a well-defined set of expectations for customers based on platform and device.

People On The Move | 6.6.13

pubintern — Thu, 06 Jun 2013 11:51:39 -0400

Pew Report: Android Ownership Continues to Surpass iPhone

traphael — Wed, 05 Jun 2013 16:59:44 -0400

Add to Cart

Dan Trombetto — Wed, 05 Jun 2013 16:25:30 -0400

How to Prevent a Twitter Hack

Dan Trombetto — Wed, 05 Jun 2013 16:23:49 -0400

Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account.

SourceMedia Adds Video Commercial to Subscription Page

Bill Mickey — Wed, 05 Jun 2013 10:54:02 -0400

Community Starts at the Homepage: A Cure for the Common Comment

Dan Trombetto — Wed, 05 Jun 2013 09:32:36 -0400

Commenting has been a featured element on content-focused websites for several years now. Yet, many publishers are burying the comment feed at the bottom of a page, hoping it won’t distract readers away from the headlined stories.

XO Group

Dan Trombetto — Tue, 04 Jun 2013 16:49:03 -0400

The XO Group Inc., which runs flagship brand The Knot, as well as The Bump and

From Cats to Breaking News: BuzzFeed’s President on Social Trends

traphael — Tue, 04 Jun 2013 16:48:01 -0400

F+W Media

Dan Trombetto — Tue, 04 Jun 2013 16:41:34 -0400

In 2008, e-commerce was far from the buzzword status it enjoys these days.

Making Sense of Marketing Services

Dan Trombetto — Tue, 04 Jun 2013 16:39:54 -0400

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data.

AR-Commerce

Dan Trombetto — Tue, 04 Jun 2013 16:37:06 -0400

Augmented reality has had success enhancing content and advertising, but many, including Michela O’Connor Abrams, president of Dwell Media, believe its real value lies in e-comme

M-Commerce

Dan Trombetto — Tue, 04 Jun 2013 16:22:25 -0400

Time Inc.’s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a “shop now” icon to see where the product is for sale with a direct link to purchase.

Model Railroader Launches Paid Video Site

mrondon — Tue, 04 Jun 2013 15:48:52 -0400

Hobby titles are proving to be fertile ground for video. Kalmbach Publishing's Model Railroader is the latest to expand its offerings, launching a paid video subscription site to its compliment the 79-year-old brand.

One-Page Wonder: Infinite Scroll

Dan Trombetto — Tue, 04 Jun 2013 15:23:43 -0400

Ending an article is no problem in print: You get to the bottom and the reader knows to turn the page. A reader’s next step is less defined online. They may stick with you, but it’s more likely they’ll leave.

1105 Media Acquires Two Publications From Peter Li Education Group

Bill Mickey — Tue, 04 Jun 2013 15:17:59 -0400

Face Up: The Washingtonian

Dan Trombetto — Tue, 04 Jun 2013 15:04:43 -0400

MAGSTATS

The Mystery of Dark Social

traphael — Tue, 04 Jun 2013 14:41:05 -0400

Dark social accounts for about one-quarter of all referrals to our sites, and probably yours.

Pitchfork Media Fades to Film With The Dissolve

pubintern — Tue, 04 Jun 2013 14:38:38 -0400

The alternative music site, Pitchfork, recently announced that it will launch a sister film site in July titled The Dissolve. Former A.V. Club editor, Keith Phipps, along with support from Pitchfork Media president, Chris Kaskie, conceived the new venture.

Ripping Off the Band-Aid

Dan Trombetto — Tue, 04 Jun 2013 10:38:58 -0400

When a print magazine transitions to digital-only, the idea that it’s a knee-jerk, last-ditch effort to keep a dying brand alive is not unique to media industry navel-gazers. A brand’s audience can smell it a mile away, too.

CBS Corp. Takes Full Ownership of TV Guide Digital

Bill Mickey — Mon, 03 Jun 2013 13:52:41 -0400

IAB: Digital Ad Revenues Grow to $9.6 Billion in First Quarter

traphael — Mon, 03 Jun 2013 13:42:07 -0400

Townsquare Media Buys Music Sites From AOL

Bill Mickey — Mon, 03 Jun 2013 10:51:03 -0400

Jonas Bonnier to Step Down as CEO of Bonnier AB

Bill Mickey — Thu, 30 May 2013 15:48:14 -0400

People On The Move | 5.30.13

pubintern — Thu, 30 May 2013 14:46:25 -0400

B-to-B’s Path to Mobile Optimization

Bill Mickey — Thu, 30 May 2013 13:18:17 -0400

Digital Edition Briefs | 5.30.13

pubintern — Thu, 30 May 2013 13:18:12 -0400

Magazine Audience Sizes Flat-to-Growing, Per GfK MRI Numbers

traphael — Thu, 30 May 2013 13:07:37 -0400

So Your CEO Says You Need to Be A “Digital First” Publisher? | Part 1

traphael — Wed, 29 May 2013 17:36:10 -0400

Where do you begin? Follow these five steps for a successful digital strategy.

Hearst Upgrades Native Ad Services Into Dedicated Product Portfolio

Bill Mickey — Wed, 29 May 2013 17:29:03 -0400