Rodale Shuts Down Running Times
The January/February issue will be its last.
Rodale is shutting down Running Times, the company announced today. The bimonthly title’s last issue will be January/February.
The magazine announced the shutdown on Twitter this morning.
We have made the difficult decision that Running Times will no longer be published beyond its Jan./Feb. issue. pic.twitter.com/TFL2H8UJ5Y
— runningtimes (@runningtimes) December 4, 2015
The closure is an acknowledgement of sorts that sizable publishers are finding it difficult to maintain multiple titles in similar markets. Condé Nast recently closed Details, consolidating its men’s fashion coverage to GQ and an increased-frequency GQ Style.
“The decision was made as part of our efforts to ensure that we are focused and aligned for continued growth as a company,” a spokesperson tells Folio:.
Rodale bought Running Times back in 2007, positioning it next to larger title Runner’s World, which has a total circulation of about 671,000. Running Times, which targets the more serious, elite runner community, has a total circ of about 122,500.
Running Times had a minor digital presence as a channel on the Runner’s World website.
Comparatively, Running Times has a much smaller staff and a source says “a couple” of employees will be absorbed into Runner’s World or other Rodale brands.
Rodale, per company policy, declined to disclose how many employees are affected.
Runner’s World will also absorb some of the coverage of Running Times and Rodale says it will fulfill remaining RT subscriptions with Runner’s World.
The move is another in a series of changes for the enthusiast publisher. The company recently dissolved its marketing services group, Rodale Grow. And former president Scott Schulman stepped down at the end of October following the decision by Maria Rodale to take a more active role in day-to-day operations.