Rodale Launches Mobile Utility App for Runner’s World
A monthly subscription price unlocks customizable features.
Built in-house and with a third-party developer, Go merges fitness tracking and training with content, and extra features like real-time weather, motivational content, tips and API integration that connects MapMyFitness and Under Armour Connected accounts.
The company tells Folio: sister publication min that the app will soon sync up with blue-tooth enabled fitness trackers, including the Apple Watch and Health app.
In addition to being an effective branding play for Runner’s World, the free-download iOS app also has dual revenue streams. A monthly subscription option will allow users to customize their own training plans. Plus the company will leverage sponsorship opportunities within the app.
“We’ve built a mobile app platform and architecture that blends our own trusted content with rich technology and functionality to create an innovative and intuitive multi-platform user experience,” says Beth Buehler, SVP of digital operations and strategy at Rodale, in a release. “This new platform enables us to optimize content across our brands and deliver digital tools specifically designed to help people achieve and exceed their health, fitness and lifestyle goals.”
Speaking of other brands, the company plans to roll out similar apps for Men’s Health, Women’s Health, Prevention, and Bicycling later this year.