Rodale Expands International Reach: Launches 5 More Editions
Men’s Health, following a spate of other India-edition men’s title launches including Playboy (sans nude photos) and Maxim, will also publish under license in India, as well as Brazil and South Korea. Prevention gets a licensed India edition, too and Runner’s World will launch in Italy through a sub-license deal with 15-title publisher Edisport Editoriale.
Prior to these five launches, Rodale had 55 editions in 48 countries, with Men’s Health having by far the widest distribution with 34 editions. Runner’s World has ten, Prevention four, Organic Gardening two, and hiker’s bible Backpacker has one international edition.