Rising Stars: Tyler Stewart Brings a Fashionable Vision to GQ
You don’t need a ton of experience to be great at what you do. Tyler Stewart, associate director of integrated marketing at GQ, is a testament to that. The 28-year-old admits that he had almost no knowledge of the media industry before he landed at the brand.
Stewart spent the first five years of his career working in sports and talent marketing. In that space, he was first exposed to brands like GQ through the integrated programs on which he worked. As those programs became more and more prevalent, Stewart had more opportunities to partner on branded content initiatives with major titles.
“That allowed me to really appreciate what GQ, and media as a whole, does both editorially and from an ad perspective,” he says.
Stewart was a loyal fan of the brand well before he arrived there. He tells us that “GQ has an amazing culture and even better leadership that dictates all of the creatively satisfying work that happens here.”
Since joining GQ in 2014, Stewart has managed some of the title’s biggest partnership initiatives. From the 10th anniversary of #GQforGap Best New Menswear Designers in America program—a collaboration with Gap that introduces the season’s must-have looks—to the Odell Beckham Jr. & Twenty collection with Bloomingdales, “We’ve had some robust deals,” says Stewart.
“Not to mention, [I’ve] secured a launch partner for GQStyle.com and the first custom video series for the brand, as well as creating fully integrated/custom programs for the likes of Cartier and Nordstrom. We had never done anything similar for them before,” he says.
However, Stewart admits that the reason he’s able to get all of this done is “100% because of the great team here at GQ.” He can manage programs and come up with amazing ideas all day, but without the team, “I’m worthless.”
“Everyone works relentlessly hard and everyone genuinely cares—both for our partners and our audience. We care to work hard, help them with what they want and need, and make cool stuff,” he says.
As far as what he has in the works for next year, he tells us the brand is working hard on some exciting projects surrounding The Grammys in February. And focusing on increasing GQ’s footprint with micro-communities—such as Instagram Hashtags and Facebook Groups—as consumers, in general, continue to move away from their main social feeds.