Rising Stars: How Elana Zajdman Accessorizes InStyle’s Editorial
Elana Zajdman feels like she’s being prepared to take over the world, and “that’s pretty cool.” Zajdman, accessories editor at InStyle, is of course describing her experience working with the newly appointed editor-in-chief of InStyle, Laura Brown.
Zajdman started as the assistant to the creative director of Vogue.com, Candy Pratts Price, “to whom I owe so much… This is where I really dove into the accessories and jewelry world—passions of hers that soon became passions of mine,” she says.
She spent two years at Vogue before being hired at Marie Claire as accessories editor in 2012. Since joining InStyle earlier this year, she has injected more and more jewelry and watch coverage into InStyle, “which I am so excited about,” she says. “One of my greatest passions is jewelry—I think it’s something that women tend to be intimidated by, but I feel thrilled that my job is to show them that they actually can’t live without it!”
Zajdman has been working on a jewelry line since she was about 10 years old and would love do something more with that.
In fact, it was around that age when she met a friend of her grandparents’, Jenny Comita, who was an editor at W at the time. She explained to Zajdman what a market editor does, and from that moment, she knew that’s what she wanted to do. “It was never a question of how, but rather how soon I could make that happen,” she says.
Looking to the future of her own brand, Zajdman tells min, “This is a new era for InStyle and we have a lot of really exciting things happening.”
“InStyle has grown by leaps and bounds across digital platforms, but it’s important to recognize that a brand can excel both digitally and in print. Print isn’t going anywhere, and I think InStyle is the prime example of how to create a luxurious print product and to-the-minute online content that appeals to consumers’ varying needs,” she says.
And with the recent appointment of Laura Brown as editor-in-chief and Sam Broekema as accessories director, Zadjman says she couldn’t be more thrilled to be a part of the InStyle team. “Laura is so inspiring… She is someone I really look up to, and we are excited to see where she takes the brand. Sam is such an incredible person with true vision, and each day I like to think of myself as a sponge while working with him,” she says.
Although she creatively spearheads InStyle’s Snapchat and Facebook Live channels, Zajdman says it’s been just as gratifying to pitch ideas daily and see them come to fruition. She loves having an equal voice on both Instyle’s website and in-book.