Rising Stars: How Christine Sendelsky Stays Ahead of the Curve
If there’s one thing Christine Sendelsky, national sales manager at Bonnier Lifestyle Group, has learned about the magazine media industry, it’s that it constantly changes. One of the best skills she’s acquired in adapting to that environment is the ability to ask many questions.
“Things change so quickly in this industry and new terminology and technology are introduced every day, so the only way to keep up with it is to educate yourself by asking questions and using the resources available to you… It’s better to get on the same page, and be in agreement about goals, strategies, and expectations than to find out the hard way later,” she says.
Sendelsky, 28, started her career as an account manager in client services at MediaRadar, a SaaS ad sales intelligence tool. She was the main point of contact for clients—all of which were publishers—and was responsible for training them how to use the site most effectively.
It was this role that allowed her to not only be in constant contact with influential publishers externally, but collaborate with the company’s sales, marketing, product management and development teams internally as well.
“The biggest compliment I received while at MediaRadar was actually being hired by Bonnier, which was one of my clients. It felt great to know that Bonnier recognized my hard work and believed in me enough to pursue me to be on their team. I was excited to move to the publishing side of the industry, and my prior experience gave me a unique perspective,” Sendelsky says.
Initially hired on as a research analyst in 2013, Sendelsky was moved to the marketing department and, through a series of promotions, finally landed in the sales position where she is now. She says that her biggest win was hands down, “Being offered a national sales position [at Bonnier]. It’s been a learning process for me to figure out my strengths and what I enjoy doing most, but am happy to have found it in sales.”
If Sendelsky had to choose one television or film character that her career most relates to she admits that she’d have to go with Peggy Olsen from Mad Men. She says that it helps that her character works in the same industry even though their personalities aren’t very similar. However, Olsen is driven and dedicated to being successful and isn’t afraid to speak her mind and fight for what she believes in.
“[Sales] is the right fit for me because I love working with clients directly and feel great knowing that I have a hand in helping them improve their businesses by working with them to recommend and execute effective marketing programs,” Sendelsky says.
As far as her plans for the future? She wants to continue to learn and grow and challenge myself every day. She says,“I never want to get bored, and the best way to combat that is to keep things fresh and exciting by taking on new responsibilities. Ultimately I’d love to run my own team.”