Rising Stars: Cosmo’s Danielle Tullo Doesn’t Want You to Be Hangry
Millennial women know that they can go to Cosmopolitan.com if they want to learn how to create a flawless cat eye or read about politics. Danielle Tullo, associate lifestyle editor at the brand, also wants readers to turn to Cosmo when they’re looking for entertaining ideas or just want to be entertained by food.
“I run [Cosmo Bites], where our tagline is ‘get buzzed, have fun, and never be hangry,’” she says.
Cosmo Bites is Cosmopolitan’s Facebook page that focuses on food and beverage, and Tullo, 23, considers it her biggest project at the moment. The page has only been up for a few months but it already has 339K followers.
Tullo, who began her career in magazine media as an editorial intern at Cosmopolitan.com in 2014, joined the brand after Cosmo’s Site Director Amy Odell had been there for about a year. Odell was leading the brand’s digital relaunch, which included a new editorial direction, a new CMS, and a new site design.
“It was an incredibly exciting time to be at Cosmo. I fell in love with the team and culture. Getting a full-time job at [the site] became my goal… Even if not initially after graduating,” she says.
This year, Tullo went to BeautyCon LA and produced five videos for Cosmo’s site. Of those, four were short makeup tutorials (2 minutes, on average) and one, which was a bit longer, which featured YouTube blogger Loey Lane, who called on Disney to create plus-size princesses. The video has over 2.4MM views on Facebook and the article has over 8M shares.
“I’ll stop at nothing when it comes to food and beverage hacks!” she says. “My article 10 Life-Changing Ways to Save Money at Starbucks has 63.6K shares and over 550K uniques. More recently, I came up with the concept of Baby Bottle Pop Shots for Cosmo Bites and it has 1.2M views.”
Tullo has always loved writing, entertaining, and the Internet. When she realized that she could do all of these things that she’s fascinated by for a career, she was sold set out to do that for life. She tells min, she loves how fast paced the media industry is. “There’s always something new—a new platform, a new app. Every day is different from the day before,” she says.
“We’re evolving, constantly customizing our content depending on where it’s going to live. We’re always thinking in terms of what works for the site, for Facebook, and Snapchat Discover.”