Rising Stars: Alyssa Fiorentino Makes Experimenting On Social Palatable
At 23, Alyssa Fiorentino’s biggest win so far as social media manager of Delish has been “getting the job.” But don’t let her humble response fool you. She currently heads the brand’s Facebook page and, at 10 million likes, it’s Hearst Digital Media’s most-liked page.
“If someone had told me a year ago that we’d reach that number, I would have nervous-laughed in his or her face,” she says.
When Fiorentino began interning, digital internships were popping up everywhere. Her path to Delish was far clearer than career paths often are to people her age. Print was the dream, but she saw that digital was where the opportunities were (and still are).
By the time she was a senior in college, Fiorentino had completed three web internships at Hearst. She tells us that during that time it felt as if she were finding her beat. “That’s how I ended up in social media,” she says. “It was the only position where I knew I was fully prepared to represent a major brand.”
“Beauty, fashion, sex and relationships—all of these were still far out of my league, but social media I knew. Starting out as the social media editor at WomansDay.com was one of the best moves I’ve ever made,” she says.
However, Fiorentino now loves working on a digital-only brand because of the risks she’s able to take with her team. They spent the first few months together trying new things and seeing what worked with Delish’s audience. And she admits they’re still doing that today even though they’ve hit their stride.
“We’re still testing the waters in so many other ways,” she says. “Being at Delish is like being on a roller coaster that just started going up—we’ve come far, but we’re still nowhere near the top.”
Delish has had major success on Facebook, but the brand is still growing on other platforms. Fiorentino tells us she’d like to see Delish’s Instagram following grow to 1 million and also wants to begin posting daily stories on the photo-sharing app that are produced by the brand’s video editors.
“Working together with them—as well as our news and features editors—to make Delish Instagram Stories a destination for all things food and fun is what I’m assigning to myself as the big project of 2017,” she says.
Looking even farther into the future—five to 10 years from now—Fiorentino tells us its always been a dream of hers to write a book. But as far as social media and Delish go, she can’t even predict where her and her team will be in five weeks, let alone five years.
“All I can say about that is, I hope I’m somewhere on the front lines making sure the entire world—be that our Instagram followers or a major marketing client—knows who we are and wants to be a part of our journey.”