Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. Each of our honorees have made a lasting impact on their brands, organizations and markets, carving out leadership roles that keep our industry moving forward.
These rising stars are the women who are driving innovation at their companies and who will likely be considered the future leaders of our industry. The honorees are…
Michelle EauClaire-Kopier is editor and associate publisher for the OEM Off-Highway global brand, published by AC Business Media, a B2B media company located in Fort Atkinson, Wisconsin. OEM Off-Highway comprises a B2B trade magazine, website, nine e-newsletters, and additional digital properties.
EauClaire-Kopier is responsible for leading the brand’s editorial content and industry analysis, as well as the majority of the publisher responsibilities. She is the lead on all new product development and sales packages for her brand. Over the past two years, she has delivered a 30.5 percent increase in website unique visitors to OEMOffHighway.com, with an average session duration of three minutes and 24 seconds. Forty percent of visitors to OEMOffHighway.com are outside the U.S.
She started as the assistant editor of OEM Off-Highway magazine in 2007 and was promoted to associate editor just six months later. By her fourth year she had been promoted to editor and in 2012 also took on the role of associate publisher. In the nine years EauClaire-Kopier has been with OEM Off-Highway, she has taken the magazine from a U.S. print publication to a global media brand that includes an interactive digital magazine edition with bonus content, including video, audio, and photos.
In 2016, the magazine launched print distribution in Europe as part of its global expansion. The publication hears from people all over the world that the editorial product EauClaire-Kopier creates is unique and valuable to product design professionals at manufacturers of off-road equipment and class seven & eight trucks.