Rising Stars: Molly Battles Found Her Voice Helping Others Find Theirs
Molly Battles’ roots are in television, but she’s found her place in magazine media. The 29-year-old 2016 Rising Star honoree works tirelessly to lift her brands, and position editors so they and their content find the spotlight.
Currently the senior PR manager for the Bonnier Lifestyle Group, she regularly books editors on major national outlets discussing important topics like the reality of climate change, science-backed health news and the evolution of the private spaceflight, among other things.
Battles began her professional career as a page at CBS immediately after graduating from Macalester College in 2010. The position meant long hours and a lot of unglamorous tasks, but it allowed her to make a lot of lasting professional connections and friends.
“To land the job, I applied online and persistently followed up in the weeks and months after I sent in my application. I was worried about seeming too aggressive, but ultimately I knew I wanted it, so why not go for it? I was a page for about six months before getting a staff job at The Early Show,” she says.
Following her stint at CBS, Battles pursued a career in public relations and was hired by Bonnier as a PR manager in 2014. Currently, she manages PR for the company’s Lifestyle Group, which includes Popular Science, Outdoor Life and Field & Stream.
“I chose this industry because I am an avid consumer of media myself, so I knew I wanted to be a part of it,” she tells min. And even though her journey has taken her to magazine media, the TV person is still alive inside her. She says that any time she can pull together a segment for a national TV or radio show, it gives her a major rush. She does concede, however, that the strength of Bonnier’s brands give her an edge.
“The media already trusts these brands, so it makes sense for me to position editors as thought leaders and authorities on topics like space, climate change and wilderness survival,” she says.
It’s also an exciting time to be working at Bonnier as several of the brands continue to expand. Joe Brown, PopSci’s new editor-in-chief, is aggressively staffing up. Since starting, Battles says “he’s hired six incredibly talented and well-regarded writers, editors and assistants—five of whom are badass women!”
In 2017, aside from creating great topical content like “Take It From History: Visa Bans Make Us Less Secure,” PopSci has some live events in the works for later this year. “There’s nothing I like better than a really fun, splashy event, but more on that soon!”