B2B Revenues Increase by 2.7 Percent in First Half
Events remain the industry’s largest revenue source, and fast growth rate moderates for digital advertising.
The B2B media and information industry has seen gains of just 2.7 percent year-over-year for the first half of 2016, Connectiv reports. This is the same overall increase observed in 2015, though slowed compared to the 4 percent year-over-year bump in the first half of last year.
Events remain the industry’s most successful product, accounting for over 43 percent of annual revenues. However, the sector only saw a 2 percent gain, up to $6.38 billion in the first half of 2016, from $6.26 billion during the same period in 2015. In 2015, events accounted for 44.4 percent of total industry revenues, up 4.5 percent from $5.99 billion in the first half of 2014.
Digital ads saw gains of 7.9 percent, up to $3.8 billion in the first half of 2016 from $3.52 billion during the same period in 2015. While digital ads are growing far more than events or print ads (which are in decline), this is the first time digital ad growth isn’t in the double digits, according to the report. Digital ads accounted for just $2.72 billion in the first-half of 2014, leading to a 29.4 percent bump the first half of 2015.
Similarly, data services are up by 10 percent, from $1.47 billion in the first half of 2015 to $1.61 billion in the first half of 2016. Data services brought in $1.36 billion in the first half of 2014. This rising sector is expected to soon be competitive with events as a top revenue source, according to industry predictions in Connectiv's 2015 Business Information Survey.
Finally, print revenues are down 7.1 percent year-over-year, from $3.13 billion in the first half of 2015, to $2.91 billion in the first half of 2016. This is compared to a decrease in print revenues of 5.6 percent between the first of half 2015 and the first half of 2014, when print ads brought in $3.37 billion.