Report: Apple Devices Dominate Market Share for Business Professionals
iOS adoption for corporate consumers on the rise, says new Good Technology data.
Corporate customers overwhelmingly prefer Apple devices to any other mobile or tablet technology, new data from enterprise mobility management firm Good Technology shows.
When analyzing the mobile devices activated by corporate customers in the final quarter of 2012, the results showed Apple as the “clear winner among enterprise users, claiming the top five spots for device activations, and more than 90 percent of all tablet activations.”
According to the results, the iPhone 5 was the most popular device in Q4, representing about 32 percent of all activations for the quarter—making it the leading device for enterprise activations of any iOS, Android or Windows Phone model. As the chart below shows, Android devices lag considerably when compared to Apple products.
- iOS tablets continue to hold market dominance, accounting for 21.1 percent of activations—Android tablets came in at 1.5 percent of total activations.
- The financial services industry led enterprise mobile device activations—averaging 35 percent of all activations in Q4 2012. Business and professional services represented the second highest percentage at 19.4 percent, with wholesale and retail services coming in third at just 5.6 percent.
- Android tablets are gaining some momentum. Between Q1 and the end of Q4 2012, Android tablet activations jumped from 2.7 percent to nearly 7 percent of total activations. Good attributes this spike in part to the rise of hybrid phone-tablet devices like the Samsung Galaxy Note.
- Windows device activations represented only 0.5 percent of activations in Q4 2012.
- The iOS platform garnered nearly 77 percent of total device activations in Q4 2012, up from about 71 percent for the same period in 2011. Android’s share actually decreased overall from Q4 2011 to Q4 2012, dropping from 29 percent in 2011 to 22.7 percent in 2012.