Report: Apple Beats Out Android Platform Use by 59 Percent
comScore on Apple's combined platform reach of mobile phones, tablets, others.
In a study based on data from comScore MobiLens service, results showed that there are 37.9 million Apple iOS users; a number 59 percent greater than Android users, who totaled 23.8 million. comScore counted use of iPhones, iPad and iPod Touches for the Apple category in the study.
The study also showed the choice of smartphone brand and iPad owner relationship. Apple currently holds 25.2 percent of the smartphone market, and 27.3 percent of iPad users are also iPhone owners. RIM currently dominates the smartphone market, claiming 28.9 percent of smartphone owners. 17.5 percent of the iPad user group is made up of RIM smartphone devotees.
27 percent of iPad users fall in 25-34 year old age range. The 35-44 year old age range was the second largest group of users, claiming 20.3 percent of the iPad market.
Publishers may be gravitating to the more-publisher friendly Android market (to Google One Source and the like), but Apple still dominates the device market. As Bonnier consumer marketing director Bob Cohn said when explaining Popular Science’s presence in Apple and Droid markets, “Apple right now has the largest market share in tablet usage. Six months from now, Android and the whole Google platform may grow or it may not, or Apple and Google may split the market up.
What we want to do—and it’s been hard, especially with Apple since they haven’t been too transparent—is make this a front-end experience for the subscriber that’s device-agnostic. We want to engage the subscriber, get their name and address, put them in a database and then send out files to whatever device they prefer.”
Apple unveiled the iPad 2 on March 2; the tablet began shipping on March 11. There is still a two to three week on shipments of the tablet for new orders from many distributors.
RIM is hoping to take a piece of the tablet market with their new tablet, the PlayBook, which went on sale officially today in the U.S. and Canada. The PlayBook is designed to tether to RIM’s BlackBerry smartphone. The PlayBook is priced competitively, with 16GB, 32GB or 64GB models set at $499, $599 and $699.