Report: 138 Mags Launch, 74 Titles Fold in First Half 2011
Food, regional interest categories top launches, per MediaFinder.
As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder.
In the first half of 2010, only 90 new titles came to fruition.
The food and regional interest sectors boast the most launches, category-wise, in the first half of 2011, with new titles like Plum Hamptons hitting the market.
Some good news for b-to-b: 34 new titles launched in the first half, including Progressive Cattleman and Converting Quarterly, compared to 13 titles that folded, including Industrial Wastewater and Texas Construction.
Seventy-four titles closed in the top half of 2011, down from 86 closures in the same period in 2010. Although tied with the food sector for the most number of launches, the regional interest segment also saw the most magazine closures, including the closure of regional “luxe” 944 Media magazines in June.
However, Sandow Media, which bought the media company in February of this year, says that the Las Vegas installment may be come a part of a new partnership with Wendoh Media to publish a new guide to Las Vegas.
The b-to-b market lost 13 titles, including Industrial Wastewater and Texas Construction.
Note: These totals include some website launches, such as Gilt Taste.