Regional Publisher Launches Business Magazine
Title to be the ‘Inc. magazine for central Pennsylvania,’ publisher says.
To help mark the 15th anniversary of her flagship Susquehanna Life magazine, publisher Erica Shames is launching a second title, Susquehanna Business Life, which is set to debut in April.
According to Shames, Susquehanna Business Life is the “Inc. magazine for central Pennsylvania. We need a high quality business publication to tell the fascinating stories of the challenges businesses face and overcome, as well as provide knowledgeable how-to information to guide business owners in running and growing their businesses.”
Shames expects to publish two issues of Susquehanna Business Life in 2008 (the second is set for October). The magazine will be direct mailed to 15,000 business executives around central Pennsylvania and will eventually be subscriber-based.