Real Simple Poaches Cosmo’s Leslie Yazel
Yazel will fill the vacancy left by Kristin van Ogtrop last month.
Yazel joins the brand from Cosmopolitan, where she was overseeing day-to-day editorial operations as director of editorial content. She will report to Nathan Lump, the recently named editorial director of the Lifestyle Group and editor-in-chief of Travel + Leisure.
“Leslie’s wide-ranging curiosity and her commitment to creating the highest-quality content, combined with her understanding of how to connect with modern women and foster audience loyalty, make her the ideal choice to lead Real Simple,” says Lump in a statement. “Her collaborative spirit and experience driving change will allow her to build on Real Simple’sremarkable success while looking toward the future.”
Yazel will oversee all of Real Simple’s editorial assets which, in addition to the magazine, includes RealSimple.com, videos, books, mobile apps, newsletters, a posdcast and more.
Time Inc. has made no secret of its plans to grow digitally, and Real Simple is certainly in front of this strategy. Its social audience has grown by 23% in 2016 versus last year and its website reaches more than 14 million monthly unique visitors, according to comScore.
Yazel joins the brand just over a month after Kristin van Ogtrop announced she was leaving on September 22. van Ogtrop had been with the brand for 13 of its 16-year existence. Executive editor Sarah Collins had been acting as the interim editor while the company sought a replacement.
“I’m thrilled to be joining Nathan and Time Inc. to lead the Real Simple brand at this exciting and transformative time, Yazel says in a statement. “From its inception, Real Simple has established itself as a leading lifestyle brand that meaningfully helps women live better lives. I can’t wait to interpret this mission for our times, taking advantage of all our platforms to expand the brand’s passionate and dedicated audience.”