Real Simple, Maxim to Launch International Editions
By Dylan Stableford
In a surprise move to only those who wonder if the cultural nuances of each country will be receptive, Time Inc.’s Real Simple
and Dennis Publishing’s Maxim
, two magazines that once were publishing wunderkinds;and, in some respects, still are;are prepping launches of international editions of their respective magazines, the companies indicated on Tuesday in separate announcements.
Time Inc. will launch three new international editions of Real Simple magazine in Greece and Japan in November and South Africa in December, partnering with Imako Media S.A. in Greece, Nikkei Business Publications in Japan and 8 Ink Media in South Africa. Real Simple special projects editor Sarah Humphreys was named editorial liaison for all three editions.
Maxim’s launch of an edition in India through a license agreement with Media Transasia will break some ground as the first international men’s lifestyle magazine to launch in the country, according to Richard Bean, Maxim’s international licensing director. The 80,000 circ launch will be Maxim’s 30th international edition, which sell a collective 4,000,000 copies worldwide.
Through September, Maxim's ad revenue was up 8.6 percent over the first 9 months of 2004 to over $140 million, but ad pages (746) were off 3.6 percent. Ad revenue for Real Simple was up over 40 percent $141 million, with ad pages (1,114) up at a 20 percent clip.
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