Reader’s Digest Considering Name Change
Along with its coverage of the Reader’s Digest Association’s mega deal with a mega church to produce a magazine and a social networking site RDA calls a “Facebook for Christians,” the New York Times reports that RDA CEO Mary Berner is “casting about” for a new name for the company.
We’ve heard rumblings about this since as early as September. It appears that even Berner—who has been somewhat of a lightning rod since coming over to Pleasantville from Condé Nast—is having a tough time deciding on one.
So, in the spirit of community, I thought it’d be fun—and useful!—to collectively brainstorm new names for Reader’s Digest. Here are some suggestions from the FOLIO: staff. Feel free to add yours in the comments section below.
- Leader’s Digest
- Reader’s Nast
- Everyday, Inc.
- The House that Rachael Built
- Purpose Driven
- Pleasantville Publishing
- Escape From Condé Nast
- Mary Berner Omnimedia