RBI Adopts New Digital Supply Chain Platform
Nstein part of Web 2.0 strategy.
Reed Business Information announced that it will use Nstein’s Web solutions to upgrade its digital content supply chain.
According to a release, RBI initially sought to simply replace its legacy CMS, but later decided to streamline its entire approach to the content supply chain, implementing Nstein’s content management, text mining and digital asset management systems. Depending on functionality, client involvement and channel outputs, this digital content supply chain can cost publishers anywhere from $100,000 to $2 million, which Nstein looks for media companies to pay off within 9 months, said a Nstein spokesperson.
“We began evaluating alternative solutions two years ago,” said Brian Magnotta, RBI’s chief technology officer. “We had to replace our legacy platform since it wasn’t scalable and didn’t meet our long-term business objectives. It wouldn’t allow us to build the many features and functionality we need, including ‘Web 2.0’ functionality, community and social networking capabilities, as well as rich media.”
RBI opted to use Nstein’s “linguistic” solutions to re-tag articles to fit multiple categories. Under its legacy system, not all of RBI’s assets were tagged. By doing so, editors are able to more easily determine the subject matter of content for use across its network, and on the front end, readers can easily find related content, consume more pages—and increase page views and, hopefully, revenue for the publisher.
“The new platform improves the ability to tag all assets, which in turn improves our SEO. That was one of our primary business objectives,” said Magnotta. Another objective for RBI was to reduce operational costs at the development level. Nstein’s solutions also “empowered the editorial teams with enhanced functionality, which reduces the workload of our IT department,” he said.