The Rake Magazine Shutters
Minneapolis literary monthly blames lack of advertising.
Loss of advertising dollars has claimed another victim. The
owners of Minneapolis-based monthly magazine the Rake announced Monday that the
March issue would be its last.
In a meeting with staffers, publisher Tom Bartel cited a
lack of advertising revenue and increasing costs of printing and production as
the reasons behind the decision. "There is nothing wrong with The Rake
other than the bottom line," he wrote in a
post on the magazine’s Web site.
The Rake will continue to publish online with its "Secrets
of the Day" e-mails, event calendar, searchable restaurant database and select
blogs. Bartel could not immediately be reached for comment.
launched the magazine in 2002 as a sort of literary answer to Minnesota’s
alt-weeklies. It had a controlled
circulation of 60,000 in the Twin Cities metro area.
The Rake joins a growing list of small, well-regarded, ad-dependent
magazines to fold. Earlier this week, FOLIO: reported
that country music magazine No Depression will fold after its May-June issue.
The magazine’s founders attributed the demise to declining advertising
revenues, which were down 30 to 40 percent, they said.