Rachael Ray Goes Green
Magazine publishers may be slow in making the switch to recycled paper, but one of the industry’s biggest success stories of the last few years is already there.
Last week Everyday with Rachael Ray—whose advertising revenues, according to the Publishers Information Bureau, have skyrocketed to over $49 million through the first nine months of the year—announced that the magazine will be printed on 85 percent recycled paper.
“Starting this month, we’re printing our magazine on recycled paper and saving 11,500 trees with every issue—that’s 115,000 trees a year!” Ray wrote in the November issue’s editor’s note. “November is our greenest issue ever.”
The magazine’s cover and menu pages, however, require a heavier stock and were not printed on recycled paper, a spokesperson for the magazine says.
The chlorine free recycled paper is 10 percent post-consumer waste and 85 percent post-printing waste, according to the magazine.
The company also switched paper mills, reducing the distance between the new mill—near Chicago—and the printer (Quad, in Lomira, Wisconsin) by some 900 miles, reducing emissions.