Quebecor Pushes Eco-Friendly Inks
Printer creates 'Enviroink' logo; reaches co-mailing 'milestone.'
SEE ALSO: FOLIO:’s Green Report
Printer Quebecor World has developed an “Enviroink” logo for products that use its heatset inks that are made from at least 20 percent renewable resources. The idea is to give publishers, retailers and direct mailers a way “to show that their printed products are being produced in an environmentally responsible manner,” the company says.
According to David Blair, Quebecor’s senior vice president of operations, technology and continuous improvement, the company’s approach to its ink policies is two-fold. “First, working closely with our heatset ink suppliers, we determined that a 20 percent renewable content requirement was an appropriate and achievable goal for inks,” he said. “Then, we worked to ensure that such a goal could be met while ensuring industry standards for quality and affordability.”
Quebecor also offers paper that has been certified to have been produced from well-managed forests (triple chain of custody certified).
Co-Mail Volume ‘Milestone’
In other Quenecor news, the printer says it has co-mailed more than 1.1 billion magazines and catalogues for customers in the U.S. over the last 12 months—an achievement the company calls a “milestone.”
Earlier this year, Quebecor World Logistics began offering mixed class co-mail pools to publishers and the service has since tripled in volume, the company says. To keep up with demand, Quebecor plans to open a new offline co-mail facility in New Jersey.